AJ Vaden On Personal Branding And Why It Matters In the Digital Age

About AJ Vaden

AJ Vaden's company has helped Lewis Howes, Ed Mylett, and others build massive personal brands and helped 11 authors hit the New York Times Best Sellers List. In this episode, Chestly speaks with AJ Vaden, CEO and co-founder of the Brand Builders Group and an expert in personal brand strategy; they explore the importance of personal branding in the digital age and how it can help individuals and businesses navigate generational and technological change. In addition, AJ shares her entrepreneurial journey and experience working with senior executives from Fortune 100 companies, Hollywood actors, and politicians, providing valuable insights for those looking to build their brand.

Chestly also shares a message about the American church's generational crisis and the need to engage younger generations. This conversation is especially relevant for the future of faith and business in America.

AJ shares her and her husband's experiences building their business, Brain Builders Group. They talk about the highs and lows of entrepreneurship, including getting fired and sued and losing their social media accounts, podcast, client list, and income overnight. Yet, despite these challenges, they remained optimistic and saw everything that happened as an opportunity to grow and learn.

They further discussed various personal branding and business topics, such as building trust with your audience, targeting a specific avatar or audience, and providing value to your end-users. Listeners can gain insights into entrepreneurship, sales, and personal growth and learn how to create content that genuinely adds value to their audience.

What you will learn:

The importance of personal branding in the digital age
How personal branding can help navigate generational and technological changes
How personal branding is relevant to the future of faith and business in America
Insights into how to make content that provides genuine value to the end-user and not just self-promotion

Join us as we explore the minds of some of the most innovative and creative individuals. From this podcast, you can gain wisdom to help navigate the ever-changing landscape of business and life.

Show Notes

The Podcast Transcription

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welcome to the chestly lunday experience

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where innovators and creative share their insights

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to spark the imagination

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that will help you reach more people

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in an age of disruption

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get ready to imagine a better future

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now here's your host

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chestly lunday

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welcome to the chestly lunday experience

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this is the place where we help leaders like you

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navigate unprecedented generational

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technological and cultural change to create thriving

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relevant organizations that engaged the next generation

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I'm your host

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chestly lunday

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leader of the ground breaking study at the intersection

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of generations

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digital technology

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and the future of faith in america

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on this show

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we introduce you to innovators

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and creatives outside of your industry

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and maybe some of them in

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and we'll share some wisdom and insight

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to give you those out of the box aha

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moments to help you become an innovator in your space

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so you can grow even in this age of disruption

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i can't wait for the wisdom we're gonna share today

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did you know that everybody has a personal brand

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that's right

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i have been really digging into

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what online and digital reputation looks like

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and why it's so important for leaders in the future

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and there's not a better person

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to talk to about this than aj vaden

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aj vaden is ceo

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and co founder of the brand builders group

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and one of the world's leading authorities

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on personal brand strategy

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and before you tune me out

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i know you church leaders

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and even some of your business leaders

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you're like sitting there going like

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i don't know

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but trust me

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this is important

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she's also the co host of the influential

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personal brand podcast name

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one of forbes

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top ten podcast to listen to in twenty twenty one

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along with her company

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she's been featured in ink

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success magazine

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fast company

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entrepreneur

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and good morning america

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with an entrepreneurial career that spans fifteen years

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aj has been part of founding

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building and leading four

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different seven and eight figure companies

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all centered around personal

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and professional development practices

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her client roster includes senior executives

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from fortune one hundred companies

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and nine figure entrepreneurs

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to hollywood actors

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award winning musicians

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and politicians

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to new york times best selling authors

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and world renowned thought leaders

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she has spoken to hundreds of thousands of people

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from across the world

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spanning globally recognized brands

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such as bridgestone and directv

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to industry leaders including budget blinds

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verizon cellular sales

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and american pacific mortgage

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on how to become more well known in your space

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and leverage your reputation to be recognized

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as your industry's go to expert

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i believe aj is going to teach us something

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that i think is important

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for the future of faith in america

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for the future of business in america

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it is personal branding

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and why it matters

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in the digital age

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you all have one

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and if we don't understand that and capitalize on it

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we are at a major

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disadvantage

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over the coming years

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here's my interview with aj vader

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we'll get started right after this message

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hey if you're like me

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you've seen that the church is in a steep decline

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you've looked at the stats

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but more disturbingly

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you experience

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the dissatisfaction of empty chairs in your church

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you're looking around on sunday

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and it seems like you're missing a whole generation

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and it gets discouraging

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you're trying to reverse the trend

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but it feels like you keep coming up against resistance

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or inertia is getting the better of your community

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now if that's your experience

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i just want you to know you're not alone

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the church in america is undergoing a major

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generational crisis

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we're headed towards what i call the generational cliff

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with baby boomers

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our most loyal community members

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being unable to handle the weight of generosity

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and active participation in our churches as they age

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and with the anemic numbers of millennials

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and gen z in our churches

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we're going to see massive declines in our church

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and as many as one in eight churches that exist

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right now today

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closing its doors within the next ten years

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our legacy is at stake

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that means we have to get serious

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about engaging gen z and millennials

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if we hope to remain a healthy

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thriving faith community

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if you desire

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your church to be a vibrant faith community

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that won't fall victim to generational decline

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and feels irresistible to younger generations

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and you feel you need some guidance

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then i would love to talk to you

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i want to give you a special invite

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to schedule a zoom with me by visiting

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chestlylunday.com

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engage again that url is chestly lunday

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c h e s t l y l u n d a y dot com forward slash engage

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i look forward to seeing you soon

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all right i am here with my friend aj vaden we

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i've got no

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over the last two years

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being part of the brand builders group and

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well i can just say

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everything that i've done in the last two years

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has directly come from everything that you and rory

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have put together and your fantastic team over there

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I'm gonna give a shout out to my strategist casey

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this is for you buddy

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love you man

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that's so kind yes ma'am

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and i got to hang out with you a few months ago

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it was amazing

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like you gave us a master class on how to

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how to get up and running in our speaking business and

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build our press kits

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and so we're gonna talk about brand building today

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let's do it

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you and rory are amazing at

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so obviously I'm in business and I'm in ministry

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got my foot in both worlds

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and business people they get this automatically

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if you don't

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if you're not known nobody will buy from you

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but in church world there's this big problem

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you're not supposed to self promote

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why why is that such a problem aj

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well here's what i would say to that

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is that if you're self promoting

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you're actually doing it wrong

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and i think that's where a lot of this mentality

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exist and that's what it stems from

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is that you're simply doing it wrong

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and the reason it feels self promotional

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is because it is

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and that's actually not what it's supposed to be

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and in fact

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you know that you're doing it wrong if it feels like

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man all i do is talk about myself or all i do is

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well that's not what you're supposed to do

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and that's why it feels self promotional

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it's because it is

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thus you're doing it wrong and so

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here's how you know that it's not self promotional

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it's never for you

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that's good

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it's never for you

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we're done with the podcast

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yeah everything else

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it's funny because i get asked this question a lot

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but in different forms

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and i was just in new york

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speaking to a group of speakers actually

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just a week ago

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and one of the questions from the audience

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we had a little bit of time at the end was

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how do you avoid being self promotional

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and i just kind of paused for a second

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and then it just hit me all at once

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and i said you avoid it because

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you focused on who it's for

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and if you're doing it for you

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it's always going to be self promotional

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but if you actually do it for the person

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that it's intended for

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which is what we would call your core target audience

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your avatar

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it's never self promotional

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because it's never directed at you or for you

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it's genuinely and authentically

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built and designed and curated and delivered

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to provide help and service and value

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to another human being

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and when you do it that way

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it's not self promotional

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because it's not to build you up

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it's not to increase your credibility

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you're coming from a sincere place of

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through my life

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rather through expertise or experience

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through the holy spirit

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or all three

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i have come to learn

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and understand something that i think can help you

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and because of my experiences and trials and successes

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I'm gonna share a way that it can help you

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and if you do it in that way

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where it's intended for this end user

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this end audience member

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then it will never come across as self promotional

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because it's not about the self

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it's about delivering value to this person

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who you believe you can authentically help

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yeah that's so good

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how did you and rory like

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fall into this like was

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was it i say fall

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was it a stumble

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was it something that like

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obviously you guys have had a journey

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but like it's pretty unique

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i would love to hear that story

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yes i'll give you the elongated short version

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there you go

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my husband knew from the sixth grade

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that he wanted to be a speaker

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and he tells the story of how he was in the sixth grade

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at his middle school

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and he was sitting in the stands

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and there was a gentleman who came in to talk

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to the middle school

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and he was a previous alcoholic

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and was in a drunk driving incident

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where he killed someone else

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and was in a really horrific accident and

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and rory just said i was

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i was like wait

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this person gets paid to talk

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i gotta do this one day

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and he just said he did

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that was like

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a very pivotal moment in his life

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where he was like

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that's what I'm gonna do one day

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i on the other hand

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was an art major

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all the way through college

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with zero intentions of doing anything like this

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and then at the end of my sophomore years

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i was heading into my junior year

270

00:11:01,560 –> 00:11:03,760

my dad so kindly

271

00:11:05,240 –> 00:11:07,480

said well you think that

272

00:11:07,520 –> 00:11:09,600

maybe you're gonna want to get a different major

273

00:11:09,600 –> 00:11:11,720

so i don't support you for the rest of your life

274

00:11:11,920 –> 00:11:13,160

i was like what

275

00:11:13,160 –> 00:11:14,240

are you saying that

276

00:11:14,240 –> 00:11:16,960

so i very quickly turned my major to advertising

277

00:11:16,960 –> 00:11:17,920

i was studying abroad

278

00:11:17,920 –> 00:11:18,480

doing stuff

279

00:11:18,480 –> 00:11:22,200

and had zero entrepreneurial intentions

280

00:11:22,640 –> 00:11:25,120

except for i very quickly realized

281

00:11:25,120 –> 00:11:26,640

my very first job out of college

282

00:11:26,640 –> 00:11:30,120

that i was pretty much virtually unemployable

283

00:11:30,360 –> 00:11:32,760

i have was raised in an entrepreneurial family

284

00:11:33,040 –> 00:11:33,880

and my childhood

285

00:11:33,880 –> 00:11:35,880

best friend at the time was starting a business

286

00:11:35,880 –> 00:11:37,000

recruited me in

287

00:11:37,280 –> 00:11:38,520

there was four of us

288

00:11:38,520 –> 00:11:39,160

in the very beginning

289

00:11:39,160 –> 00:11:39,560

he goes hey

290

00:11:39,560 –> 00:11:40,440

I'm gonna start this company

291

00:11:40,440 –> 00:11:41,880

i want you to start it with me

292

00:11:42,080 –> 00:11:47,000

there is absolutely no sane reason on the planet

293

00:11:47,560 –> 00:11:50,120

that i would have been recruited into this company

294

00:11:50,120 –> 00:11:53,480

other than god had orchestrated a divine plan for me

295

00:11:53,480 –> 00:11:55,840

that i was completely oblivious to

296

00:11:56,200 –> 00:11:58,560

but i wasn't willing participant

297

00:11:58,840 –> 00:12:00,840

and i said sure

298

00:12:01,280 –> 00:12:02,760

I'm sure i could figure this out

299

00:12:03,560 –> 00:12:04,960

and we started this company

300

00:12:04,960 –> 00:12:06,320

and that's how i met my husband

301

00:12:06,440 –> 00:12:08,200

my husband and i were business partners

302

00:12:08,200 –> 00:12:10,680

before we fell in love and got married

303

00:12:10,880 –> 00:12:12,720

and we started our first company together

304

00:12:12,720 –> 00:12:13,720

and i was twenty two

305

00:12:13,720 –> 00:12:15,200

and he was twenty three

306

00:12:15,800 –> 00:12:16,600

and what we did is

307

00:12:16,600 –> 00:12:18,440

we traveled around the country

308

00:12:18,880 –> 00:12:23,280

putting on large motivational sales conferences

309

00:12:23,480 –> 00:12:24,360

and don't worry

310

00:12:24,360 –> 00:12:26,320

i would call people out of the yellow pages

311

00:12:26,320 –> 00:12:27,400

that was a thing

312

00:12:27,560 –> 00:12:28,840

and i would rip them out

313

00:12:29,080 –> 00:12:30,600

and we would call them

314

00:12:30,800 –> 00:12:33,520

and we would invite ourselves in to sales offices

315

00:12:33,640 –> 00:12:35,080

so real estate

316

00:12:35,080 –> 00:12:36,320

mortgage insurance

317

00:12:36,320 –> 00:12:37,400

car dealerships

318

00:12:37,560 –> 00:12:38,560

pest control

319

00:12:38,680 –> 00:12:40,240

whoever would have me in

320

00:12:40,360 –> 00:12:43,640

and i would give a one hour presentation for free

321

00:12:44,040 –> 00:12:45,520

teaching their team how to sell

322

00:12:45,520 –> 00:12:46,400

cause you know

323

00:12:46,840 –> 00:12:48,080

so experienced

324

00:12:48,080 –> 00:12:50,840

at the age of twenty two doing this

325

00:12:51,880 –> 00:12:54,160

they're obviously like twenty two

326

00:12:54,160 –> 00:12:55,240

and you got in

327

00:12:55,240 –> 00:12:55,960

so therefore

328

00:12:55,960 –> 00:12:57,760

you are a good salesperson

329

00:12:58,000 –> 00:13:00,080

yes so good

330

00:13:00,080 –> 00:13:02,120

and at the end of it

331

00:13:02,120 –> 00:13:03,080

the whole thing was

332

00:13:03,080 –> 00:13:05,040

i'll give a presentation for free

333

00:13:05,040 –> 00:13:06,000

as long as at the end

334

00:13:06,000 –> 00:13:07,280

you let me preview

335

00:13:07,360 –> 00:13:09,200

this larger cells conference

336

00:13:09,240 –> 00:13:10,400

that we're promoting

337

00:13:10,400 –> 00:13:12,080

that we were also hosting

338

00:13:12,200 –> 00:13:14,080

and so here's the ironic part is

339

00:13:14,080 –> 00:13:16,520

i was cold calling people to have me in for free

340

00:13:16,600 –> 00:13:17,240

and at the end

341

00:13:17,240 –> 00:13:18,280

i would then charge them

342

00:13:18,280 –> 00:13:19,920

to come see me speak again later

343

00:13:19,920 –> 00:13:24,120

so it was a little bit ironic that this worked at all

344

00:13:24,120 –> 00:13:26,120

but in our naivety it did

345

00:13:26,320 –> 00:13:27,480

and it worked really

346

00:13:27,480 –> 00:13:28,320

really well

347

00:13:28,480 –> 00:13:30,280

and so ironically

348

00:13:30,280 –> 00:13:32,440

i started my entrepreneurial venture

349

00:13:32,440 –> 00:13:35,000

in this world of speaking training

350

00:13:35,000 –> 00:13:36,920

coaching consulting

351

00:13:36,920 –> 00:13:37,800

but ultimately

352

00:13:37,800 –> 00:13:38,840

sales right

353

00:13:38,840 –> 00:13:40,040

because at the end of the day

354

00:13:40,040 –> 00:13:43,960

we are all in the business of selling

355

00:13:43,960 –> 00:13:46,000

it's selling a belief

356

00:13:46,120 –> 00:13:47,920

it's selling a product a service

357

00:13:48,240 –> 00:13:50,280

but we've got the

358

00:13:50,320 –> 00:13:51,960

you know the calling to sell

359

00:13:52,000 –> 00:13:53,080

to sell what we believe in

360

00:13:53,080 –> 00:13:54,400

and that's what i was doing

361

00:13:55,040 –> 00:13:57,080

and i did that with our former company

362

00:13:57,240 –> 00:13:58,000

that we had started

363

00:13:58,000 –> 00:13:59,520

for thirteen years

364

00:14:00,000 –> 00:14:03,440

until it came to a pretty abrupt end

365

00:14:03,560 –> 00:14:04,960

in two thousand and eight

366

00:14:05,320 –> 00:14:06,480

and i say abrupt

367

00:14:06,880 –> 00:14:07,920

because it was

368

00:14:08,840 –> 00:14:10,760

dramatic in the way that it ended

369

00:14:10,760 –> 00:14:12,840

however it was a long time coming

370

00:14:13,240 –> 00:14:14,800

abrupt in how it happened

371

00:14:14,880 –> 00:14:17,200

but it had been

372

00:14:17,200 –> 00:14:18,840

happening for a really long time

373

00:14:18,840 –> 00:14:20,560

i just didn't have the courage

374

00:14:21,120 –> 00:14:23,320

to make some changes that i

375

00:14:24,000 –> 00:14:25,360

knew i should have made

376

00:14:25,360 –> 00:14:26,840

i knew i should have gone

377

00:14:27,240 –> 00:14:28,560

a long time before

378

00:14:28,800 –> 00:14:29,720

i know that

379

00:14:30,680 –> 00:14:32,400

i was not in the right profession

380

00:14:32,400 –> 00:14:33,200

in the right company

381

00:14:33,200 –> 00:14:34,160

in the right role

382

00:14:34,920 –> 00:14:36,200

but i was really comfortable

383

00:14:36,880 –> 00:14:37,920

making a lot of money

384

00:14:38,240 –> 00:14:39,320

and doing a really

385

00:14:39,320 –> 00:14:40,400

lot of cool things

386

00:14:40,400 –> 00:14:41,480

traveling the world

387

00:14:41,480 –> 00:14:43,120

and quite honestly

388

00:14:43,120 –> 00:14:45,080

it was a really comfy

389

00:14:45,560 –> 00:14:47,440

and so i didn't make those changes

390

00:14:47,440 –> 00:14:48,840

even though i knew that i should

391

00:14:48,840 –> 00:14:50,400

and so i believe

392

00:14:50,400 –> 00:14:52,560

that god stepped in on my behalf and said

393

00:14:52,560 –> 00:14:54,440

you don't have the courage to do this

394

00:14:54,680 –> 00:14:56,960

so I'm gonna step in and do it for you

395

00:14:57,080 –> 00:14:59,040

except for we're gonna do it my way

396

00:14:59,240 –> 00:15:00,160

and his way

397

00:15:00,160 –> 00:15:01,480

was not very fun

398

00:15:01,720 –> 00:15:03,040

but it was necessary

399

00:15:03,200 –> 00:15:04,400

it was necessary

400

00:15:05,240 –> 00:15:06,320

it was necessary

401

00:15:06,320 –> 00:15:08,240

so i walked into a budget meeting

402

00:15:08,320 –> 00:15:08,960

on may fourth

403

00:15:08,960 –> 00:15:09,920

two thousand and eight

404

00:15:09,920 –> 00:15:11,080

and left unemployed

405

00:15:11,640 –> 00:15:12,520

to the company

406

00:15:12,800 –> 00:15:16,040

i had given my entire life to

407

00:15:16,040 –> 00:15:17,680

um since i graduated college

408

00:15:17,680 –> 00:15:19,480

every every

409

00:15:20,040 –> 00:15:21,280

five year of my being

410

00:15:21,280 –> 00:15:22,120

had gone to help

411

00:15:22,120 –> 00:15:22,880

grow revenues

412

00:15:22,880 –> 00:15:23,520

grow the team

413

00:15:23,520 –> 00:15:24,640

grow profits

414

00:15:24,640 –> 00:15:26,040

and i had simultaneously

415

00:15:26,040 –> 00:15:27,240

sacrificed every

416

00:15:27,240 –> 00:15:29,360

personal relationship um

417

00:15:29,440 –> 00:15:30,960

for the sake of growth

418

00:15:31,480 –> 00:15:33,200

and in a really unhealthy way

419

00:15:33,200 –> 00:15:34,080

that i had done it

420

00:15:34,080 –> 00:15:34,800

no one else did that

421

00:15:34,800 –> 00:15:37,480

i did that but this

422

00:15:37,480 –> 00:15:38,440

in this moment

423

00:15:38,840 –> 00:15:39,520

this august

424

00:15:39,520 –> 00:15:41,680

was just falling down around me

425

00:15:41,680 –> 00:15:44,240

and i know that

426

00:15:44,240 –> 00:15:45,280

not everyone listening

427

00:15:45,280 –> 00:15:46,560

knows me very well

428

00:15:46,560 –> 00:15:47,960

but i am I'm

429

00:15:47,960 –> 00:15:49,080

opinionated

430

00:15:49,320 –> 00:15:50,520

that's what some would say

431

00:15:50,520 –> 00:15:51,280

others would say

432

00:15:51,280 –> 00:15:52,600

bold fierce

433

00:15:53,640 –> 00:15:54,680

my husband would say

434

00:15:54,680 –> 00:15:56,040

just slightly

435

00:15:56,040 –> 00:15:57,480

no filter yeah

436

00:15:58,080 –> 00:15:58,800

confident would

437

00:15:58,800 –> 00:15:59,960

be a word yeah

438

00:15:59,960 –> 00:16:01,640

there's a lot of words that would describe me

439

00:16:01,640 –> 00:16:03,640

but quiet not one of them

440

00:16:03,640 –> 00:16:05,960

typically and i just

441

00:16:05,960 –> 00:16:07,000

i knew that it was god

442

00:16:07,000 –> 00:16:09,080

because the only thing that i could hear in my head was

443

00:16:09,080 –> 00:16:10,560

shut up and let this happen

444

00:16:11,000 –> 00:16:12,400

shut up and let this happen

445

00:16:13,160 –> 00:16:14,080

and that's how i knew

446

00:16:14,080 –> 00:16:14,760

i was like oh

447

00:16:14,760 –> 00:16:15,680

this is god

448

00:16:15,680 –> 00:16:17,160

like i need to let this happen

449

00:16:17,480 –> 00:16:19,920

and it did and it was humbling

450

00:16:20,240 –> 00:16:21,320

and terrifying

451

00:16:21,320 –> 00:16:22,320

and necessary

452

00:16:22,320 –> 00:16:23,240

and freeing

453

00:16:23,240 –> 00:16:24,520

all at the same time

454

00:16:24,840 –> 00:16:27,400

and that was an abrupt halt

455

00:16:27,400 –> 00:16:29,000

like a very quick ending

456

00:16:29,000 –> 00:16:30,720

to my career that i had

457

00:16:31,360 –> 00:16:32,040

given my life to

458

00:16:32,040 –> 00:16:32,840

in this company

459

00:16:32,960 –> 00:16:34,320

and my husband resigned

460

00:16:34,320 –> 00:16:35,320

two weeks later

461

00:16:35,320 –> 00:16:37,040

but in between

462

00:16:37,040 –> 00:16:38,760

when i got fired

463

00:16:39,640 –> 00:16:40,960

as my husband says canned

464

00:16:40,960 –> 00:16:41,920

i got canned

465

00:16:42,240 –> 00:16:43,560

and two weeks later

466

00:16:43,560 –> 00:16:44,520

when he resigned

467

00:16:44,560 –> 00:16:46,320

the most bizarre thing happened

468

00:16:46,800 –> 00:16:48,120

a former acquaintance

469

00:16:48,120 –> 00:16:48,800

not a friend

470

00:16:48,800 –> 00:16:49,960

an acquaintance

471

00:16:50,120 –> 00:16:52,200

who had had rory on

472

00:16:52,200 –> 00:16:53,240

to his podcast

473

00:16:53,240 –> 00:16:53,960

years before

474

00:16:53,960 –> 00:16:55,120

and we launched our first book

475

00:16:55,120 –> 00:16:56,040

take the stairs

476

00:16:56,680 –> 00:16:57,480

and then also

477

00:16:57,480 –> 00:16:58,720

somebody that we had helped

478

00:16:58,720 –> 00:16:59,720

with his book launch

479

00:16:59,720 –> 00:17:01,160

because i mean

480

00:17:01,160 –> 00:17:02,560

why not you know

481

00:17:02,560 –> 00:17:03,600

who's helping

482

00:17:03,680 –> 00:17:04,960

had reached out to us

483

00:17:05,280 –> 00:17:06,640

and during that time

484

00:17:06,640 –> 00:17:07,840

of his first book

485

00:17:07,840 –> 00:17:09,680

and when i got fired

486

00:17:09,840 –> 00:17:10,600

he had become

487

00:17:10,600 –> 00:17:11,320

quite well known

488

00:17:11,320 –> 00:17:13,040

in the podcasting world

489

00:17:13,280 –> 00:17:15,240

and had a top fifty podcast

490

00:17:15,240 –> 00:17:16,520

his name was lewis house

491

00:17:16,880 –> 00:17:18,240

and he reached out

492

00:17:18,240 –> 00:17:19,400

and said guys

493

00:17:19,400 –> 00:17:21,680

i have been meaning to reach out to you

494

00:17:21,680 –> 00:17:23,200

for months and

495

00:17:23,200 –> 00:17:24,280

i finally just

496

00:17:24,280 –> 00:17:24,720

sucked it up

497

00:17:24,720 –> 00:17:25,120

and called you

498

00:17:25,120 –> 00:17:27,240

i have there is no reason why

499

00:17:27,520 –> 00:17:28,920

you have been on my mind

500

00:17:28,920 –> 00:17:30,040

but for months

501

00:17:30,400 –> 00:17:31,840

you have been on my mind

502

00:17:31,840 –> 00:17:33,360

that you are

503

00:17:33,360 –> 00:17:34,480

the only people i know

504

00:17:34,480 –> 00:17:35,240

that i think

505

00:17:35,240 –> 00:17:36,200

can help me

506

00:17:36,360 –> 00:17:37,240

in my business

507

00:17:37,280 –> 00:17:38,520

i feel plateaued

508

00:17:38,520 –> 00:17:39,520

i feel stuck

509

00:17:40,080 –> 00:17:40,680

I'm saying yes

510

00:17:40,720 –> 00:17:41,600

to everything

511

00:17:41,760 –> 00:17:42,600

and I'm not sure

512

00:17:42,640 –> 00:17:43,920

what to be saying yes to

513

00:17:43,960 –> 00:17:45,080

i feel deluded

514

00:17:45,120 –> 00:17:46,120

and i feel stretched

515

00:17:47,120 –> 00:17:47,920

can you help

516

00:17:48,280 –> 00:17:49,360

and ironically

517

00:17:49,360 –> 00:17:50,840

we had a lot of time on our hands

518

00:17:51,440 –> 00:17:53,040

that very convenient time

519

00:17:53,200 –> 00:17:54,320

yeah and so we said

520

00:17:54,320 –> 00:17:55,920

sure come on

521

00:17:55,920 –> 00:17:56,960

we had a nine month old

522

00:17:56,960 –> 00:17:58,040

little boy at the time

523

00:17:58,040 –> 00:17:58,920

and we said if

524

00:17:58,920 –> 00:18:00,760

yeah wanna pack up

525

00:18:00,760 –> 00:18:01,640

and hop on a plane

526

00:18:01,640 –> 00:18:02,680

come on to nashville

527

00:18:02,680 –> 00:18:05,080

and we can see what we can do

528

00:18:05,480 –> 00:18:06,840

and at the end of that

529

00:18:06,840 –> 00:18:07,800

two days we spend

530

00:18:07,800 –> 00:18:08,600

two days with lewis

531

00:18:08,600 –> 00:18:09,640

in our basement

532

00:18:09,840 –> 00:18:11,560

he said this

533

00:18:12,400 –> 00:18:13,040

this is why

534

00:18:13,040 –> 00:18:13,600

this happened

535

00:18:13,600 –> 00:18:15,120

this is what you're supposed

536

00:18:15,120 –> 00:18:15,800

to be doing

537

00:18:15,800 –> 00:18:16,960

like this is your

538

00:18:16,960 –> 00:18:17,760

new business

539

00:18:18,080 –> 00:18:20,080

we said no we don't have a new business

540

00:18:20,080 –> 00:18:22,000

this is not what we're trying to do

541

00:18:22,320 –> 00:18:23,120

you just said

542

00:18:23,120 –> 00:18:23,720

can we help

543

00:18:23,720 –> 00:18:25,480

and we said we'll see

544

00:18:25,840 –> 00:18:26,480

and he said no

545

00:18:26,480 –> 00:18:27,240

here's what we're gonna do

546

00:18:27,240 –> 00:18:28,080

if you guys

547

00:18:28,520 –> 00:18:29,680

can put something together

548

00:18:29,680 –> 00:18:30,400

in two weeks

549

00:18:30,400 –> 00:18:30,880

i have this

550

00:18:30,880 –> 00:18:32,000

mastermind meeting

551

00:18:32,000 –> 00:18:33,240

i'd love to have you out

552

00:18:33,240 –> 00:18:33,760

and present

553

00:18:33,760 –> 00:18:34,440

your new business

554

00:18:34,440 –> 00:18:35,360

to my mastermind

555

00:18:35,360 –> 00:18:36,440

we're like we

556

00:18:36,440 –> 00:18:37,600

don't have a new business

557

00:18:37,600 –> 00:18:38,840

lewis like this is

558

00:18:38,840 –> 00:18:39,280

this is not

559

00:18:39,280 –> 00:18:39,800

our business

560

00:18:39,800 –> 00:18:40,160

he said well

561

00:18:40,160 –> 00:18:41,160

just think about it

562

00:18:41,160 –> 00:18:42,240

just think about it

563

00:18:42,440 –> 00:18:43,520

and so we spent

564

00:18:43,680 –> 00:18:45,200

the next two weeks thinking

565

00:18:45,200 –> 00:18:46,720

praying hiking

566

00:18:46,720 –> 00:18:47,760

and planning

567

00:18:47,920 –> 00:18:48,760

and we came up

568

00:18:48,760 –> 00:18:49,920

with a business model

569

00:18:49,920 –> 00:18:50,640

and we came up with

570

00:18:50,640 –> 00:18:51,600

some frameworks

571

00:18:51,880 –> 00:18:52,720

around all the things

572

00:18:52,720 –> 00:18:53,280

that we just

573

00:18:53,280 –> 00:18:54,320

did for ourselves

574

00:18:54,320 –> 00:18:55,080

when we launched

575

00:18:55,080 –> 00:18:55,920

our own books

576

00:18:55,920 –> 00:18:57,720

and built our own teams

577

00:18:57,720 –> 00:18:58,200

and created

578

00:18:58,200 –> 00:18:59,080

our own content

579

00:18:59,080 –> 00:18:59,640

just all the things

580

00:18:59,640 –> 00:19:00,400

that we'd been doing

581

00:19:00,400 –> 00:19:01,680

through trial and error

582

00:19:02,080 –> 00:19:02,440

and through

583

00:19:02,440 –> 00:19:03,400

a lot of mentorship

584

00:19:03,440 –> 00:19:03,920

and coaching

585

00:19:03,960 –> 00:19:04,440

and investment

586

00:19:04,440 –> 00:19:05,520

we've made in ourselves

587

00:19:05,560 –> 00:19:06,040

over the last

588

00:19:06,080 –> 00:19:06,880

fifteen years

589

00:19:06,920 –> 00:19:08,800

and rory flew out

590

00:19:09,040 –> 00:19:09,920

to los angeles

591

00:19:10,680 –> 00:19:11,320

and did that

592

00:19:11,320 –> 00:19:12,280

and two people

593

00:19:12,320 –> 00:19:13,640

gave us their credit card

594

00:19:13,640 –> 00:19:14,200

we didn't even have

595

00:19:14,200 –> 00:19:14,840

a way to collect

596

00:19:14,840 –> 00:19:15,840

money i was like

597

00:19:15,840 –> 00:19:16,320

i guess just

598

00:19:16,320 –> 00:19:16,800

like write it

599

00:19:16,800 –> 00:19:17,680

on a piece of paper

600

00:19:17,680 –> 00:19:18,480

and like store

601

00:19:18,480 –> 00:19:19,720

safely in your wallet

602

00:19:19,760 –> 00:19:20,520

very secure

603

00:19:20,520 –> 00:19:21,680

don't tell anyone

604

00:19:22,040 –> 00:19:23,280

don't do it this way

605

00:19:23,680 –> 00:19:24,760

and he came back

606

00:19:24,760 –> 00:19:25,560

and i was like

607

00:19:25,680 –> 00:19:26,040

let me just

608

00:19:26,040 –> 00:19:26,640

call my banker

609

00:19:26,640 –> 00:19:27,280

and see if they can

610

00:19:27,280 –> 00:19:27,880

process this

611

00:19:27,880 –> 00:19:28,640

like this is

612

00:19:28,640 –> 00:19:29,640

how it happened

613

00:19:30,120 –> 00:19:32,040

and those two people came out

614

00:19:32,040 –> 00:19:32,800

and had great

615

00:19:32,800 –> 00:19:33,720

experiences

616

00:19:33,760 –> 00:19:34,680

and we were like

617

00:19:35,400 –> 00:19:37,480

okay maybe this could be a business

618

00:19:37,560 –> 00:19:38,880

and louis called us

619

00:19:38,880 –> 00:19:39,960

and said hey

620

00:19:40,360 –> 00:19:41,600

i wanna help

621

00:19:42,160 –> 00:19:43,440

so here's what i'd love

622

00:19:43,440 –> 00:19:44,480

to do for you

623

00:19:44,640 –> 00:19:45,680

if you guys can get

624

00:19:45,680 –> 00:19:46,560

something together

625

00:19:46,560 –> 00:19:47,880

like a landing page

626

00:19:48,280 –> 00:19:49,120

i'd love to have you

627

00:19:49,120 –> 00:19:50,360

on my podcast

628

00:19:50,640 –> 00:19:51,400

on july twenty

629

00:19:51,400 –> 00:19:52,080

seventh and

630

00:19:52,080 –> 00:19:52,560

two thousand

631

00:19:52,560 –> 00:19:53,320

and i got fired

632

00:19:53,320 –> 00:19:54,120

on may fourth

633

00:19:54,120 –> 00:19:54,960

my husband resided

634

00:19:54,960 –> 00:19:55,520

two weeks later

635

00:19:55,520 –> 00:19:55,880

you're talking

636

00:19:55,880 –> 00:19:56,840

about two months

637

00:19:56,920 –> 00:19:57,920

this is two months

638

00:19:58,480 –> 00:19:59,600

it is absolutely

639

00:19:59,760 –> 00:20:00,800

impossible that

640

00:20:00,800 –> 00:20:01,560

this could have happened

641

00:20:01,560 –> 00:20:02,240

any other way

642

00:20:02,240 –> 00:20:03,000

than god just

643

00:20:03,000 –> 00:20:04,280

delivering it to us

644

00:20:04,280 –> 00:20:04,840

i really do

645

00:20:04,840 –> 00:20:05,720

believe that

646

00:20:05,800 –> 00:20:06,280

when people

647

00:20:06,280 –> 00:20:07,000

say you know

648

00:20:07,000 –> 00:20:07,280

how did you

649

00:20:07,280 –> 00:20:07,760

start your business

650

00:20:07,760 –> 00:20:09,080

that i didn't god did

651

00:20:09,080 –> 00:20:09,600

i just said

652

00:20:09,600 –> 00:20:10,920

yes and and

653

00:20:10,920 –> 00:20:11,840

we launched

654

00:20:11,840 –> 00:20:12,280

our business

655

00:20:12,280 –> 00:20:13,280

on his podcast

656

00:20:13,280 –> 00:20:14,120

don't worry

657

00:20:14,240 –> 00:20:15,680

an unstylised

658

00:20:15,840 –> 00:20:17,640

white landing page

659

00:20:17,880 –> 00:20:19,040

with my picture

660

00:20:19,280 –> 00:20:20,400

and my husband's picture

661

00:20:20,400 –> 00:20:21,360

with a big orange

662

00:20:21,360 –> 00:20:22,360

button that said

663

00:20:22,360 –> 00:20:24,120

request a call here

664

00:20:24,840 –> 00:20:25,840

doesn't that sound

665

00:20:25,840 –> 00:20:26,600

credible and

666

00:20:26,600 –> 00:20:27,440

trustworthy

667

00:20:27,440 –> 00:20:28,720

and we launched

668

00:20:28,720 –> 00:20:30,000

that simple

669

00:20:30,000 –> 00:20:31,040

landing page

670

00:20:31,240 –> 00:20:32,760

with no website

671

00:20:33,360 –> 00:20:34,560

no social media

672

00:20:35,080 –> 00:20:37,600

no podcast no email list

673

00:20:37,920 –> 00:20:39,360

and because

674

00:20:39,360 –> 00:20:40,320

we had a trusted

675

00:20:40,320 –> 00:20:42,080

relationship with louis

676

00:20:42,480 –> 00:20:43,240

and louis had

677

00:20:43,240 –> 00:20:44,120

an extremely

678

00:20:44,120 –> 00:20:45,320

trusted relationship

679

00:20:45,320 –> 00:20:46,080

with millions

680

00:20:46,080 –> 00:20:47,080

of subscribers

681

00:20:47,960 –> 00:20:48,560

over the course

682

00:20:48,560 –> 00:20:49,040

of the next

683

00:20:49,040 –> 00:20:49,720

ninety days

684

00:20:49,720 –> 00:20:51,240

we had a thousand leads

685

00:20:51,440 –> 00:20:52,120

that came in

686

00:20:52,120 –> 00:20:53,400

that requested a call

687

00:20:53,800 –> 00:20:54,840

next to our picture

688

00:20:55,480 –> 00:20:56,480

and we had generated

689

00:20:56,480 –> 00:20:57,280

you know half

690

00:20:57,280 –> 00:20:57,920

million dollars

691

00:20:57,920 –> 00:20:58,720

in business

692

00:20:59,000 –> 00:21:00,680

and our first few months

693

00:21:00,680 –> 00:21:01,520

of launching

694

00:21:01,520 –> 00:21:02,680

brain builders group

695

00:21:02,880 –> 00:21:04,520

and then we said

696

00:21:04,520 –> 00:21:05,760

okay i guess

697

00:21:05,760 –> 00:21:07,440

this is a business

698

00:21:07,960 –> 00:21:08,800

and i guess

699

00:21:08,920 –> 00:21:09,920

we can continue

700

00:21:09,920 –> 00:21:10,680

doing what we're doing

701

00:21:10,680 –> 00:21:11,160

and calling

702

00:21:11,160 –> 00:21:11,880

it a business

703

00:21:11,880 –> 00:21:12,920

and we'll see

704

00:21:12,920 –> 00:21:13,640

where it goes

705

00:21:13,640 –> 00:21:14,640

and this year

706

00:21:14,640 –> 00:21:15,360

twenty twenty three

707

00:21:15,360 –> 00:21:16,080

will celebrate

708

00:21:16,080 –> 00:21:17,680

five years wow

709

00:21:17,680 –> 00:21:18,520

that's amazing

710

00:21:18,560 –> 00:21:19,800

that's a great story

711

00:21:20,880 –> 00:21:21,560

i want to ask

712

00:21:21,560 –> 00:21:22,840

a question because

713

00:21:24,800 –> 00:21:26,520

the last year and a half in my

714

00:21:26,520 –> 00:21:28,040

my own personal life and ministry

715

00:21:28,040 –> 00:21:31,480

has probably been the hardest years of my life

716

00:21:31,720 –> 00:21:34,080

and it really mirrors

717

00:21:34,080 –> 00:21:35,720

some of the stuff that you went through

718

00:21:36,360 –> 00:21:37,560

what was it like

719

00:21:39,080 –> 00:21:41,760

building this new thing that you didn't know would work

720

00:21:42,080 –> 00:21:45,280

right at the heels of being canned

721

00:21:46,760 –> 00:21:48,080

what was the internal

722

00:21:48,240 –> 00:21:52,360

like a narrative going on during that time honestly

723

00:21:52,360 –> 00:21:53,160

and it wasn't

724

00:21:53,160 –> 00:21:54,640

we didn't just get canned

725

00:21:54,800 –> 00:21:55,760

i got canned

726

00:21:56,720 –> 00:22:00,720

it smells like massive betrayal and hurt and like

727

00:22:00,720 –> 00:22:03,480

so there's a lot of depression a lot of brief

728

00:22:03,560 –> 00:22:06,480

i could feel in your story like i would love to

729

00:22:07,000 –> 00:22:09,880

right it wasn't just that we then we

730

00:22:09,880 –> 00:22:11,160

you know this was

731

00:22:11,160 –> 00:22:13,720

the person doing this was my childhood best friend

732

00:22:14,920 –> 00:22:17,160

sorry and i really do believe this

733

00:22:17,160 –> 00:22:18,840

it wasn't happening to me

734

00:22:18,840 –> 00:22:20,360

it was happening for me

735

00:22:20,760 –> 00:22:21,480

it really was

736

00:22:21,480 –> 00:22:22,520

i needed this

737

00:22:23,280 –> 00:22:24,640

i needed a reset

738

00:22:24,640 –> 00:22:25,640

i needed to do over

739

00:22:25,640 –> 00:22:26,680

i needed a humbling

740

00:22:26,680 –> 00:22:28,240

i needed a perspective

741

00:22:28,240 –> 00:22:29,920

i needed all of the things

742

00:22:29,920 –> 00:22:31,880

and it wasn't because of what anyone else was doing

743

00:22:31,880 –> 00:22:33,640

and i shouldn't say he was doing this

744

00:22:34,040 –> 00:22:36,080

it was happening because it needed to

745

00:22:36,600 –> 00:22:39,640

and then we got sued in the process in july

746

00:22:40,200 –> 00:22:43,840

because after i got fired two other

747

00:22:44,080 –> 00:22:47,960

my two right hands also got fired the same day

748

00:22:48,360 –> 00:22:49,800

and then rory resigned

749

00:22:49,800 –> 00:22:52,400

and then twenty five other people resigned

750

00:22:52,400 –> 00:22:54,640

and so then when we launched this business

751

00:22:54,640 –> 00:22:55,880

they were like oh

752

00:22:56,200 –> 00:22:58,080

you've been planning this all along

753

00:22:58,080 –> 00:22:59,640

launch compete yeah

754

00:23:00,680 –> 00:23:02,680

no no you didn't plan this

755

00:23:02,680 –> 00:23:03,800

i assure you

756

00:23:04,480 –> 00:23:05,400

but we got sued

757

00:23:05,480 –> 00:23:08,360

and so we were in a very aggressive lawsuit

758

00:23:08,360 –> 00:23:11,040

pretty much spending every single dollar we had saved

759

00:23:11,640 –> 00:23:12,800

to get out of it

760

00:23:12,880 –> 00:23:14,480

we lost our social media accounts

761

00:23:14,480 –> 00:23:15,720

we lost our podcast

762

00:23:15,720 –> 00:23:16,920

we lost all our contacts

763

00:23:16,920 –> 00:23:18,240

we lost our client list

764

00:23:18,760 –> 00:23:20,360

our income was very high

765

00:23:20,360 –> 00:23:22,520

went to two very high incomes

766

00:23:22,520 –> 00:23:24,640

to two zero incomes overnight

767

00:23:25,680 –> 00:23:29,840

zero and then i got pregnant with our second child

768

00:23:29,840 –> 00:23:31,120

in the midst of all of this

769

00:23:32,240 –> 00:23:36,120

and then i just remember when we got fired

770

00:23:36,200 –> 00:23:37,040

my experience

771

00:23:37,040 –> 00:23:39,080

is drastically different than my husband's

772

00:23:39,080 –> 00:23:42,520

um because i felt like this was happening for me

773

00:23:42,560 –> 00:23:43,640

i felt like

774

00:23:43,720 –> 00:23:46,000

you know there's this song that's

775

00:23:46,160 –> 00:23:46,720

you know god

776

00:23:46,720 –> 00:23:48,040

you park the sea

777

00:23:48,040 –> 00:23:49,920

so i can walk right through it

778

00:23:50,200 –> 00:23:53,200

and that was the song that we played in our house

779

00:23:54,120 –> 00:23:56,280

constantly because we felt like

780

00:23:56,600 –> 00:23:57,960

god was parting the seas

781

00:23:57,960 –> 00:23:59,760

but we had to be willing to walk

782

00:24:00,280 –> 00:24:01,960

and we had to be willing to go through it

783

00:24:01,960 –> 00:24:04,600

even though it was scary and difficult

784

00:24:04,600 –> 00:24:06,240

and trying and humbling

785

00:24:06,240 –> 00:24:07,640

and it felt like starting over

786

00:24:07,640 –> 00:24:09,640

cause it was devastating

787

00:24:09,640 –> 00:24:10,680

every level

788

00:24:10,680 –> 00:24:12,000

it was starting over

789

00:24:12,400 –> 00:24:14,280

and then to get hit with this lawsuit

790

00:24:14,280 –> 00:24:14,800

where it's like

791

00:24:14,800 –> 00:24:16,160

not only is our income at zero

792

00:24:16,160 –> 00:24:17,480

and we're investing all of this money

793

00:24:17,480 –> 00:24:18,400

into this new business

794

00:24:18,400 –> 00:24:20,000

it's like oh my gosh

795

00:24:20,200 –> 00:24:22,560

now we're battling this intense lawsuit

796

00:24:22,560 –> 00:24:24,160

and the anxiety and pressure

797

00:24:24,160 –> 00:24:26,560

and bills that comes with that nonsense

798

00:24:26,760 –> 00:24:27,840

and then we get pregnant

799

00:24:28,120 –> 00:24:29,680

yeah and I'm like

800

00:24:29,680 –> 00:24:31,960

what is happening

801

00:24:32,440 –> 00:24:34,680

and i just remember waking up

802

00:24:35,880 –> 00:24:37,760

we found out we were pregnant in september

803

00:24:37,760 –> 00:24:40,200

and i remember was some point in october

804

00:24:40,560 –> 00:24:42,440

where the lawsuit was really heated

805

00:24:42,640 –> 00:24:45,520

and there was a lot of pressures and being a startup

806

00:24:45,520 –> 00:24:47,760

and not planning on being in a startup

807

00:24:47,960 –> 00:24:49,200

and then i just remember

808

00:24:49,400 –> 00:24:51,920

i was feeling a lot of resentment and a lot of anger

809

00:24:52,480 –> 00:24:53,520

around all of this

810

00:24:53,520 –> 00:24:56,480

and a lot of the accusations that were coming through

811

00:24:56,480 –> 00:24:59,240

that just that accusations

812

00:24:59,240 –> 00:25:00,760

they had no validity

813

00:25:00,880 –> 00:25:02,800

we knew it the attorneys knew it

814

00:25:02,880 –> 00:25:04,720

but they were coming with them

815

00:25:04,720 –> 00:25:07,920

and i just remember waking up and

816

00:25:08,280 –> 00:25:10,600

having this feeling that liam

817

00:25:11,640 –> 00:25:12,760

he was my youngest

818

00:25:12,920 –> 00:25:14,160

who i was pregnant with

819

00:25:14,160 –> 00:25:18,480

that god gave me liam to soften my heart

820

00:25:19,040 –> 00:25:22,120

because if that had not been for me getting pregnant

821

00:25:22,560 –> 00:25:25,120

i very likely would have taken a very different turn

822

00:25:25,120 –> 00:25:27,000

in this lawsuit and said oh yeah

823

00:25:27,280 –> 00:25:28,600

this is how you wanna be

824

00:25:28,600 –> 00:25:31,720

well I'm gonna tell everybody about you

825

00:25:31,720 –> 00:25:35,000

it's there's this country song right now that says

826

00:25:35,400 –> 00:25:37,800

if you stop telling lies about me

827

00:25:38,120 –> 00:25:40,080

i won't tell the truth about you

828

00:25:40,960 –> 00:25:44,400

and i think about that time a lot of

829

00:25:44,800 –> 00:25:46,280

i could have easily gone

830

00:25:46,520 –> 00:25:47,760

sal you want to play

831

00:25:48,000 –> 00:25:49,400

i can play like this

832

00:25:49,920 –> 00:25:52,880

and i feel like god gave me liam to soften my heart

833

00:25:52,880 –> 00:25:54,960

because when i found out i was pregnant i was like

834

00:25:54,960 –> 00:25:55,760

i don't care

835

00:25:55,760 –> 00:25:58,640

i will do nothing to potentially

836

00:25:59,560 –> 00:26:02,200

harm this pregnancy and this child

837

00:26:02,200 –> 00:26:03,840

i don't care what it takes

838

00:26:04,280 –> 00:26:05,640

give them what they want

839

00:26:05,800 –> 00:26:07,200

this must end

840

00:26:07,440 –> 00:26:09,520

yeah i would not have been that way

841

00:26:09,520 –> 00:26:11,200

if i had not been for that child

842

00:26:11,720 –> 00:26:14,360

and and then in january um

843

00:26:14,360 –> 00:26:15,960

that the week after christmas

844

00:26:16,880 –> 00:26:17,320

don't worry

845

00:26:17,320 –> 00:26:18,960

it gets so much better from here

846

00:26:18,960 –> 00:26:19,960

we get robbed

847

00:26:20,200 –> 00:26:21,760

our house was broken into

848

00:26:22,440 –> 00:26:25,240

we live in a really upscale neighborhood

849

00:26:25,240 –> 00:26:26,200

we're very blessed

850

00:26:26,200 –> 00:26:28,120

and we have lots of security systems

851

00:26:28,120 –> 00:26:30,160

and there was a random winter storm

852

00:26:30,160 –> 00:26:31,320

and the power went out

853

00:26:31,320 –> 00:26:31,920

and we said

854

00:26:31,920 –> 00:26:33,560

let's go see some christmas lights

855

00:26:33,560 –> 00:26:35,120

there ain't nothing happening here

856

00:26:35,120 –> 00:26:36,480

we left our house for two hours

857

00:26:36,480 –> 00:26:37,080

we came back

858

00:26:37,080 –> 00:26:38,640

our house had been broken into

859

00:26:38,920 –> 00:26:41,240

and all my fine jewelry had been stolen

860

00:26:41,720 –> 00:26:44,800

and it was my inheritance from my mother

861

00:26:44,800 –> 00:26:46,280

who died when i was fifteen

862

00:26:46,680 –> 00:26:48,560

and i had inherited all of her jewelry

863

00:26:48,560 –> 00:26:49,640

on her wedding day

864

00:26:49,880 –> 00:26:51,840

and all the things my dad had bought her

865

00:26:51,840 –> 00:26:54,000

over the course of their long marriage

866

00:26:54,280 –> 00:26:57,240

and they took every single piece of it

867

00:26:58,240 –> 00:27:01,880

and it was tens and tens of thousands of dollars

868

00:27:01,880 –> 00:27:02,920

that they stole

869

00:27:03,240 –> 00:27:04,400

and i was devastated

870

00:27:04,480 –> 00:27:05,560

i was heartbroken

871

00:27:06,120 –> 00:27:08,720

and when we filed the insurance claims

872

00:27:09,280 –> 00:27:10,760

here's the craziest part

873

00:27:11,560 –> 00:27:13,800

that money is what fought that lawsuit

874

00:27:15,520 –> 00:27:17,560

and it was just crazy

875

00:27:17,720 –> 00:27:19,640

we ended up selling my husband's car

876

00:27:19,840 –> 00:27:21,640

to continue to fight the lawsuit

877

00:27:22,160 –> 00:27:24,840

so that we didn't have to lay off any of our staff

878

00:27:24,840 –> 00:27:26,920

and that we could keep building brand builders group

879

00:27:28,720 –> 00:27:30,480

it didn't get easier no

880

00:27:32,560 –> 00:27:34,800

so many people think when you start a company

881

00:27:35,640 –> 00:27:36,760

you go like this

882

00:27:36,760 –> 00:27:39,080

what they don't realize is actually this

883

00:27:39,200 –> 00:27:40,400

and then you go up

884

00:27:40,760 –> 00:27:43,360

but you have to fight through the dip at the beginning

885

00:27:43,360 –> 00:27:46,280

and obviously that was devastating for you guys

886

00:27:46,280 –> 00:27:48,200

and i appreciate your vulnerability

887

00:27:48,200 –> 00:27:48,800

sharing that

888

00:27:48,800 –> 00:27:50,680

that's a man

889

00:27:50,680 –> 00:27:52,760

it's a testament to where you guys are at now

890

00:27:53,320 –> 00:27:55,960

john it's a crazy thing is that was only

891

00:27:56,560 –> 00:27:58,960

it was it's been only four and a half years ago

892

00:27:58,960 –> 00:28:02,080

and we were just at a place where the robbery happened

893

00:28:02,080 –> 00:28:03,280

and we had to sell our car

894

00:28:03,280 –> 00:28:06,040

like that was only three and a half years ago

895

00:28:06,040 –> 00:28:07,360

yeah i was a

896

00:28:07,360 –> 00:28:09,760

i was church planting in omaha at the time

897

00:28:09,760 –> 00:28:11,480

and we had a couple of hour

898

00:28:11,480 –> 00:28:12,560

you'll love this

899

00:28:12,640 –> 00:28:15,640

a couple of our people that we were caring for

900

00:28:15,640 –> 00:28:18,320

they had been drug addicts and bit and

901

00:28:18,320 –> 00:28:19,520

and actually uh

902

00:28:19,520 –> 00:28:20,720

went through a

903

00:28:20,720 –> 00:28:21,680

a went through

904

00:28:21,680 –> 00:28:23,920

in a clean and sober

905

00:28:24,040 –> 00:28:25,480

and we're doing so well

906

00:28:25,680 –> 00:28:27,160

and she needed a job and she

907

00:28:27,160 –> 00:28:28,000

she was disabled

908

00:28:28,000 –> 00:28:28,600

so i was like hey

909

00:28:28,600 –> 00:28:31,360

why don't you come over and watch our kids well uh

910

00:28:31,360 –> 00:28:34,160

she ended up getting back into drugs without us knowing

911

00:28:34,160 –> 00:28:34,800

while there

912

00:28:34,800 –> 00:28:37,760

took my kids on a drug deal

913

00:28:38,640 –> 00:28:40,680

and then stole money that we had been saving

914

00:28:40,680 –> 00:28:42,240

as a church planter in omaha

915

00:28:42,240 –> 00:28:44,560

which is zero dollars really

916

00:28:44,800 –> 00:28:47,840

we had been socketed away in our literal sock drawer

917

00:28:48,080 –> 00:28:50,160

uh to go on go on uh

918

00:28:50,640 –> 00:28:51,680

are only vacation

919

00:28:51,680 –> 00:28:52,760

like three years

920

00:28:52,760 –> 00:28:55,200

and got in the car

921

00:28:55,200 –> 00:28:56,920

my wife goes to find out it

922

00:28:56,920 –> 00:28:58,120

goes to get the money

923

00:28:58,240 –> 00:28:59,520

and it's not there

924

00:28:59,960 –> 00:29:01,600

and it was just like oh oh

925

00:29:02,560 –> 00:29:04,720

it was so heartbreaking

926

00:29:04,720 –> 00:29:06,400

so i know i know how it feels

927

00:29:06,400 –> 00:29:07,120

in you know

928

00:29:07,120 –> 00:29:07,560

church world

929

00:29:07,560 –> 00:29:08,640

is a startup

930

00:29:08,640 –> 00:29:10,240

definitely when you're church planting

931

00:29:10,240 –> 00:29:11,200

it's a startup

932

00:29:11,200 –> 00:29:13,240

but it's a startup for no money

933

00:29:13,480 –> 00:29:15,800

so where anything was coming from

934

00:29:16,120 –> 00:29:16,920

yeah but no

935

00:29:16,920 –> 00:29:17,800

i appreciate

936

00:29:17,880 –> 00:29:18,920

i appreciate the story

937

00:29:18,920 –> 00:29:21,240

it resonates with me in so many different areas

938

00:29:21,240 –> 00:29:22,960

so i appreciate that very much

939

00:29:22,960 –> 00:29:23,600

that you didn't

940

00:29:23,600 –> 00:29:25,320

i think one of the things that

941

00:29:26,360 –> 00:29:28,400

is worthwhile for anyone who is listening

942

00:29:28,400 –> 00:29:31,560

of anything worth doing

943

00:29:32,160 –> 00:29:34,520

is gonna come with some really big setbacks

944

00:29:35,160 –> 00:29:36,520

and some really big challenges

945

00:29:36,520 –> 00:29:38,800

yeah and a lot of things that test your faith

946

00:29:38,800 –> 00:29:40,360

test your commitment

947

00:29:40,360 –> 00:29:41,360

test your confidence

948

00:29:41,360 –> 00:29:42,760

test all the things

949

00:29:43,080 –> 00:29:45,600

and I'm just really

950

00:29:45,960 –> 00:29:46,760

really grateful

951

00:29:46,760 –> 00:29:49,320

and thankful that when i have a husband who is

952

00:29:49,320 –> 00:29:50,720

I'm in business with

953

00:29:50,920 –> 00:29:52,000

and in life with

954

00:29:52,000 –> 00:29:53,840

and you know it's like

955

00:29:53,840 –> 00:29:55,120

when i have high highs

956

00:29:55,400 –> 00:29:56,600

he keeps me grounded

957

00:29:56,640 –> 00:29:57,800

when i have low lows

958

00:29:57,800 –> 00:29:58,960

he keeps me grounded

959

00:29:59,280 –> 00:30:00,360

and vice versa

960

00:30:00,960 –> 00:30:01,760

and it felt

961

00:30:01,960 –> 00:30:04,440

ironically when i look back on that time

962

00:30:04,440 –> 00:30:06,920

like these aren't the things that i remember the most

963

00:30:07,440 –> 00:30:10,000

what i remember the most is also the

964

00:30:10,680 –> 00:30:12,360

kindness and the gratefulness

965

00:30:12,360 –> 00:30:15,880

and the generosity of people like louis and like

966

00:30:15,880 –> 00:30:16,920

those initial clients

967

00:30:16,920 –> 00:30:18,840

who took a really big risk on us

968

00:30:18,840 –> 00:30:21,280

yeah this is like

969

00:30:21,280 –> 00:30:22,840

anyone who's in on those early days

970

00:30:22,840 –> 00:30:24,880

it's like i hope you know what you're doing

971

00:30:24,880 –> 00:30:25,960

and he said you did

972

00:30:25,960 –> 00:30:26,840

i hope you do

973

00:30:26,840 –> 00:30:27,640

but it's like

974

00:30:27,880 –> 00:30:30,240

that's what i remember the most is

975

00:30:30,280 –> 00:30:32,640

man there is just radical generosity

976

00:30:32,800 –> 00:30:37,160

and just so much kindness from the lord of going

977

00:30:37,160 –> 00:30:39,200

i got you don't

978

00:30:39,200 –> 00:30:41,480

you know i got you

979

00:30:42,000 –> 00:30:44,920

and that was tested a lot

980

00:30:45,040 –> 00:30:46,480

yeah and you know what

981

00:30:46,800 –> 00:30:50,320

he did and he does and we

982

00:30:50,320 –> 00:30:52,920

we've been faithful to

983

00:30:53,720 –> 00:30:56,320

have our business ever since we started this business

984

00:30:56,320 –> 00:30:57,480

and one of the best pieces of advice

985

00:30:57,480 –> 00:30:58,680

is that someone gave us

986

00:30:59,200 –> 00:31:00,520

when we started brand builders group

987

00:31:00,520 –> 00:31:02,720

and we were going through all this tumultuous

988

00:31:03,240 –> 00:31:05,040

division of our former partnership

989

00:31:05,040 –> 00:31:06,160

they said you know what

990

00:31:06,640 –> 00:31:09,040

go build the company you thought you had

991

00:31:09,120 –> 00:31:11,680

hmm you get the rare opportunity

992

00:31:11,920 –> 00:31:12,640

to go do it

993

00:31:12,680 –> 00:31:14,200

yeah to go do it

994

00:31:14,240 –> 00:31:16,640

so take the best parts

995

00:31:16,720 –> 00:31:17,960

and go do it

996

00:31:18,320 –> 00:31:20,640

and that was just such wise inside

997

00:31:20,680 –> 00:31:24,640

because there wasn't much reflecting on the past

998

00:31:24,640 –> 00:31:27,000

because we were so consumed with what's next

999

00:31:27,520 –> 00:31:28,800

um and where we are

1000

00:31:28,800 –> 00:31:31,080

and i was really healthy of

1001

00:31:31,280 –> 00:31:32,720

it's like man

1002

00:31:32,720 –> 00:31:34,240

we feel like we

1003

00:31:34,240 –> 00:31:36,080

for the first time ever in my life

1004

00:31:36,280 –> 00:31:39,240

i feel like i am doing what i was called to do

1005

00:31:40,320 –> 00:31:42,360

not what i thought i was supposed to do

1006

00:31:42,360 –> 00:31:44,000

or what brought in a paycheck

1007

00:31:44,600 –> 00:31:45,600

and i always tell

1008

00:31:45,600 –> 00:31:46,440

i tell our team

1009

00:31:46,440 –> 00:31:47,440

now it's like

1010

00:31:47,520 –> 00:31:48,960

i know they don't love hearing this

1011

00:31:48,960 –> 00:31:49,960

but it's like

1012

00:31:50,080 –> 00:31:51,680

i want you to do this

1013

00:31:51,800 –> 00:31:52,840

because you love it

1014

00:31:52,840 –> 00:31:54,480

not because you get a paycheck

1015

00:31:54,480 –> 00:31:56,280

i want you to love what you do so much

1016

00:31:56,280 –> 00:31:57,200

that you would do this

1017

00:31:57,200 –> 00:31:58,920

even if i didn't pay you

1018

00:31:59,200 –> 00:32:01,320

yeah and i really

1019

00:32:01,320 –> 00:32:01,880

for the first time

1020

00:32:01,880 –> 00:32:02,680

can say is like

1021

00:32:02,680 –> 00:32:04,000

i get to do stuff

1022

00:32:04,280 –> 00:32:05,120

that i would do

1023

00:32:05,120 –> 00:32:07,680

even if i wasn't getting paid for it

1024

00:32:07,680 –> 00:32:09,880

yeah and the fact that i do get paid

1025

00:32:09,880 –> 00:32:10,960

is just bonus

1026

00:32:11,520 –> 00:32:12,320

it's bonus because

1027

00:32:12,320 –> 00:32:14,000

i feel like I'm doing my calling

1028

00:32:14,000 –> 00:32:15,120

for the first time

1029

00:32:18,160 –> 00:32:20,360

hey there i hope you're enjoying the show

1030

00:32:20,360 –> 00:32:22,600

my friends at sprout digital and i

1031

00:32:22,600 –> 00:32:25,880

teamed up to help church leaders have the research

1032

00:32:25,880 –> 00:32:29,320

they needed to strategically plan for the next decade

1033

00:32:29,480 –> 00:32:30,560

if you're a church leader

1034

00:32:30,600 –> 00:32:32,960

who wants to engage twenty to forty year olds

1035

00:32:33,120 –> 00:32:36,200

i want to gift you with our groundbreaking

1036

00:32:36,200 –> 00:32:38,640

statistically valid and reliable study

1037

00:32:38,680 –> 00:32:40,840

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1038

00:32:40,920 –> 00:32:42,480

technology and faith

1039

00:32:42,520 –> 00:32:45,040

called designing the future of faith

1040

00:32:45,200 –> 00:32:48,000

all you have to do is go to chestly lunday

1041

00:32:48,000 –> 00:32:49,360

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1042

00:32:49,560 –> 00:32:51,000

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1043

00:32:51,000 –> 00:32:52,560

that's chestly lunday

1044

00:32:52,560 –> 00:32:54,520

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1045

00:32:54,760 –> 00:32:56,120

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1046

00:32:56,200 –> 00:32:58,320

if you're new here or you haven't done this yet

1047

00:32:58,320 –> 00:33:01,760

this is a great first step to engaging gen z

1048

00:33:01,760 –> 00:33:02,720

and millennials

1049

00:33:02,720 –> 00:33:04,920

so head over to chestlylunday

1050

00:33:04,920 –> 00:33:06,280

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1051

00:33:06,520 –> 00:33:08,240

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1052

00:33:08,360 –> 00:33:09,920

and grab your free gift

1053

00:33:11,480 –> 00:33:13,120

so everybody

1054

00:33:13,120 –> 00:33:15,560

this is why you should listen to aj

1055

00:33:15,560 –> 00:33:18,120

when she tells you about being

1056

00:33:18,200 –> 00:33:20,720

what you guys call mission driven messenger

1057

00:33:21,040 –> 00:33:21,680

which is you know

1058

00:33:21,680 –> 00:33:24,040

the very first question i asked was a t ball

1059

00:33:24,040 –> 00:33:26,200

because i already know you guys very well

1060

00:33:26,200 –> 00:33:27,040

know the company

1061

00:33:27,400 –> 00:33:28,720

and going like okay

1062

00:33:29,120 –> 00:33:31,560

i know why people need to do it

1063

00:33:31,560 –> 00:33:32,560

but in church world

1064

00:33:32,840 –> 00:33:33,920

and sometimes in business

1065

00:33:33,920 –> 00:33:36,360

we get in our own way and we do

1066

00:33:36,360 –> 00:33:37,320

we self promote

1067

00:33:37,320 –> 00:33:39,840

because we forget that it is about the mission

1068

00:33:40,000 –> 00:33:44,040

um what is it about digital technology

1069

00:33:44,040 –> 00:33:46,120

that has caused us to

1070

00:33:46,120 –> 00:33:48,200

to necessitate this sort of

1071

00:33:49,560 –> 00:33:51,000

marketing if you will

1072

00:33:51,640 –> 00:33:52,680

yeah well i'd say there's

1073

00:33:52,680 –> 00:33:54,640

there's a couple of things um

1074

00:33:54,760 –> 00:33:55,600

and I'm just gonna

1075

00:33:55,600 –> 00:33:57,440

I'm gonna lean into some facts

1076

00:33:57,640 –> 00:33:58,920

some statistics

1077

00:33:59,200 –> 00:34:01,280

and in two thousand and twenty one

1078

00:34:01,600 –> 00:34:02,080

our company

1079

00:34:02,080 –> 00:34:03,200

brand builders group

1080

00:34:03,280 –> 00:34:06,160

we led the first ever national research study

1081

00:34:06,360 –> 00:34:08,080

on the trends and personal branding

1082

00:34:08,080 –> 00:34:10,040

and so we partnered up with a

1083

00:34:10,360 –> 00:34:11,560

a research firm called

1084

00:34:11,560 –> 00:34:13,440

the center for generational kinetics

1085

00:34:13,440 –> 00:34:14,600

out of austin texas

1086

00:34:15,160 –> 00:34:17,360

and they fielded the study for us

1087

00:34:17,360 –> 00:34:20,720

and this was a really important thing of going

1088

00:34:21,360 –> 00:34:23,200

what is personal branding

1089

00:34:23,240 –> 00:34:26,640

what impacts does that have on the consumer market

1090

00:34:27,240 –> 00:34:30,160

how is that shifting the way that americans

1091

00:34:30,160 –> 00:34:31,400

specific to the us

1092

00:34:32,400 –> 00:34:33,720

act communicate

1093

00:34:33,720 –> 00:34:34,840

buy sell differently

1094

00:34:34,840 –> 00:34:36,560

and then what are the impacts

1095

00:34:37,000 –> 00:34:39,680

personal brands versus organizations

1096

00:34:40,160 –> 00:34:42,400

you know corporations and associations right

1097

00:34:42,400 –> 00:34:44,720

and so I'm gonna just kind of lean into your question

1098

00:34:44,720 –> 00:34:46,200

with a couple of these statistics

1099

00:34:46,200 –> 00:34:47,440

that i think is really

1100

00:34:47,960 –> 00:34:49,920

really fascinating

1101

00:34:49,920 –> 00:34:53,400

and somewhat terrifying all at the same time

1102

00:34:53,400 –> 00:34:55,040

knowing that I'm in this industry

1103

00:34:55,040 –> 00:34:56,000

right right

1104

00:34:56,000 –> 00:34:58,400

and so the first thing that was really

1105

00:34:58,440 –> 00:35:00,040

really important is

1106

00:35:00,440 –> 00:35:03,360

what is the definition of a personal brand

1107

00:35:03,400 –> 00:35:04,400

now brand builders group

1108

00:35:04,400 –> 00:35:07,040

we have our own unique definition

1109

00:35:07,040 –> 00:35:10,960

and we say that personal branding is the formalization

1110

00:35:11,920 –> 00:35:13,120

digitization

1111

00:35:13,480 –> 00:35:16,720

and monetization of your reputation

1112

00:35:17,160 –> 00:35:19,440

right and so people often say well

1113

00:35:19,440 –> 00:35:20,640

this personal branding thing

1114

00:35:20,640 –> 00:35:21,840

it's just an ego thing

1115

00:35:21,840 –> 00:35:22,880

it's a vanity thing

1116

00:35:22,880 –> 00:35:24,320

it's a popularity thing

1117

00:35:24,320 –> 00:35:25,560

and I'm like no

1118

00:35:26,280 –> 00:35:27,760

it's a reputation thing

1119

00:35:27,920 –> 00:35:29,200

and we always get asked

1120

00:35:29,200 –> 00:35:29,560

well it's like

1121

00:35:29,560 –> 00:35:31,840

do you think everyone needs a personal brand

1122

00:35:31,840 –> 00:35:34,120

or who do you think needs a personal brand

1123

00:35:34,360 –> 00:35:35,680

and my response is always

1124

00:35:35,680 –> 00:35:37,160

you're asking the wrong question

1125

00:35:37,600 –> 00:35:40,040

because we all have a personal brand

1126

00:35:40,480 –> 00:35:42,000

it is not do you need one

1127

00:35:42,000 –> 00:35:43,040

you have one

1128

00:35:43,120 –> 00:35:45,600

it's just is it one you want

1129

00:35:45,960 –> 00:35:50,440

is it the one you even know that you have yeah and

1130

00:35:51,840 –> 00:35:53,800

what would it be if you could actually

1131

00:35:53,800 –> 00:35:56,200

intentionally curate it yeah

1132

00:35:56,200 –> 00:35:57,560

in other words it's like

1133

00:35:57,760 –> 00:35:59,480

when people think of you

1134

00:36:00,080 –> 00:36:01,840

what do you want them to think of

1135

00:36:01,880 –> 00:36:04,000

i've heard somebody smart really say that

1136

00:36:04,600 –> 00:36:05,560

when they think of you

1137

00:36:05,560 –> 00:36:09,560

yes but most of us don't run our business that way

1138

00:36:09,560 –> 00:36:11,000

we don't run our careers that way

1139

00:36:11,000 –> 00:36:12,600

we don't run our lives that way

1140

00:36:12,880 –> 00:36:15,000

most of us whether we know it or not

1141

00:36:15,000 –> 00:36:17,560

or doing most of the things we're doing by default

1142

00:36:18,000 –> 00:36:20,640

and our reputations were built by default

1143

00:36:21,080 –> 00:36:24,280

and i know that because most of us

1144

00:36:24,480 –> 00:36:28,760

are not doing these things in an intentional effort

1145

00:36:28,960 –> 00:36:30,040

i know that

1146

00:36:30,480 –> 00:36:32,840

and so we asked americans

1147

00:36:32,840 –> 00:36:36,000

what is it that you say is a personal brand

1148

00:36:36,000 –> 00:36:38,000

this was fascinating

1149

00:36:38,000 –> 00:36:40,120

and they said that a personal brand

1150

00:36:41,000 –> 00:36:46,680

is simply someone who is rest recognizable to me

1151

00:36:51,560 –> 00:36:54,840

wow duh right yeah

1152

00:36:56,640 –> 00:36:57,760

so then the question is

1153

00:36:57,760 –> 00:37:00,040

well then what's the real issue here right

1154

00:37:00,040 –> 00:37:01,440

and the real issue is reach

1155

00:37:02,200 –> 00:37:05,160

it's how many people are you visible to

1156

00:37:05,160 –> 00:37:07,520

how many people are you recognizable to

1157

00:37:07,800 –> 00:37:10,440

in order to spread a larger message

1158

00:37:11,880 –> 00:37:12,760

larger value

1159

00:37:13,000 –> 00:37:13,800

product services

1160

00:37:13,800 –> 00:37:14,960

whatever it may be right

1161

00:37:14,960 –> 00:37:17,080

we can talk about this in many different venues

1162

00:37:17,080 –> 00:37:18,080

but you know

1163

00:37:18,080 –> 00:37:19,320

we talk about this a lot

1164

00:37:19,320 –> 00:37:20,840

and there's a lot of things that are true in life

1165

00:37:20,840 –> 00:37:21,800

and a lot of things are not

1166

00:37:21,800 –> 00:37:22,880

but this one is true

1167

00:37:23,240 –> 00:37:25,480

and that people cannot buy from you

1168

00:37:25,800 –> 00:37:27,680

if they do not know about you

1169

00:37:28,600 –> 00:37:30,320

and i would say the same thing is like

1170

00:37:30,320 –> 00:37:31,400

people cannot learn from you

1171

00:37:31,400 –> 00:37:32,680

if they don't know about you

1172

00:37:32,840 –> 00:37:33,360

people cannot

1173

00:37:33,360 –> 00:37:35,680

follow you if they don't know about you

1174

00:37:36,000 –> 00:37:37,920

and that's why i said this whole thing of like

1175

00:37:37,920 –> 00:37:38,840

being self promotional

1176

00:37:38,840 –> 00:37:39,400

it's like man

1177

00:37:39,400 –> 00:37:40,720

you're just thinking about it wrong

1178

00:37:40,720 –> 00:37:42,080

or you're doing it wrong

1179

00:37:42,400 –> 00:37:43,120

because this

1180

00:37:43,120 –> 00:37:44,920

so much of it does not matter

1181

00:37:44,920 –> 00:37:46,520

if you're in the church world

1182

00:37:46,520 –> 00:37:47,600

non profit world

1183

00:37:47,600 –> 00:37:48,280

for profit world

1184

00:37:48,280 –> 00:37:49,320

it doesn't matter

1185

00:37:49,880 –> 00:37:51,600

there is a reach problem

1186

00:37:51,680 –> 00:37:53,720

that most people are suffering from

1187

00:37:53,720 –> 00:37:55,280

which is no one knows about you

1188

00:37:55,320 –> 00:37:58,000

yeah and the most inexpensive way

1189

00:37:58,000 –> 00:38:00,160

to help people get to know about you is word of mouth

1190

00:38:00,400 –> 00:38:01,720

which is that your results

1191

00:38:01,720 –> 00:38:02,560

speak for yourself

1192

00:38:02,560 –> 00:38:03,200

that old saying

1193

00:38:03,200 –> 00:38:05,000

your reputation precedes you

1194

00:38:05,040 –> 00:38:06,080

that's no different here

1195

00:38:06,080 –> 00:38:09,160

we just have an accelerated opportunity

1196

00:38:09,440 –> 00:38:11,800

to expand our reach by using technology

1197

00:38:12,360 –> 00:38:15,120

that is where technology comes into play here

1198

00:38:15,320 –> 00:38:16,360

and brain builders group

1199

00:38:16,360 –> 00:38:17,360

we talk a lot about

1200

00:38:17,360 –> 00:38:18,880

there are two types

1201

00:38:20,080 –> 00:38:21,280

two mediums right

1202

00:38:21,280 –> 00:38:22,080

i could just use it that way

1203

00:38:22,080 –> 00:38:24,320

there's two mediums that you have to think about

1204

00:38:24,320 –> 00:38:25,480

your personal brand right

1205

00:38:25,480 –> 00:38:28,160

you have your online personal brand

1206

00:38:28,440 –> 00:38:30,520

but then you have your offline right

1207

00:38:30,520 –> 00:38:32,480

and in today of marketing

1208

00:38:32,480 –> 00:38:34,480

people don't talk about the offline part

1209

00:38:34,480 –> 00:38:35,360

as much anymore

1210

00:38:35,360 –> 00:38:36,400

which is too bad

1211

00:38:36,640 –> 00:38:38,960

most people are focused on the online part

1212

00:38:39,160 –> 00:38:41,960

because of the acceleration

1213

00:38:42,360 –> 00:38:46,200

process that happens when people start to find you

1214

00:38:46,200 –> 00:38:48,720

but here's the thing most people suffer from

1215

00:38:49,640 –> 00:38:51,600

the internet is very crowded right

1216

00:38:51,600 –> 00:38:53,560

social media is very crowded

1217

00:38:54,000 –> 00:38:56,840

and if you're not extraordinarily disciplined

1218

00:38:56,840 –> 00:38:58,120

in your consistency

1219

00:38:58,440 –> 00:39:00,440

and you do not have awesome content

1220

00:39:01,160 –> 00:39:03,000

no one's gonna see it anyways right

1221

00:39:03,000 –> 00:39:04,800

if you're wondering why is my following growing

1222

00:39:04,800 –> 00:39:06,800

it's like it's a pretty simple formula

1223

00:39:06,960 –> 00:39:08,360

you haven't done it long enough

1224

00:39:08,400 –> 00:39:09,520

you're not doing enough on it

1225

00:39:09,520 –> 00:39:10,680

or it's not good enough

1226

00:39:10,680 –> 00:39:12,400

yeah you're boring

1227

00:39:12,680 –> 00:39:14,600

i mean there's something through that

1228

00:39:15,960 –> 00:39:17,840

right but it's the thing that's so weird

1229

00:39:17,840 –> 00:39:20,800

as i tell her clients all the time i was like

1230

00:39:20,800 –> 00:39:22,320

i just want you to think about this for a second

1231

00:39:22,800 –> 00:39:25,680

think about how much time that you spend

1232

00:39:25,800 –> 00:39:30,360

on the internet trying to get strangers to buy from you

1233

00:39:30,400 –> 00:39:33,400

compared to how much time do you actually spend

1234

00:39:33,400 –> 00:39:37,080

getting to talk to the people that actually know like

1235

00:39:37,080 –> 00:39:39,240

and trust you and real

1236

00:39:39,240 –> 00:39:39,800

the real world

1237

00:39:39,800 –> 00:39:40,680

the real world

1238

00:39:41,680 –> 00:39:44,480

and it's just this weird thing

1239

00:39:44,480 –> 00:39:46,560

that has overtaken most of our conversations

1240

00:39:46,560 –> 00:39:48,400

and our efforts of

1241

00:39:48,480 –> 00:39:51,080

we spend more time trying to you know

1242

00:39:51,080 –> 00:39:53,840

convert strangers on the internet to be our customers

1243

00:39:54,040 –> 00:39:57,240

than we do actually reaching real life humans

1244

00:39:57,400 –> 00:39:58,840

that are in my proximity

1245

00:39:59,120 –> 00:40:01,000

of building an offline brand

1246

00:40:01,160 –> 00:40:04,360

that would then accelerate my online opportunities

1247

00:40:04,360 –> 00:40:05,440

and i share that

1248

00:40:05,440 –> 00:40:07,240

you know the example that i shared with lewis

1249

00:40:07,240 –> 00:40:09,440

it's we were

1250

00:40:09,440 –> 00:40:12,600

we spent years doing stuff for free

1251

00:40:12,760 –> 00:40:14,480

you know building up our credibility

1252

00:40:14,480 –> 00:40:15,920

bank account with louis

1253

00:40:16,040 –> 00:40:17,600

and an offline fashion

1254

00:40:17,960 –> 00:40:21,520

years of trust and relationship and help and effort

1255

00:40:21,800 –> 00:40:25,240

way before anything online was a value to us

1256

00:40:25,240 –> 00:40:28,400

yeah and it is an equal equation here

1257

00:40:28,400 –> 00:40:30,880

of the things that you must do offline

1258

00:40:31,000 –> 00:40:34,000

that will help accelerate the things that happen online

1259

00:40:34,240 –> 00:40:36,840

i mean there are some

1260

00:40:37,720 –> 00:40:40,040

simple formulas that just people don't like

1261

00:40:40,040 –> 00:40:41,760

which it takes time

1262

00:40:43,240 –> 00:40:45,200

i like to hear that they want it right now

1263

00:40:45,440 –> 00:40:47,680

like well that's not really how it works

1264

00:40:48,080 –> 00:40:49,360

it does take time

1265

00:40:49,360 –> 00:40:50,600

any relationship

1266

00:40:51,240 –> 00:40:54,480

anything that takes trust takes time

1267

00:40:54,800 –> 00:40:58,200

and we believe and it was proven in the statistics

1268

00:40:58,200 –> 00:41:00,440

that there are three ways to build trust today

1269

00:41:01,080 –> 00:41:04,280

and it doesn't matter if it's digital or in person

1270

00:41:04,520 –> 00:41:06,120

but there are three ways to build trust

1271

00:41:06,120 –> 00:41:08,200

number one people have to see you

1272

00:41:08,600 –> 00:41:10,800

right so i would be thinking

1273

00:41:11,080 –> 00:41:14,160

in this world of online and offline

1274

00:41:14,400 –> 00:41:16,800

where are my people

1275

00:41:16,880 –> 00:41:18,360

who am i trying to reach

1276

00:41:18,360 –> 00:41:19,640

and where are they

1277

00:41:19,800 –> 00:41:21,560

and that is where most people

1278

00:41:21,960 –> 00:41:22,360

i would say

1279

00:41:22,360 –> 00:41:24,680

get distracted from the get go

1280

00:41:24,840 –> 00:41:27,440

as they start focusing on what should we be doing

1281

00:41:27,720 –> 00:41:29,440

where should we be posting

1282

00:41:29,600 –> 00:41:32,160

and those are the wrong questions to start with

1283

00:41:32,440 –> 00:41:34,840

the questions you have to start with is who

1284

00:41:35,520 –> 00:41:37,040

who am i trying to reach

1285

00:41:38,040 –> 00:41:39,280

who is my audience

1286

00:41:39,480 –> 00:41:40,800

who is my avatar

1287

00:41:41,360 –> 00:41:44,080

and you gotta get to know that person intimately

1288

00:41:44,760 –> 00:41:46,000

then you can ask

1289

00:41:46,000 –> 00:41:47,920

now that i know who you are

1290

00:41:48,280 –> 00:41:49,280

where are you

1291

00:41:50,000 –> 00:41:51,400

what do you need from me

1292

00:41:51,800 –> 00:41:53,320

how often do you need it

1293

00:41:53,920 –> 00:41:55,400

but most of them start with who

1294

00:41:55,440 –> 00:41:57,080

they start with where and what

1295

00:41:57,560 –> 00:41:58,960

and those are the wrong things

1296

00:41:59,080 –> 00:42:00,600

um you get distracted

1297

00:42:00,960 –> 00:42:02,520

you cannot be everywhere

1298

00:42:02,520 –> 00:42:04,400

and you cannot be all things to all people

1299

00:42:04,640 –> 00:42:08,080

and that is why most of us are not well known

1300

00:42:08,520 –> 00:42:11,560

as we're not doing anything exceptionally well

1301

00:42:11,640 –> 00:42:13,200

that would differentiate us

1302

00:42:13,600 –> 00:42:16,360

we are distracted when we need to be focused

1303

00:42:16,800 –> 00:42:18,640

well like and so the first is just

1304

00:42:18,640 –> 00:42:19,760

you gotta be seen

1305

00:42:20,080 –> 00:42:23,760

yeah can we drill down on um the uh

1306

00:42:24,240 –> 00:42:25,600

you guys would call it target market

1307

00:42:25,600 –> 00:42:27,520

avatar but it's a

1308

00:42:27,520 –> 00:42:28,600

that that who

1309

00:42:28,600 –> 00:42:30,960

who am i supposed to be doing this for

1310

00:42:30,960 –> 00:42:32,840

who's my message supposed to reach

1311

00:42:33,600 –> 00:42:35,520

often times in the church world

1312

00:42:36,200 –> 00:42:37,720

and i find this in business too

1313

00:42:37,720 –> 00:42:39,280

actually um

1314

00:42:39,880 –> 00:42:41,240

they wanna reach everybody

1315

00:42:41,840 –> 00:42:43,920

and we're supposed to reach everybody aren't we

1316

00:42:45,040 –> 00:42:46,440

why are we going one

1317

00:42:46,840 –> 00:42:47,760

right no no

1318

00:42:47,760 –> 00:42:49,120

we're not okay why

1319

00:42:49,200 –> 00:42:49,960

why is that

1320

00:42:49,960 –> 00:42:51,160

why is that the case

1321

00:42:51,480 –> 00:42:53,280

because the more people you try to reach

1322

00:42:53,280 –> 00:42:56,600

the more general and diluted your message becomes

1323

00:42:58,120 –> 00:42:59,080

it's just the truth

1324

00:42:59,080 –> 00:43:01,240

it's you know we always

1325

00:43:01,520 –> 00:43:04,400

i'll talk about this in a content creation aspect

1326

00:43:04,400 –> 00:43:05,880

and this could be writing a sermon

1327

00:43:05,920 –> 00:43:07,920

or posting a social media post

1328

00:43:07,920 –> 00:43:08,400

doesn't matter

1329

00:43:08,400 –> 00:43:12,280

same concept here is that when you write to people

1330

00:43:13,000 –> 00:43:14,440

it is broad in general

1331

00:43:15,240 –> 00:43:16,600

and you touch no one

1332

00:43:16,880 –> 00:43:19,840

but when you write to person and you go

1333

00:43:19,920 –> 00:43:21,680

this is who I'm writing to

1334

00:43:21,800 –> 00:43:23,320

it changes your language

1335

00:43:23,320 –> 00:43:24,520

it changes your focus

1336

00:43:24,520 –> 00:43:25,960

it changes your intent

1337

00:43:26,920 –> 00:43:27,760

and it's like

1338

00:43:28,120 –> 00:43:30,160

the more general that we try to be

1339

00:43:30,160 –> 00:43:30,920

it's like man

1340

00:43:30,920 –> 00:43:33,360

it's just vanilla right

1341

00:43:33,360 –> 00:43:34,800

and nobody likes vanilla

1342

00:43:34,840 –> 00:43:35,960

right we want

1343

00:43:35,960 –> 00:43:37,160

we want you know chocolate

1344

00:43:37,160 –> 00:43:38,120

cherry cocoa

1345

00:43:38,120 –> 00:43:38,960

right it's like

1346

00:43:38,960 –> 00:43:39,920

we want that

1347

00:43:40,320 –> 00:43:41,080

and i feel like

1348

00:43:41,080 –> 00:43:41,520

you know it's like

1349

00:43:41,520 –> 00:43:42,520

i know people

1350

00:43:43,000 –> 00:43:44,360

my vanilla latte

1351

00:43:44,440 –> 00:43:46,120

so you can't see it

1352

00:43:50,280 –> 00:43:51,080

okay

1353

00:43:53,080 –> 00:43:54,680

you know if you've ever been in that audience

1354

00:43:54,680 –> 00:43:55,920

where you're like oh my gosh

1355

00:43:55,920 –> 00:43:58,360

like yeah that's me

1356

00:43:58,680 –> 00:44:01,560

yes yeah we've all had that feeling

1357

00:44:01,560 –> 00:44:04,160

and that's because they were speaking to person

1358

00:44:04,880 –> 00:44:06,960

yeah in that audience

1359

00:44:06,960 –> 00:44:10,440

when it just felt very general and broad and bland

1360

00:44:10,840 –> 00:44:11,560

yeah and that's how

1361

00:44:11,560 –> 00:44:14,160

you know that was written for people not person

1362

00:44:14,960 –> 00:44:16,200

yeah no that's it

1363

00:44:16,240 –> 00:44:18,320

this is a vaden household

1364

00:44:18,320 –> 00:44:19,360

saying that

1365

00:44:19,360 –> 00:44:20,520

we say all the time in our house

1366

00:44:20,520 –> 00:44:23,200

the more specific the more terrific

1367

00:44:23,440 –> 00:44:24,600

right right

1368

00:44:24,600 –> 00:44:26,520

the more specific the more terrific

1369

00:44:27,760 –> 00:44:29,080

yeah no that's so good

1370

00:44:29,080 –> 00:44:33,120

i you know when i was preaching i would always get

1371

00:44:33,600 –> 00:44:35,400

this was really fun because you

1372

00:44:35,400 –> 00:44:36,280

you and i are millennials

1373

00:44:36,280 –> 00:44:37,240

I'm pretty sure we're like

1374

00:44:37,240 –> 00:44:40,360

pretty close to the same age but

1375

00:44:42,080 –> 00:44:43,080

generations

1376

00:44:43,080 –> 00:44:45,720

have been bifurcated because of digital technology

1377

00:44:46,120 –> 00:44:48,200

and so the way millennials and gen z

1378

00:44:48,200 –> 00:44:49,400

gen z more alpha

1379

00:44:49,400 –> 00:44:51,080

same thing even more

1380

00:44:51,600 –> 00:44:54,080

their logic and the way they reason with the world

1381

00:44:54,080 –> 00:44:57,040

is very different than gen x in before

1382

00:44:57,440 –> 00:45:00,800

and what i found when i was younger preaching

1383

00:45:00,800 –> 00:45:03,200

i could preach in a very logical format

1384

00:45:03,200 –> 00:45:04,480

three points in a poem

1385

00:45:04,760 –> 00:45:07,120

all the older people would love it

1386

00:45:07,640 –> 00:45:09,360

and i would lose the younger people

1387

00:45:09,800 –> 00:45:12,160

and then i could preach the next sunday

1388

00:45:12,160 –> 00:45:13,800

and i started doing this on purpose

1389

00:45:13,800 –> 00:45:14,360

just to watch

1390

00:45:14,360 –> 00:45:15,360

to see if it work

1391

00:45:15,360 –> 00:45:17,760

i'd be more story form i would

1392

00:45:18,320 –> 00:45:19,400

i'd be flowing

1393

00:45:19,400 –> 00:45:21,160

and all the younger people would love it

1394

00:45:22,000 –> 00:45:23,280

and all the older people like

1395

00:45:23,280 –> 00:45:24,080

you just lost me

1396

00:45:24,080 –> 00:45:25,120

you were like not

1397

00:45:25,440 –> 00:45:26,520

and so i realized

1398

00:45:26,520 –> 00:45:28,520

i was never going to make anybody happy

1399

00:45:28,520 –> 00:45:29,920

a hundred percent of the time

1400

00:45:30,320 –> 00:45:33,920

um so who did i actually want to teach to

1401

00:45:34,240 –> 00:45:35,160

and that's the whole thing

1402

00:45:35,160 –> 00:45:36,960

you're not supposed to make everyone happy

1403

00:45:36,960 –> 00:45:38,720

it's true i am for somebody

1404

00:45:38,720 –> 00:45:41,280

i am an acquired taste for a lot of people

1405

00:45:41,520 –> 00:45:44,200

I'm gonna take a preferred taste for some

1406

00:45:44,280 –> 00:45:45,600

yeah yeah it's

1407

00:45:45,600 –> 00:45:46,800

you know it's like

1408

00:45:47,400 –> 00:45:49,600

here's the thing that i was like um

1409

00:45:49,640 –> 00:45:51,520

i'll put this in you know

1410

00:45:51,520 –> 00:45:52,720

church context for a second

1411

00:45:52,720 –> 00:45:53,480

cause like my

1412

00:45:53,480 –> 00:45:55,040

we're really into the chosen

1413

00:45:55,320 –> 00:45:56,960

like just man this

1414

00:45:57,080 –> 00:45:58,000

this show is just like

1415

00:45:58,000 –> 00:45:59,800

we love them so much

1416

00:45:59,800 –> 00:46:02,480

first christian entertainment that i actually

1417

00:46:02,480 –> 00:46:07,560

oh good they are doing such a phenomenal job it's so

1418

00:46:08,160 –> 00:46:09,960

and what i love about it most

1419

00:46:10,320 –> 00:46:12,880

is that every one of the disciples

1420

00:46:13,160 –> 00:46:15,280

are just positioning their own uniqueness

1421

00:46:16,200 –> 00:46:18,560

right and each of them were uniquely designed

1422

00:46:18,560 –> 00:46:20,480

to reach a certain type of person

1423

00:46:20,840 –> 00:46:23,000

because god created them unique

1424

00:46:23,880 –> 00:46:24,640

and it's like

1425

00:46:24,640 –> 00:46:25,800

we're all like the thing

1426

00:46:25,800 –> 00:46:27,840

that's so amazing about being human

1427

00:46:28,640 –> 00:46:31,640

is that no one else on planet earth has my dna

1428

00:46:32,120 –> 00:46:33,400

it's mine and mine alone

1429

00:46:33,400 –> 00:46:35,400

there will never be another dna

1430

00:46:35,400 –> 00:46:36,760

that is me that what

1431

00:46:36,760 –> 00:46:39,440

that's what makes me undeniably uncopyable

1432

00:46:39,520 –> 00:46:42,080

which means i have the unique ability

1433

00:46:42,080 –> 00:46:45,120

to attract and appeal to a certain type of person

1434

00:46:45,480 –> 00:46:48,240

i am simultaneously probably repel some others

1435

00:46:48,760 –> 00:46:49,560

that's okay

1436

00:46:50,080 –> 00:46:54,160

i've got to be for the people who are for me

1437

00:46:54,240 –> 00:46:55,560

not trying to change

1438

00:46:55,560 –> 00:46:58,840

to mediate the ones who are against me

1439

00:46:59,200 –> 00:47:00,560

and that doesn't mean i have to be

1440

00:47:00,560 –> 00:47:03,520

intentionally polarizing or combated

1441

00:47:03,520 –> 00:47:04,520

it's the opposite

1442

00:47:04,720 –> 00:47:08,240

i just have to lean into the way that i was made

1443

00:47:08,240 –> 00:47:11,400

to uniquely reach a group of people that i can speak to

1444

00:47:11,440 –> 00:47:13,240

because of my unique circumstance

1445

00:47:13,360 –> 00:47:14,360

my experiences

1446

00:47:14,680 –> 00:47:17,680

my views my personality right

1447

00:47:18,160 –> 00:47:20,120

and I'm going to appeal to a certain group of people

1448

00:47:20,120 –> 00:47:20,920

and my goodness

1449

00:47:20,920 –> 00:47:22,600

if i can just lean in there

1450

00:47:22,760 –> 00:47:25,520

I'm going to create incredible community

1451

00:47:25,880 –> 00:47:28,760

I'm going to reach people that have never

1452

00:47:29,040 –> 00:47:30,640

been reached this way before

1453

00:47:30,680 –> 00:47:32,000

but if i pull back and go

1454

00:47:32,000 –> 00:47:33,080

whoa whoa whoa

1455

00:47:33,400 –> 00:47:36,040

i gotta make sure i appeal to everybody

1456

00:47:36,160 –> 00:47:37,640

I'm gonna lose them

1457

00:47:37,720 –> 00:47:40,400

yeah I'm gonna lose them and that's

1458

00:47:40,400 –> 00:47:41,640

that's unfortunate

1459

00:47:41,640 –> 00:47:44,040

in business and not

1460

00:47:45,400 –> 00:47:50,040

yeah so how would we go ahead and create a

1461

00:47:50,160 –> 00:47:52,600

i guess if you're building today from the ground up

1462

00:47:52,600 –> 00:47:54,480

whether it be a church or a business

1463

00:47:55,400 –> 00:47:57,240

what would be the fundamentals that we need

1464

00:47:57,240 –> 00:47:57,880

to get right

1465

00:47:57,880 –> 00:47:58,960

right off the bat

1466

00:47:58,960 –> 00:48:00,000

so i know we talk

1467

00:48:00,000 –> 00:48:01,720

start talking about who's your who

1468

00:48:02,040 –> 00:48:04,760

but i guess what would be the steps you would take

1469

00:48:04,840 –> 00:48:06,080

if you were talking to somebody

1470

00:48:06,080 –> 00:48:07,040

go hey do this

1471

00:48:07,040 –> 00:48:07,720

then do this

1472

00:48:07,720 –> 00:48:08,600

then do this

1473

00:48:09,000 –> 00:48:10,520

yeah so i will tell you this

1474

00:48:10,520 –> 00:48:11,360

and then I'm gonna circle back

1475

00:48:11,360 –> 00:48:13,480

cause i only gave everyone the first step

1476

00:48:13,600 –> 00:48:16,120

of building trust so my bad

1477

00:48:16,120 –> 00:48:16,720

there you go

1478

00:48:16,720 –> 00:48:17,440

you got it i got it

1479

00:48:17,440 –> 00:48:18,120

you know what's up here

1480

00:48:18,120 –> 00:48:19,280

I'm gonna come back i promise

1481

00:48:19,280 –> 00:48:19,960

so the first thing is

1482

00:48:19,960 –> 00:48:21,320

people gotta see you right

1483

00:48:22,400 –> 00:48:23,480

here's what i would say is like

1484

00:48:23,480 –> 00:48:26,360

you start with the four fundamental questions

1485

00:48:26,880 –> 00:48:29,400

that builds a foundational personal brand

1486

00:48:29,400 –> 00:48:30,160

right this is

1487

00:48:30,160 –> 00:48:31,120

and if again

1488

00:48:31,200 –> 00:48:34,920

change your thinking of a personal brand to reputation

1489

00:48:35,960 –> 00:48:38,040

personal branding is just new terminology

1490

00:48:38,040 –> 00:48:39,720

for something that's been around

1491

00:48:39,760 –> 00:48:41,080

since the beginning of time

1492

00:48:41,240 –> 00:48:42,280

and that we all have

1493

00:48:42,280 –> 00:48:43,560

we already possess it

1494

00:48:43,600 –> 00:48:44,400

you already have one

1495

00:48:44,400 –> 00:48:47,200

so just connect those things in your mind around

1496

00:48:47,240 –> 00:48:49,240

personal branding is just the

1497

00:48:50,320 –> 00:48:52,640

formalization of this reputation

1498

00:48:52,640 –> 00:48:53,640

with intentional effort

1499

00:48:53,640 –> 00:48:55,240

and i think that just defining that

1500

00:48:55,240 –> 00:48:56,400

is a really important thing

1501

00:48:56,400 –> 00:48:58,760

for a lot of people to wrap their heads around

1502

00:48:59,240 –> 00:49:01,120

and in order to build that foundation

1503

00:49:01,480 –> 00:49:03,800

you've got to answer four questions

1504

00:49:04,440 –> 00:49:05,840

and they are simple

1505

00:49:06,400 –> 00:49:08,160

but definitely not easy

1506

00:49:08,320 –> 00:49:09,280

and i would not expect

1507

00:49:09,280 –> 00:49:10,920

anyone to just know these answers

1508

00:49:10,920 –> 00:49:11,760

because if you do

1509

00:49:11,760 –> 00:49:13,040

then they're probably wrong

1510

00:49:13,520 –> 00:49:16,120

because they're not things that you can just rattle off

1511

00:49:16,120 –> 00:49:17,480

these take deep thought

1512

00:49:17,880 –> 00:49:19,120

so here's the first one

1513

00:49:19,320 –> 00:49:20,320

what problem

1514

00:49:21,080 –> 00:49:22,200

do you solve

1515

00:49:23,000 –> 00:49:23,960

and one word

1516

00:49:24,720 –> 00:49:27,240

what problem do you solve

1517

00:49:27,240 –> 00:49:29,240

and i'll give you an example of this in a second

1518

00:49:29,360 –> 00:49:31,120

but what problem do you solve

1519

00:49:31,360 –> 00:49:33,960

like that you're uniquely positioned to solve

1520

00:49:34,040 –> 00:49:34,680

so that's the first

1521

00:49:34,680 –> 00:49:37,600

second is who do you solve it for

1522

00:49:37,760 –> 00:49:40,720

like what group of people are you uniquely called

1523

00:49:41,240 –> 00:49:43,320

to serve to solve this problem

1524

00:49:43,480 –> 00:49:44,560

number three

1525

00:49:44,960 –> 00:49:47,560

how do you uniquely solve it

1526

00:49:48,280 –> 00:49:49,160

and then four

1527

00:49:49,360 –> 00:49:51,640

how do you make money solving it

1528

00:49:52,120 –> 00:49:54,360

and money comes in a variety of fashions

1529

00:49:54,960 –> 00:49:56,200

it can be charitable

1530

00:49:56,200 –> 00:49:57,840

donations tithing

1531

00:49:57,920 –> 00:49:58,960

product services

1532

00:49:58,960 –> 00:50:00,000

subscriptions

1533

00:50:00,400 –> 00:50:01,240

list goes on and on

1534

00:50:01,240 –> 00:50:02,240

speaking books

1535

00:50:02,880 –> 00:50:04,440

there's lots of different ways

1536

00:50:04,960 –> 00:50:07,400

but when you think about this problem um

1537

00:50:07,440 –> 00:50:09,960

here's where most people get caught up as they go

1538

00:50:10,240 –> 00:50:12,480

oh i solve lots of problems

1539

00:50:13,560 –> 00:50:14,520

no you don't

1540

00:50:14,640 –> 00:50:16,760

you can solve lots of problems

1541

00:50:16,840 –> 00:50:18,120

but just because you can

1542

00:50:18,120 –> 00:50:19,560

doesn't mean you should

1543

00:50:19,840 –> 00:50:23,880

yes which one are you called to solve right

1544

00:50:24,120 –> 00:50:26,760

and so the problem that we saw

1545

00:50:26,760 –> 00:50:27,680

that brand builders group

1546

00:50:27,680 –> 00:50:28,560

as a company

1547

00:50:28,640 –> 00:50:29,800

is distraction

1548

00:50:29,880 –> 00:50:31,920

yeah right it's like

1549

00:50:32,320 –> 00:50:34,040

people think that

1550

00:50:34,120 –> 00:50:35,440

you know what we're really doing

1551

00:50:35,440 –> 00:50:36,840

is helping you build your personal brand

1552

00:50:36,840 –> 00:50:38,480

and so that's the end result

1553

00:50:39,080 –> 00:50:40,240

but a lot of what we do is

1554

00:50:40,240 –> 00:50:41,200

we help you do

1555

00:50:41,280 –> 00:50:42,320

the right thing

1556

00:50:42,480 –> 00:50:43,640

and the right order

1557

00:50:44,040 –> 00:50:45,200

at the right time

1558

00:50:45,360 –> 00:50:46,840

there's a sequence of events

1559

00:50:46,840 –> 00:50:49,080

and our hardest job is

1560

00:50:49,800 –> 00:50:51,640

keeping people in between the guardrails

1561

00:50:52,120 –> 00:50:53,320

arrowing them

1562

00:50:53,320 –> 00:50:55,400

yeah because this is a consistent effort

1563

00:50:55,400 –> 00:50:57,120

i find myself going back to

1564

00:50:57,120 –> 00:50:58,040

what is it what is it

1565

00:50:58,040 –> 00:50:58,880

what is it what is it

1566

00:50:58,880 –> 00:51:01,320

and so i think I'm more clear ever today

1567

00:51:01,320 –> 00:51:02,360

it's disruption

1568

00:51:02,680 –> 00:51:04,000

yes disruption

1569

00:51:04,000 –> 00:51:05,000

as a good thing

1570

00:51:05,000 –> 00:51:07,000

and it's only a good thing

1571

00:51:07,200 –> 00:51:09,400

if you're the one doing the disrupting

1572

00:51:09,880 –> 00:51:11,080

it's quite disruptive

1573

00:51:11,480 –> 00:51:12,560

yes exactly

1574

00:51:12,560 –> 00:51:13,720

you can be disruptive

1575

00:51:13,720 –> 00:51:14,960

or you can be disrupted

1576

00:51:15,040 –> 00:51:16,800

and nobody will be disrupted

1577

00:51:17,000 –> 00:51:17,920

so yeah that

1578

00:51:17,960 –> 00:51:19,120

that's my problem

1579

00:51:19,120 –> 00:51:20,800

that i saw yeah

1580

00:51:20,880 –> 00:51:22,480

that takes thought

1581

00:51:22,480 –> 00:51:24,080

and effort and conversation

1582

00:51:24,440 –> 00:51:25,480

but it's got to be one word

1583

00:51:25,480 –> 00:51:26,800

and it has to be a problem

1584

00:51:27,000 –> 00:51:28,200

that most people come and tell us

1585

00:51:28,200 –> 00:51:28,680

what i know

1586

00:51:28,680 –> 00:51:29,880

exactly what i solve

1587

00:51:30,000 –> 00:51:32,000

great tell me confidence

1588

00:51:34,680 –> 00:51:35,480

not a problem

1589

00:51:35,480 –> 00:51:37,080

oh getting rid of it yeah

1590

00:51:37,240 –> 00:51:38,080

not a problem

1591

00:51:38,400 –> 00:51:40,240

and people get confused with this all the time

1592

00:51:40,240 –> 00:51:42,000

they tie the solution

1593

00:51:42,000 –> 00:51:44,560

the benefit of what they uniquely do to the problem

1594

00:51:45,120 –> 00:51:46,080

it's the inverse

1595

00:51:46,200 –> 00:51:47,680

so if you're having a hard time with the problem

1596

00:51:47,680 –> 00:51:48,160

but you're like man

1597

00:51:48,160 –> 00:51:50,880

this is what we want to do in our church right

1598

00:51:51,080 –> 00:51:53,440

this is the benefit of what we want to provide here

1599

00:51:53,440 –> 00:51:54,880

take the inverse and go

1600

00:51:55,040 –> 00:51:56,760

then the people we're trying to call here

1601

00:51:56,760 –> 00:51:59,040

the people we're trying to serve here have this problem

1602

00:51:59,760 –> 00:52:02,320

right i mean it's like you gotta take that um

1603

00:52:02,320 –> 00:52:05,240

but before it's like i would say not before or after

1604

00:52:05,240 –> 00:52:06,160

but simultaneously

1605

00:52:06,160 –> 00:52:08,000

you just gotta be really clear it's like

1606

00:52:08,160 –> 00:52:11,560

who are we trying to curate in this unique community

1607

00:52:11,600 –> 00:52:13,760

cause every church just like every business

1608

00:52:14,400 –> 00:52:16,440

has a unique personality

1609

00:52:17,200 –> 00:52:19,640

and they're built to serve a unique clientele

1610

00:52:19,640 –> 00:52:20,840

and a unique community

1611

00:52:21,480 –> 00:52:23,600

and the more you can get clear on that

1612

00:52:23,600 –> 00:52:25,520

the tighter that community is going to be

1613

00:52:25,600 –> 00:52:26,840

because they're like minded

1614

00:52:27,640 –> 00:52:28,760

and it's gonna just

1615

00:52:29,080 –> 00:52:30,280

they're gonna be more loyal

1616

00:52:30,400 –> 00:52:31,600

they're gonna do more

1617

00:52:31,600 –> 00:52:34,200

they're gonna have more success

1618

00:52:34,600 –> 00:52:35,880

it's no different than a business

1619

00:52:36,600 –> 00:52:39,000

it is but it's when we're surface level

1620

00:52:39,000 –> 00:52:40,320

and people are like wow

1621

00:52:40,320 –> 00:52:41,800

a little bit of this and a little bit of this

1622

00:52:41,800 –> 00:52:43,720

it's like just like with friendships

1623

00:52:43,720 –> 00:52:45,760

you gotta have something in common here

1624

00:52:46,240 –> 00:52:48,240

and it's my job as a business owner

1625

00:52:48,520 –> 00:52:50,760

right just like it would be a lead pastors job to go

1626

00:52:50,760 –> 00:52:53,080

this is the community we're curating here

1627

00:52:53,280 –> 00:52:54,960

because i know that if we can do that

1628

00:52:55,080 –> 00:52:56,880

we're going to grow and we're gonna expand

1629

00:52:56,880 –> 00:52:58,520

and we're gonna do good things here

1630

00:52:59,320 –> 00:53:03,640

and that's a lot of that who part and the problem part

1631

00:53:03,960 –> 00:53:06,360

but those are deep rooted components

1632

00:53:06,360 –> 00:53:09,360

of setting up that foundational personal brand

1633

00:53:09,360 –> 00:53:09,960

and i would say

1634

00:53:09,960 –> 00:53:14,400

to put it in what i say everyday terms um that's

1635

00:53:14,400 –> 00:53:16,320

this is language we use at brain builders group

1636

00:53:16,320 –> 00:53:17,480

and i like our strategy

1637

00:53:17,480 –> 00:53:20,520

but in everyday terms would be answering questions like

1638

00:53:20,920 –> 00:53:24,320

what do you want to be known for yeah

1639

00:53:24,400 –> 00:53:27,120

like back to when people think of you

1640

00:53:28,040 –> 00:53:29,800

what do you want them to think of

1641

00:53:30,480 –> 00:53:31,920

right when you leave the room

1642

00:53:32,360 –> 00:53:34,080

what do you want them to say about you

1643

00:53:34,400 –> 00:53:35,760

like when you die

1644

00:53:36,040 –> 00:53:37,040

at your funeral

1645

00:53:37,920 –> 00:53:39,680

what do you want people to say in your eulogy

1646

00:53:40,040 –> 00:53:43,120

like when your kids describe you to their friends

1647

00:53:43,120 –> 00:53:44,080

what do you want them to say

1648

00:53:44,080 –> 00:53:45,960

when your spouse talks about you

1649

00:53:46,000 –> 00:53:47,360

what do you want them to say

1650

00:53:47,640 –> 00:53:51,480

and when you hear them talk you go huh

1651

00:53:52,640 –> 00:53:54,360

i actually don't want to be known for that

1652

00:53:54,920 –> 00:53:56,320

that's so interesting

1653

00:53:56,360 –> 00:53:57,000

like you know

1654

00:53:57,000 –> 00:53:58,120

i've been with my husband

1655

00:53:58,120 –> 00:53:59,360

we've been together for

1656

00:54:00,640 –> 00:54:01,720

sixteen years

1657

00:54:02,520 –> 00:54:04,600

coming up in march but married for twelve

1658

00:54:05,440 –> 00:54:07,360

and we work together we live together

1659

00:54:07,360 –> 00:54:08,680

we spent a lot of time together

1660

00:54:08,760 –> 00:54:10,080

and here recently

1661

00:54:10,320 –> 00:54:13,200

he was introducing me to a group of people

1662

00:54:13,640 –> 00:54:15,400

and this is like less than a year ago

1663

00:54:15,400 –> 00:54:17,320

and this is how he introduced me

1664

00:54:17,440 –> 00:54:20,920

she is the best salesperson i have ever met

1665

00:54:20,920 –> 00:54:23,840

and he went on and on and on about me as a salesperson

1666

00:54:23,840 –> 00:54:25,120

and i thought to myself

1667

00:54:26,600 –> 00:54:27,880

why I'm good at that

1668

00:54:28,760 –> 00:54:30,080

what an odd thing

1669

00:54:30,080 –> 00:54:32,400

that that's what he associates me with

1670

00:54:33,440 –> 00:54:36,440

and i i will i talk to him after i said hey babe

1671

00:54:37,360 –> 00:54:39,120

why did you introduce me that way

1672

00:54:39,360 –> 00:54:40,440

and he goes what do you mean

1673

00:54:40,440 –> 00:54:42,280

i said like you were like you know

1674

00:54:42,280 –> 00:54:43,280

fortune one sales

1675

00:54:43,280 –> 00:54:44,920

fortune one hundred sales consultant

1676

00:54:45,200 –> 00:54:47,160

best salesperson ever know out produced

1677

00:54:47,160 –> 00:54:48,120

blah blah blah blah

1678

00:54:48,120 –> 00:54:49,160

and he was like

1679

00:54:50,080 –> 00:54:50,520

i don't know

1680

00:54:50,520 –> 00:54:52,080

it's just what i think about when i think of you

1681

00:54:52,080 –> 00:54:54,320

and i was like dang it

1682

00:54:54,720 –> 00:54:56,880

i have so much work to do with you

1683

00:54:57,000 –> 00:54:58,080

because you know

1684

00:54:58,080 –> 00:55:00,040

that's how he associates me

1685

00:55:00,440 –> 00:55:03,000

that is not what i want to be known for

1686

00:55:03,160 –> 00:55:05,280

now many people who know me today

1687

00:55:05,280 –> 00:55:06,440

who don't know me in the past

1688

00:55:06,440 –> 00:55:08,160

would not associate that with me

1689

00:55:08,240 –> 00:55:10,080

but i thought that was really fascinating

1690

00:55:10,080 –> 00:55:12,240

that the person who knows me the most

1691

00:55:13,360 –> 00:55:17,680

still associates my past with who i am

1692

00:55:18,240 –> 00:55:19,560

and that just showed me is like

1693

00:55:19,560 –> 00:55:20,960

I'm not clear enough

1694

00:55:20,960 –> 00:55:23,120

to the people i spend the most time with

1695

00:55:23,200 –> 00:55:25,200

with how i wanna be known

1696

00:55:25,880 –> 00:55:27,880

i guess not his job to figure that on its own

1697

00:55:27,920 –> 00:55:28,960

it's my job

1698

00:55:29,400 –> 00:55:30,040

and you know

1699

00:55:30,040 –> 00:55:32,640

i said i had a really intentional conversation around

1700

00:55:32,640 –> 00:55:35,120

oh well maybe i should talk to you more about what i

1701

00:55:35,120 –> 00:55:37,440

actually you talk about online

1702

00:55:37,440 –> 00:55:39,280

and what i do in my keynotes

1703

00:55:39,280 –> 00:55:42,680

and you think that this just absorbs through osmosis

1704

00:55:42,840 –> 00:55:43,880

no it doesn't

1705

00:55:43,920 –> 00:55:46,480

it has to have intentionality to it

1706

00:55:46,480 –> 00:55:47,920

it deserves a plan

1707

00:55:48,040 –> 00:55:49,320

it needs strategy

1708

00:55:49,600 –> 00:55:51,080

it needs consistency

1709

00:55:51,520 –> 00:55:52,600

and that was a really aha

1710

00:55:52,600 –> 00:55:53,360

moment for me

1711

00:55:53,360 –> 00:55:54,280

where again

1712

00:55:54,440 –> 00:55:55,600

i spent all this time

1713

00:55:55,600 –> 00:55:58,200

curating all this content for this online community

1714

00:55:58,560 –> 00:56:00,320

and i hadn't even taken the time

1715

00:56:00,320 –> 00:56:01,800

to do it with my own husband

1716

00:56:01,880 –> 00:56:04,200

oh there you go yep

1717

00:56:04,480 –> 00:56:06,560

yeah but that happens to us all day

1718

00:56:06,560 –> 00:56:07,840

every day yes

1719

00:56:07,840 –> 00:56:08,720

yeah it does

1720

00:56:08,960 –> 00:56:12,240

but it takes a lot of intention and discipline

1721

00:56:12,560 –> 00:56:15,680

and consistency to flip that switch

1722

00:56:16,160 –> 00:56:17,800

to really curate that

1723

00:56:17,800 –> 00:56:19,960

but but that's

1724

00:56:19,960 –> 00:56:20,600

you know that would

1725

00:56:20,600 –> 00:56:21,760

that would be kind of the steps

1726

00:56:21,760 –> 00:56:23,000

but right back to this formula

1727

00:56:23,000 –> 00:56:23,720

before i forget

1728

00:56:23,720 –> 00:56:25,160

this time yes yes

1729

00:56:25,440 –> 00:56:26,000

i've got it

1730

00:56:26,000 –> 00:56:27,760

and i've got one more question to ask you

1731

00:56:27,760 –> 00:56:28,720

because you started going

1732

00:56:28,720 –> 00:56:29,960

I'm like i gotta hit that

1733

00:56:29,960 –> 00:56:30,760

i gotta hit that

1734

00:56:30,760 –> 00:56:33,120

so go back yeah

1735

00:56:33,120 –> 00:56:35,000

so three steps to building trust

1736

00:56:35,000 –> 00:56:36,480

one people gotta see you right

1737

00:56:36,480 –> 00:56:38,560

so you gotta decide where your audience is

1738

00:56:38,560 –> 00:56:39,680

and you gotta show up there

1739

00:56:39,680 –> 00:56:41,640

online and offline right

1740

00:56:41,640 –> 00:56:42,560

not all the places

1741

00:56:42,560 –> 00:56:43,240

select places

1742

00:56:43,240 –> 00:56:44,520

on where your audience is

1743

00:56:44,600 –> 00:56:45,160

second thing is

1744

00:56:45,160 –> 00:56:46,600

people have to get to know you

1745

00:56:47,160 –> 00:56:49,640

there is an expectation today that

1746

00:56:49,640 –> 00:56:51,560

i need to know you

1747

00:56:52,240 –> 00:56:53,400

not just what you do

1748

00:56:54,240 –> 00:56:58,400

people need that humanizing element of

1749

00:56:58,400 –> 00:57:00,440

you're not just this person on stage

1750

00:57:00,960 –> 00:57:03,200

you're not just this person in leadership

1751

00:57:03,200 –> 00:57:04,960

you're not whatever

1752

00:57:04,960 –> 00:57:05,920

you're also

1753

00:57:06,480 –> 00:57:07,560

someone who

1754

00:57:08,760 –> 00:57:09,840

likes hot dogs

1755

00:57:10,600 –> 00:57:11,840

has four kids

1756

00:57:12,840 –> 00:57:15,000

does weird you know triathlons

1757

00:57:15,000 –> 00:57:15,720

they're weird to me

1758

00:57:15,720 –> 00:57:17,080

it seems extreme right

1759

00:57:17,080 –> 00:57:19,360

it's like they have to know some of the who

1760

00:57:19,920 –> 00:57:22,520

of who you are so that there is like oh man

1761

00:57:22,520 –> 00:57:24,360

like i like that too

1762

00:57:24,720 –> 00:57:25,800

right oh man i

1763

00:57:25,800 –> 00:57:27,800

i do that or i totally get that

1764

00:57:27,800 –> 00:57:29,560

or i just had that experience

1765

00:57:29,880 –> 00:57:31,640

that is a part of the human connection

1766

00:57:32,320 –> 00:57:34,160

right and if all we're doing is just

1767

00:57:34,440 –> 00:57:36,320

and again I'm saying this uniquely to this crowd

1768

00:57:36,320 –> 00:57:36,880

is all you're doing

1769

00:57:36,880 –> 00:57:39,000

going around just talking about prayers and scriptures

1770

00:57:39,000 –> 00:57:40,360

which i know that's not what everyone is doing

1771

00:57:40,360 –> 00:57:42,680

it's like you're missing some of the humanity

1772

00:57:43,240 –> 00:57:44,440

yeah right and it's like

1773

00:57:44,440 –> 00:57:47,760

people need to know who you are as much as what you do

1774

00:57:47,760 –> 00:57:49,000

right so there's the c

1775

00:57:49,240 –> 00:57:49,600

there's the

1776

00:57:49,600 –> 00:57:50,680

people gotta get to know you

1777

00:57:50,680 –> 00:57:53,120

and not the pretend professional you

1778

00:57:53,120 –> 00:57:54,560

the real you

1779

00:57:54,680 –> 00:57:56,400

who has great days bad days

1780

00:57:57,280 –> 00:57:59,280

says bad words when you're not supposed to

1781

00:57:59,280 –> 00:58:01,240

and you know all the things right

1782

00:58:01,240 –> 00:58:02,840

that's all bad words

1783

00:58:02,840 –> 00:58:05,520

in our house we call them adult words

1784

00:58:07,720 –> 00:58:08,760

you don't learn

1785

00:58:09,560 –> 00:58:11,000

yes but it's like

1786

00:58:11,000 –> 00:58:11,960

you know it's like

1787

00:58:12,640 –> 00:58:15,560

we gotta allow the humanity to come out and what we do

1788

00:58:16,040 –> 00:58:17,320

and then the third thing is

1789

00:58:17,320 –> 00:58:19,440

people have to be able to learn from you

1790

00:58:19,720 –> 00:58:22,880

yeah right and that's a unique thing where

1791

00:58:23,280 –> 00:58:25,800

you take thoughts and turn it into thought leadership

1792

00:58:26,160 –> 00:58:29,800

and you're providing value at a deeper level of

1793

00:58:29,800 –> 00:58:32,640

yes people see you and they're seeing you consistently

1794

00:58:32,640 –> 00:58:34,960

and there's that trust that naturally happens

1795

00:58:35,480 –> 00:58:38,000

the amount of time that you see someone consistently

1796

00:58:38,000 –> 00:58:39,560

inherently builds trust

1797

00:58:39,800 –> 00:58:41,400

even if you don't know that person

1798

00:58:41,480 –> 00:58:44,360

like i use this very everyday example

1799

00:58:45,160 –> 00:58:47,280

it's crazy how like this just happens

1800

00:58:47,520 –> 00:58:51,440

so i go to the same coffee shop all the time

1801

00:58:51,760 –> 00:58:53,680

um that's just where i go

1802

00:58:53,840 –> 00:58:55,760

portland brew twelve south nashville tennessee

1803

00:58:55,800 –> 00:58:57,640

best coffee in town in my opinion

1804

00:58:57,880 –> 00:58:59,280

I'm not going anywhere else

1805

00:58:59,480 –> 00:59:00,840

i like elixir

1806

00:59:00,960 –> 00:59:01,840

i like elixir

1807

00:59:01,840 –> 00:59:03,240

i can't wait to be there in two days

1808

00:59:03,240 –> 00:59:05,240

oh no i haven't tried

1809

00:59:05,760 –> 00:59:06,600

i haven't tried

1810

00:59:06,600 –> 00:59:07,520

tried yours yet

1811

00:59:07,520 –> 00:59:08,760

so but okay

1812

00:59:11,440 –> 00:59:12,480

but here's the thing

1813

00:59:12,600 –> 00:59:16,360

i see my same barista all the time

1814

00:59:16,360 –> 00:59:17,360

they know my name

1815

00:59:17,360 –> 00:59:18,520

they know my order

1816

00:59:18,680 –> 00:59:20,680

i go in the other day she's not there

1817

00:59:20,680 –> 00:59:23,400

i immediately go crap they're gonna get my order wrong

1818

00:59:23,400 –> 00:59:24,480

they don't know how much i did

1819

00:59:24,480 –> 00:59:25,560

you know all the things

1820

00:59:25,960 –> 00:59:27,760

i do not know my barista's name

1821

00:59:28,320 –> 00:59:29,880

i do not know anything about her

1822

00:59:30,760 –> 00:59:34,520

but the fact that she wasn't there I'm like crap right

1823

00:59:34,520 –> 00:59:36,840

there is an inherent amount of trust with some

1824

00:59:36,840 –> 00:59:38,480

i don't even know their name

1825

00:59:38,760 –> 00:59:40,520

i know nothing about them

1826

00:59:40,560 –> 00:59:42,840

but because i see her every single time

1827

00:59:42,840 –> 00:59:45,040

and she takes my order every single time

1828

00:59:45,240 –> 00:59:48,680

there's this inherent amount of trust that's just there

1829

00:59:48,680 –> 00:59:51,160

because of the frequency and consistency

1830

00:59:51,440 –> 00:59:52,880

of our engagement

1831

00:59:53,000 –> 00:59:54,920

just let that sink in

1832

00:59:56,040 –> 00:59:58,240

i don't have to even know anything about her to go

1833

00:59:58,240 –> 01:00:00,640

i trust her more than stranger

1834

01:00:01,160 –> 01:00:02,800

yeah it's weird right

1835

01:00:02,800 –> 01:00:03,640

but it's true

1836

01:00:04,040 –> 01:00:07,320

but then it naturally goes different to now

1837

01:00:07,320 –> 01:00:09,000

I'm getting to know things about you

1838

01:00:09,280 –> 01:00:09,960

you're married

1839

01:00:09,960 –> 01:00:11,120

this is your husband's name

1840

01:00:11,120 –> 01:00:12,240

this is how many kids you have

1841

01:00:12,280 –> 01:00:13,040

this is where you're from

1842

01:00:13,080 –> 01:00:14,160

this is how long you lived here

1843

01:00:14,160 –> 01:00:16,960

now there's even a higher level of trust

1844

01:00:17,080 –> 01:00:20,400

right but the moment i start learning from you

1845

01:00:21,320 –> 01:00:24,000

it just ten x's as

1846

01:00:24,000 –> 01:00:24,800

because now I'm going mad

1847

01:00:24,800 –> 01:00:26,960

now i seek your wisdom

1848

01:00:26,960 –> 01:00:28,160

i seek your counsel

1849

01:00:28,160 –> 01:00:29,760

i seek your teachings

1850

01:00:30,240 –> 01:00:33,000

now I'm learning from you and it's helping me

1851

01:00:33,560 –> 01:00:36,040

and there's just this deepened level of trust

1852

01:00:36,040 –> 01:00:39,240

and so what we say is that personal branding

1853

01:00:39,560 –> 01:00:42,800

is the ultimate trust accelerator

1854

01:00:43,960 –> 01:00:45,240

and it's you gotta be

1855

01:00:45,240 –> 01:00:47,800

you have to be able to let people see you

1856

01:00:47,840 –> 01:00:48,960

get to know you

1857

01:00:49,000 –> 01:00:50,800

and then help them learn from you

1858

01:00:50,840 –> 01:00:51,920

um so think about it

1859

01:00:51,920 –> 01:00:54,600

in those three channels that their little buckets here

1860

01:00:54,600 –> 01:00:56,400

and on the learning side it's

1861

01:00:56,600 –> 01:00:58,080

that is where content creation

1862

01:00:58,080 –> 01:00:58,800

social media

1863

01:00:58,800 –> 01:01:00,280

podcasting blogging

1864

01:01:00,280 –> 01:01:01,720

speaking writing

1865

01:01:02,240 –> 01:01:03,040

really just

1866

01:01:03,040 –> 01:01:05,240

it just claims the

1867

01:01:06,240 –> 01:01:07,480

fans the flame

1868

01:01:07,640 –> 01:01:08,840

right fans the flame

1869

01:01:08,840 –> 01:01:09,960

that's what it's doing

1870

01:01:10,480 –> 01:01:12,080

so one more question

1871

01:01:12,080 –> 01:01:14,960

cause you said this a little bit earlier about who

1872

01:01:15,280 –> 01:01:16,680

who do you wanna be known for

1873

01:01:16,680 –> 01:01:17,480

and i think

1874

01:01:17,680 –> 01:01:19,680

you know i've seen this in businesses

1875

01:01:19,760 –> 01:01:21,600

and i've seen this in churches often

1876

01:01:22,000 –> 01:01:23,200

um you know

1877

01:01:23,400 –> 01:01:25,440

a friend of mine has a concrete business

1878

01:01:25,680 –> 01:01:27,320

he's like the problem i solve

1879

01:01:27,880 –> 01:01:28,360

i don't know

1880

01:01:28,360 –> 01:01:29,840

i put concrete in the ground

1881

01:01:30,400 –> 01:01:31,720

and he's a friend

1882

01:01:31,720 –> 01:01:33,040

and he's great at it

1883

01:01:33,040 –> 01:01:34,480

but i was like we

1884

01:01:34,640 –> 01:01:36,360

we dug deeper and realized no

1885

01:01:36,360 –> 01:01:37,960

the problem you solve is

1886

01:01:38,880 –> 01:01:40,240

women are at the home

1887

01:01:40,240 –> 01:01:41,840

and they're asked to take care of

1888

01:01:41,840 –> 01:01:43,440

contracting with the con

1889

01:01:43,440 –> 01:01:44,880

putting concrete in the ground

1890

01:01:45,160 –> 01:01:47,040

and you make sure they uh

1891

01:01:47,120 –> 01:01:48,400

they do it and they

1892

01:01:48,680 –> 01:01:50,520

they're able to be the heroes they're

1893

01:01:50,520 –> 01:01:52,560

be able to become the general contractors

1894

01:01:52,560 –> 01:01:54,800

like the problem is

1895

01:01:54,800 –> 01:01:56,080

they don't know what they're doing

1896

01:01:56,720 –> 01:01:57,480

and they don't even know

1897

01:01:57,480 –> 01:01:59,640

if they're making a good choice with going with you

1898

01:01:59,640 –> 01:02:00,960

and that's the

1899

01:02:00,960 –> 01:02:02,200

that's the problem you solve

1900

01:02:02,200 –> 01:02:04,960

is like confusion and overwhelm

1901

01:02:07,360 –> 01:02:08,440

a contracting

1902

01:02:08,520 –> 01:02:10,120

and he's like oh my gosh you're right

1903

01:02:10,120 –> 01:02:11,120

it's not just concrete

1904

01:02:11,120 –> 01:02:12,040

it's bigger than that

1905

01:02:12,040 –> 01:02:13,520

you know so much bigger

1906

01:02:14,120 –> 01:02:15,400

it's so much bigger

1907

01:02:15,600 –> 01:02:17,560

and then with churches it's

1908

01:02:17,880 –> 01:02:18,880

well we got this message

1909

01:02:18,880 –> 01:02:19,760

it's all about jesus

1910

01:02:19,760 –> 01:02:20,640

it's all about jesus

1911

01:02:20,640 –> 01:02:21,680

it's all about jesus

1912

01:02:22,480 –> 01:02:24,880

and so when you were talking about that

1913

01:02:25,000 –> 01:02:26,120

who do you want to be known for

1914

01:02:26,120 –> 01:02:27,520

and yes you're great at sales

1915

01:02:27,520 –> 01:02:28,880

and yes it is about jesus

1916

01:02:28,880 –> 01:02:30,800

and yes it is about concrete

1917

01:02:31,080 –> 01:02:32,240

but maybe just maybe

1918

01:02:32,240 –> 01:02:34,840

there is a bigger problem

1919

01:02:34,840 –> 01:02:36,640

that you're actually supposed to be known for

1920

01:02:36,680 –> 01:02:40,440

would you talk about how to discover that problem

1921

01:02:40,440 –> 01:02:42,000

if you're a church

1922

01:02:42,200 –> 01:02:44,000

is it possible even to go

1923

01:02:44,240 –> 01:02:47,080

well we're the church that handles broken marriages

1924

01:02:47,160 –> 01:02:49,640

or we're the church that handles um

1925

01:02:50,000 –> 01:02:52,000

what do you do after you're successful

1926

01:02:52,080 –> 01:02:53,320

like you know

1927

01:02:53,320 –> 01:02:55,280

you know what I'm saying yeah

1928

01:02:55,280 –> 01:02:56,840

so yeah i was yeah

1929

01:02:56,840 –> 01:02:58,000

at the end of the day

1930

01:02:59,120 –> 01:03:00,920

jesus is the solution

1931

01:03:01,360 –> 01:03:03,000

yes to the problem

1932

01:03:03,280 –> 01:03:05,600

yeah and i think just like in a business

1933

01:03:05,600 –> 01:03:08,080

we're all equipped to handle multiple things

1934

01:03:08,080 –> 01:03:09,720

we have to make a decided choice of

1935

01:03:09,720 –> 01:03:11,120

this is what we're going after

1936

01:03:11,440 –> 01:03:15,520

because this is what god has uniquely called us to do

1937

01:03:16,320 –> 01:03:17,720

and so like i was just say like

1938

01:03:18,400 –> 01:03:20,280

in my personal brand

1939

01:03:20,280 –> 01:03:21,800

which is separate of our company

1940

01:03:21,800 –> 01:03:24,000

so i think that's something that's really important

1941

01:03:24,000 –> 01:03:28,320

right the individual has a personal brand

1942

01:03:28,600 –> 01:03:31,560

the church the company has an organizational brand

1943

01:03:31,600 –> 01:03:32,760

they're not the same

1944

01:03:32,760 –> 01:03:34,720

right so brand builders group

1945

01:03:35,000 –> 01:03:38,280

you know we have a brand positioning statement

1946

01:03:38,280 –> 01:03:39,400

we know who our audience is

1947

01:03:39,400 –> 01:03:40,400

we know what our problem is

1948

01:03:40,400 –> 01:03:41,840

we know what our solution is

1949

01:03:41,960 –> 01:03:43,920

but myself and my husband rory

1950

01:03:43,920 –> 01:03:48,840

we have uniquely distinctive personal brands that feed

1951

01:03:48,920 –> 01:03:50,160

brand builders group

1952

01:03:50,560 –> 01:03:52,160

yeah so they're complimentary

1953

01:03:52,160 –> 01:03:52,920

but they're unique

1954

01:03:52,920 –> 01:03:54,040

and they're different

1955

01:03:54,240 –> 01:03:55,280

and so for me

1956

01:03:55,280 –> 01:03:57,880

the problem i solve is invisibility

1957

01:03:58,720 –> 01:04:01,280

for people who feel invisible

1958

01:04:01,720 –> 01:04:03,880

they feel overlooked

1959

01:04:03,880 –> 01:04:06,040

undervalued unseen

1960

01:04:06,800 –> 01:04:09,280

mainly because they suffer from comparison

1961

01:04:10,160 –> 01:04:10,920

right and it's

1962

01:04:10,920 –> 01:04:12,160

none of those things are true

1963

01:04:12,160 –> 01:04:13,600

they're feelings right

1964

01:04:14,040 –> 01:04:15,600

and my message right

1965

01:04:15,600 –> 01:04:17,280

my unique message is

1966

01:04:17,360 –> 01:04:19,200

if you really suffer from comparison

1967

01:04:19,200 –> 01:04:20,480

you've got to stop looking around

1968

01:04:20,480 –> 01:04:21,720

you got to focus on god

1969

01:04:22,120 –> 01:04:22,800

right it's like

1970

01:04:22,800 –> 01:04:25,840

if you suffer from any of those things i just said

1971

01:04:25,840 –> 01:04:26,680

feeling unseen

1972

01:04:26,680 –> 01:04:27,520

unimportant

1973

01:04:28,200 –> 01:04:30,720

you know undervalued unworthy

1974

01:04:33,240 –> 01:04:34,400

ultimately invisible

1975

01:04:34,680 –> 01:04:35,800

most of it you know

1976

01:04:35,800 –> 01:04:36,880

and for my unique audience

1977

01:04:36,880 –> 01:04:38,480

it's because they suffer from comparison

1978

01:04:38,880 –> 01:04:40,400

they're constantly looking around

1979

01:04:40,440 –> 01:04:44,000

and devaluing what they have and who they are because

1980

01:04:44,000 –> 01:04:46,000

it looks like someone else has something greater

1981

01:04:46,480 –> 01:04:48,800

and so my unique messages focus on god

1982

01:04:48,840 –> 01:04:49,760

my uniqueness

1983

01:04:49,760 –> 01:04:51,080

and that is identity

1984

01:04:51,320 –> 01:04:54,440

so putting this in real terms right

1985

01:04:55,600 –> 01:04:59,840

i have a very unique and distinctive personal brand

1986

01:05:00,480 –> 01:05:02,440

and the more that i kind of lean into that

1987

01:05:02,480 –> 01:05:03,320

i've gone out

1988

01:05:03,680 –> 01:05:06,880

tons of people i can talk to who fill all these things

1989

01:05:06,920 –> 01:05:08,000

right and i have a

1990

01:05:08,040 –> 01:05:09,480

some low hanging fruit to go after

1991

01:05:09,520 –> 01:05:10,840

sales people yeah

1992

01:05:10,840 –> 01:05:12,160

that's just not who I'm called to

1993

01:05:12,520 –> 01:05:14,840

however there are tons of sales people

1994

01:05:14,880 –> 01:05:16,120

who suffer from comparison

1995

01:05:17,200 –> 01:05:21,280

and that's right right

1996

01:05:21,720 –> 01:05:24,840

i have a very large fishing net open

1997

01:05:24,840 –> 01:05:27,600

right but i think it's one of those things of going

1998

01:05:29,080 –> 01:05:31,280

if I'm not going to be super specific

1999

01:05:31,280 –> 01:05:33,200

it's gonna be harder to find you

2000

01:05:34,000 –> 01:05:37,120

and the more specific the more niche i can be

2001

01:05:37,280 –> 01:05:39,600

it's easier for me to identify you

2002

01:05:39,840 –> 01:05:42,280

and it's easier for you to identify me

2003

01:05:42,320 –> 01:05:44,640

because I'm talking a hidden language

2004

01:05:44,720 –> 01:05:46,720

that only you understand

2005

01:05:47,040 –> 01:05:48,240

if you resonate

2006

01:05:48,680 –> 01:05:51,000

yeah so comparison is not the problem

2007

01:05:51,000 –> 01:05:52,760

and visibility is the problem

2008

01:05:53,720 –> 01:05:55,520

comparison is the cause

2009

01:05:55,800 –> 01:05:57,440

the cause okay

2010

01:05:58,760 –> 01:06:02,480

and i'll give you a quick example

2011

01:06:02,480 –> 01:06:05,800

so I'm a mega fan of jenny allen

2012

01:06:06,120 –> 01:06:09,600

i think she's got prolific writing skills

2013

01:06:10,320 –> 01:06:13,240

because i am her avatar

2014

01:06:14,040 –> 01:06:16,480

i have lots of friends who are like what do you

2015

01:06:16,480 –> 01:06:18,720

she's amazing because i like her

2016

01:06:20,360 –> 01:06:21,800

I'm her avatar

2017

01:06:21,800 –> 01:06:22,360

that's good

2018

01:06:22,360 –> 01:06:23,600

that's right yes

2019

01:06:23,600 –> 01:06:27,240

and it's like she is speaking to my soul

2020

01:06:28,120 –> 01:06:29,400

i have friends who read on earth

2021

01:06:29,400 –> 01:06:32,000

i mean i was good but like i did not get what you got

2022

01:06:32,280 –> 01:06:34,160

and I'm like that's because you're not her avatar

2023

01:06:34,760 –> 01:06:36,360

she speaks to my soul

2024

01:06:37,080 –> 01:06:38,560

yeah like she has

2025

01:06:38,560 –> 01:06:41,920

her avatar is so dialed in that it's like

2026

01:06:41,920 –> 01:06:43,320

you read those words you're like

2027

01:06:44,240 –> 01:06:45,360

this was for me

2028

01:06:46,080 –> 01:06:47,560

that's how we all have to be

2029

01:06:47,840 –> 01:06:51,040

yeah right i need to be able to talk in a way that

2030

01:06:51,080 –> 01:06:53,120

if I'm tuning into the right frequency

2031

01:06:53,120 –> 01:06:54,560

the right radio channel

2032

01:06:54,640 –> 01:06:57,720

it's going to be crystal clear to just the right person

2033

01:06:58,080 –> 01:07:00,440

and it's gonna be a little staticky to everybody else

2034

01:07:00,880 –> 01:07:03,200

yeah that is how it has to be

2035

01:07:03,720 –> 01:07:05,960

and you've got to make decided choices like

2036

01:07:05,960 –> 01:07:08,760

i go to a church here in nashville called cross point

2037

01:07:09,120 –> 01:07:11,880

and I'm a die hard cross point fan

2038

01:07:11,880 –> 01:07:12,800

cross pointer

2039

01:07:12,800 –> 01:07:13,960

I'm a cross pointer

2040

01:07:14,720 –> 01:07:16,200

and i would say it's like we

2041

01:07:17,120 –> 01:07:18,440

i really do think like we

2042

01:07:18,440 –> 01:07:20,840

we uniquely saw our

2043

01:07:20,840 –> 01:07:26,000

uniquely serve a young professional community mm hmm

2044

01:07:26,240 –> 01:07:28,200

and that's not that we're not attracting

2045

01:07:28,960 –> 01:07:30,640

more mature individuals

2046

01:07:32,240 –> 01:07:33,560

right we are

2047

01:07:33,720 –> 01:07:35,480

but that's not who the avatar is

2048

01:07:35,760 –> 01:07:36,840

you can feel it

2049

01:07:36,840 –> 01:07:37,880

you can sense it

2050

01:07:37,880 –> 01:07:39,120

you can see it

2051

01:07:39,480 –> 01:07:41,960

it's young professionals and young families

2052

01:07:42,480 –> 01:07:44,160

and that's who they're attracting

2053

01:07:44,160 –> 01:07:46,800

and their intentionality without is intense

2054

01:07:47,200 –> 01:07:48,920

that doesn't mean we don't also attract

2055

01:07:48,920 –> 01:07:50,160

people in the peripheral

2056

01:07:50,520 –> 01:07:52,600

but it is clear who we're going after

2057

01:07:53,080 –> 01:07:55,680

yeah this is really talk to you

2058

01:07:56,120 –> 01:07:57,320

yeah i you know

2059

01:07:57,320 –> 01:07:58,800

i was at a church that

2060

01:07:58,800 –> 01:08:01,080

that was quite honestly not their avatar

2061

01:08:01,080 –> 01:08:02,040

but that was mine

2062

01:08:02,560 –> 01:08:04,600

so i think you know

2063

01:08:05,440 –> 01:08:06,400

ultimately it

2064

01:08:06,400 –> 01:08:09,120

what happened was we had to go our separate ways

2065

01:08:10,120 –> 01:08:13,040

you know I'm teaching to a very

2066

01:08:13,080 –> 01:08:14,680

very specific avatar

2067

01:08:14,720 –> 01:08:15,520

i knew exactly

2068

01:08:15,560 –> 01:08:17,120

thirty seven year old dude

2069

01:08:17,320 –> 01:08:18,080

got a you know

2070

01:08:18,080 –> 01:08:19,240

a child at home

2071

01:08:19,920 –> 01:08:21,400

his wife is a prophet

2072

01:08:21,440 –> 01:08:22,840

a young professional as well

2073

01:08:22,880 –> 01:08:25,240

like i knew exactly who they were

2074

01:08:25,520 –> 01:08:27,280

you know and the church was like no

2075

01:08:27,280 –> 01:08:29,400

that's actually not who we want to be after

2076

01:08:29,680 –> 01:08:31,520

and that's totally fine

2077

01:08:31,720 –> 01:08:35,480

yeah i think you create synergy and some alignment

2078

01:08:35,480 –> 01:08:36,240

as a company

2079

01:08:36,240 –> 01:08:37,440

as an organization

2080

01:08:37,800 –> 01:08:39,840

you don't want to make your hiring better

2081

01:08:40,320 –> 01:08:41,720

your retention better

2082

01:08:41,800 –> 01:08:42,960

it'll make your

2083

01:08:43,040 –> 01:08:45,280

you know not just your employee retention

2084

01:08:45,280 –> 01:08:47,320

your congregation retention better

2085

01:08:47,400 –> 01:08:49,960

like it makes everything better

2086

01:08:49,960 –> 01:08:52,480

when you can just live into

2087

01:08:52,480 –> 01:08:54,760

it's like this is who god called me to be

2088

01:08:54,760 –> 01:08:56,560

this is how he called me to be it

2089

01:08:56,560 –> 01:08:58,520

this is who he's calling me to serve

2090

01:08:58,960 –> 01:09:01,800

it should be polarizingly clear

2091

01:09:02,280 –> 01:09:03,960

yeah i don't fit

2092

01:09:04,000 –> 01:09:05,400

and they don't you know

2093

01:09:05,400 –> 01:09:08,360

we often want people to want to fit into our thing

2094

01:09:08,360 –> 01:09:09,360

and the reality is

2095

01:09:09,360 –> 01:09:12,160

we probably get along a lot better if we go

2096

01:09:12,840 –> 01:09:14,360

hey i don't think you fit

2097

01:09:14,360 –> 01:09:16,000

and i don't think you ever want to

2098

01:09:16,160 –> 01:09:17,840

yeah it would help

2099

01:09:17,840 –> 01:09:19,360

you know churches and organizations

2100

01:09:19,360 –> 01:09:20,520

it help businesses

2101

01:09:20,760 –> 01:09:22,120

it help people that are

2102

01:09:22,120 –> 01:09:24,640

that have the jobs in these businesses to go

2103

01:09:24,960 –> 01:09:26,360

I'm not aligned with this

2104

01:09:26,360 –> 01:09:28,400

i need to find some place i can be

2105

01:09:29,240 –> 01:09:31,920

you know major kudos

2106

01:09:31,920 –> 01:09:33,280

i don't remember where this was

2107

01:09:33,280 –> 01:09:35,360

but when we first moved to nashville

2108

01:09:35,520 –> 01:09:36,120

whatever it was

2109

01:09:36,120 –> 01:09:37,080

twelve years ago

2110

01:09:37,520 –> 01:09:38,400

we church hopped

2111

01:09:38,400 –> 01:09:40,160

for the first six months we lived here

2112

01:09:40,720 –> 01:09:41,960

and everywhere we went was like

2113

01:09:41,960 –> 01:09:42,600

this is good

2114

01:09:42,600 –> 01:09:44,320

it's just it's not what we're looking for

2115

01:09:44,400 –> 01:09:45,320

and this is about like

2116

01:09:45,320 –> 01:09:46,440

church number twelve

2117

01:09:47,240 –> 01:09:48,000

and we went in

2118

01:09:48,000 –> 01:09:49,440

and at the end of it we just

2119

01:09:49,440 –> 01:09:49,960

we went up to

2120

01:09:49,960 –> 01:09:50,560

like one of the

2121

01:09:50,560 –> 01:09:51,400

like you know

2122

01:09:51,480 –> 01:09:52,520

greeting pastors

2123

01:09:53,040 –> 01:09:53,880

and we just said hey

2124

01:09:53,880 –> 01:09:55,720

like what you're doing here is awesome

2125

01:09:55,760 –> 01:09:57,240

and we were so

2126

01:09:57,520 –> 01:09:58,640

you know grateful to be here today

2127

01:09:58,640 –> 01:09:59,680

but man like

2128

01:09:59,960 –> 01:10:00,960

we're struggling

2129

01:10:01,000 –> 01:10:01,680

we're new here

2130

01:10:01,680 –> 01:10:03,520

we've been doing this for six months and

2131

01:10:03,640 –> 01:10:04,600

and he just stood there

2132

01:10:04,600 –> 01:10:04,960

and he said

2133

01:10:04,960 –> 01:10:06,360

well tell me what you're looking for

2134

01:10:06,680 –> 01:10:08,040

and we told him what we're looking for

2135

01:10:08,040 –> 01:10:08,640

and he paused

2136

01:10:08,640 –> 01:10:09,360

and he said

2137

01:10:09,360 –> 01:10:10,440

y'all been to cross point

2138

01:10:12,240 –> 01:10:12,960

and we said no

2139

01:10:12,960 –> 01:10:14,040

what's cross point

2140

01:10:14,320 –> 01:10:14,760

and he said

2141

01:10:14,760 –> 01:10:16,240

told us a little bit about it and said

2142

01:10:16,240 –> 01:10:17,120

told us where it was

2143

01:10:17,120 –> 01:10:18,560

and we're like thank you so much

2144

01:10:18,640 –> 01:10:20,240

we went to cross point the next week

2145

01:10:20,240 –> 01:10:21,800

and never went anywhere else

2146

01:10:21,800 –> 01:10:22,920

never went anywhere else

2147

01:10:22,920 –> 01:10:24,760

yeah that's a church saying

2148

01:10:25,520 –> 01:10:28,080

i heard like they knew cross point so well

2149

01:10:28,080 –> 01:10:29,160

soon as we said what we wanted

2150

01:10:29,160 –> 01:10:30,360

they're like you should go there

2151

01:10:30,720 –> 01:10:32,520

that's the body that we need to be building

2152

01:10:32,520 –> 01:10:33,360

i say i like

2153

01:10:33,360 –> 01:10:33,880

i like in this

2154

01:10:33,880 –> 01:10:35,200

to southwest airlines

2155

01:10:35,440 –> 01:10:37,320

southwest has a curated group of people

2156

01:10:37,320 –> 01:10:38,800

that love southwest

2157

01:10:38,880 –> 01:10:40,320

and if you're not a southwester

2158

01:10:40,360 –> 01:10:41,240

you hate it

2159

01:10:41,560 –> 01:10:42,880

like this is chaos

2160

01:10:42,880 –> 01:10:43,280

what do you mean

2161

01:10:43,280 –> 01:10:44,800

i don't have an assigned seat

2162

01:10:45,200 –> 01:10:46,680

like what do you mean right

2163

01:10:46,680 –> 01:10:48,360

or you love it and you're like yeah

2164

01:10:48,360 –> 01:10:49,640

I'm gonna check in first

2165

01:10:49,640 –> 01:10:50,720

i get my chances

2166

01:10:50,720 –> 01:10:52,000

like just pay extra

2167

01:10:52,440 –> 01:10:54,920

so i can be the first guy on the plane

2168

01:10:55,120 –> 01:10:58,040

yeah so they're not trying to convince anyone

2169

01:10:58,200 –> 01:10:59,560

that i need to get on board

2170

01:10:59,560 –> 01:11:02,280

is like it's not for you it's okay

2171

01:11:02,520 –> 01:11:03,760

we're not for you

2172

01:11:03,920 –> 01:11:06,480

we're for these crazy people right

2173

01:11:06,480 –> 01:11:07,920

I'm the southwest airlines person

2174

01:11:07,920 –> 01:11:08,720

and it's like

2175

01:11:08,800 –> 01:11:09,760

that's you got

2176

01:11:09,760 –> 01:11:11,520

you've got to create that

2177

01:11:11,680 –> 01:11:12,960

no matter if it's a business

2178

01:11:12,960 –> 01:11:15,040

an airline a church a family

2179

01:11:15,680 –> 01:11:17,680

you got to create that uniqueness

2180

01:11:17,680 –> 01:11:18,480

where people walk into

2181

01:11:18,480 –> 01:11:19,440

like this is it

2182

01:11:19,720 –> 01:11:21,520

this is it yeah

2183

01:11:21,720 –> 01:11:22,800

that takes work

2184

01:11:23,200 –> 01:11:24,400

what you're talking about is like

2185

01:11:24,400 –> 01:11:25,360

you begin to build

2186

01:11:25,360 –> 01:11:28,840

like actual fans of your community

2187

01:11:28,840 –> 01:11:31,000

rather than people that are tolerating it

2188

01:11:32,480 –> 01:11:33,680

so that's big

2189

01:11:33,840 –> 01:11:35,360

it's the difference between

2190

01:11:37,360 –> 01:11:38,160

what i would say

2191

01:11:38,160 –> 01:11:39,720

so it's the difference between

2192

01:11:40,800 –> 01:11:42,560

water hose and a power washer

2193

01:11:43,880 –> 01:11:47,560

right and it's like a water hose is got weak sauce

2194

01:11:47,680 –> 01:11:51,040

flow of water that just kind of flows out versus up

2195

01:11:51,040 –> 01:11:52,840

power washers like i know where I'm going

2196

01:11:52,840 –> 01:11:54,240

I'm going strong and fast

2197

01:11:54,440 –> 01:11:56,320

yeah you need a little attention

2198

01:11:56,320 –> 01:11:57,400

and that's what that causes

2199

01:11:57,400 –> 01:12:00,480

and it creates a better more powerful strain

2200

01:12:00,960 –> 01:12:04,640

totally and i think one of the things too is

2201

01:12:05,880 –> 01:12:08,520

as we look at this through the lens of a personal brand

2202

01:12:09,280 –> 01:12:11,520

and here's what i would just caution and say

2203

01:12:11,520 –> 01:12:12,520

i think it's important

2204

01:12:13,000 –> 01:12:14,800

the more clear that you get on it

2205

01:12:14,800 –> 01:12:16,680

and the more that you lean into it

2206

01:12:16,720 –> 01:12:19,640

the more people will love it and love you

2207

01:12:20,000 –> 01:12:22,120

and simultaneously the more that will not

2208

01:12:23,640 –> 01:12:25,480

that's how you know you're on the right track

2209

01:12:25,920 –> 01:12:27,400

and jesus is your message

2210

01:12:27,400 –> 01:12:29,480

and there's a hundred and fifty thousand

2211

01:12:29,480 –> 01:12:30,400

or actually there's closer

2212

01:12:30,400 –> 01:12:33,440

four hundred thousand other churches in the nation

2213

01:12:33,440 –> 01:12:34,760

there's other businesses

2214

01:12:34,760 –> 01:12:37,040

that those people are called to be a part of

2215

01:12:38,520 –> 01:12:40,560

those business are called to serve them

2216

01:12:40,560 –> 01:12:41,720

you're not called to serve them

2217

01:12:41,720 –> 01:12:42,520

that's right

2218

01:12:42,760 –> 01:12:45,280

and you've got to be emotionally and mentally prepared

2219

01:12:45,720 –> 01:12:48,040

that you'll know that you're there

2220

01:12:48,040 –> 01:12:50,320

when people are going this is not for me

2221

01:12:50,320 –> 01:12:52,480

and you're like okay we're on to something

2222

01:12:52,480 –> 01:12:54,240

we're now attracting the right ones

2223

01:12:54,240 –> 01:12:56,680

and repelling the ones that need to find another place

2224

01:12:57,560 –> 01:12:59,000

another another person to follow

2225

01:12:59,000 –> 01:13:00,520

another message to listen to

2226

01:13:01,480 –> 01:13:02,800

we don't want to be lukewarm

2227

01:13:03,680 –> 01:13:05,400

no in my world we don't want to be vanilla

2228

01:13:05,760 –> 01:13:06,920

we don't want no vanilla

2229

01:13:07,400 –> 01:13:10,240

or two cups sugar free vanilla extra hot

2230

01:13:10,760 –> 01:13:11,960

maybe pumpkin spice

2231

01:13:12,080 –> 01:13:13,080

yeah there you go

2232

01:13:15,000 –> 01:13:17,720

hey jay thank you very much for being on the podcast

2233

01:13:17,760 –> 01:13:19,080

i could talk to you for another hour

2234

01:13:19,080 –> 01:13:21,040

but i won't because i gotta meet your friend

2235

01:13:21,040 –> 01:13:22,640

jason dorsey right after this

2236

01:13:24,520 –> 01:13:25,600

he's a lot of fun

2237

01:13:25,680 –> 01:13:29,280

and yeah i would love for you to tell people

2238

01:13:30,880 –> 01:13:33,640

you know if they wanted to figure this out

2239

01:13:33,640 –> 01:13:35,280

how could brand builders help them

2240

01:13:35,280 –> 01:13:36,080

where would they go

2241

01:13:36,080 –> 01:13:37,200

what do they need to do

2242

01:13:37,680 –> 01:13:40,240

yeah i would say the cool thing about what we do is

2243

01:13:40,280 –> 01:13:41,480

we're not for everybody

2244

01:13:41,920 –> 01:13:43,320

and not everybody is for us

2245

01:13:43,320 –> 01:13:45,360

and we're completely okay with that either way

2246

01:13:45,760 –> 01:13:46,640

but we think we can

2247

01:13:46,640 –> 01:13:50,040

we can offer something to anyone on their journey

2248

01:13:50,040 –> 01:13:52,560

and so what we do for everyone who's interested

2249

01:13:53,200 –> 01:13:54,640

is that we offer a free call

2250

01:13:55,240 –> 01:14:00,560

so if you want to go to freebrandcall.com

2251

01:14:00,600 –> 01:14:02,520

freebrandcall com

2252

01:14:02,640 –> 01:14:04,600

forward slash aj

2253

01:14:05,000 –> 01:14:06,520

board slash aj

2254

01:14:06,680 –> 01:14:08,560

um you can sign up for a free call

2255

01:14:08,560 –> 01:14:10,480

and on that free call um

2256

01:14:10,480 –> 01:14:13,080

you get about forty five minutes of just going man this

2257

01:14:13,080 –> 01:14:14,200

this is what I'm working on

2258

01:14:14,200 –> 01:14:16,520

this is I'm working through this is my

2259

01:14:16,520 –> 01:14:17,480

this is where I'm stuck

2260

01:14:17,480 –> 01:14:18,760

this is where I'm struggling

2261

01:14:19,040 –> 01:14:20,800

and it's forty five minutes of

2262

01:14:20,960 –> 01:14:23,120

all right let me just show you what we do

2263

01:14:23,120 –> 01:14:24,360

I'm gonna walk you through our process

2264

01:14:24,360 –> 01:14:25,520

I'm gonna answer some of your questions

2265

01:14:25,520 –> 01:14:26,800

I'm gonna give you some guidance

2266

01:14:27,080 –> 01:14:28,720

and then we're gonna flip it

2267

01:14:28,720 –> 01:14:29,960

in the last fifteen minutes

2268

01:14:29,960 –> 01:14:30,720

we'll just say well

2269

01:14:30,720 –> 01:14:32,640

is this something you'd like to learn more about

2270

01:14:32,800 –> 01:14:34,560

and how we could formally work together

2271

01:14:34,680 –> 01:14:38,080

right then if you say yes then great

2272

01:14:38,080 –> 01:14:39,680

we'll tell you about how we

2273

01:14:39,680 –> 01:14:42,000

formally work with clients at brain builders group

2274

01:14:42,200 –> 01:14:43,280

and if you say no

2275

01:14:43,560 –> 01:14:44,640

i think this is all i need

2276

01:14:44,640 –> 01:14:45,160

we'll say great

2277

01:14:45,160 –> 01:14:47,840

we'll let us chalk you up with some free resources

2278

01:14:47,840 –> 01:14:49,080

and send you on your way

2279

01:14:49,080 –> 01:14:51,360

we're gonna make sure that no one leaves empty handed

2280

01:14:51,920 –> 01:14:53,080

that's what you should do

2281

01:14:53,360 –> 01:14:54,560

if you really have questions

2282

01:14:54,560 –> 01:14:55,840

and you want to continue this journey

2283

01:14:55,840 –> 01:14:58,040

it's freebrandcall com

2284

01:14:59,440 –> 01:15:01,600

aj and that way we can trace it back

2285

01:15:02,080 –> 01:15:04,800

and we know that you heard about us on this podcast

2286

01:15:05,320 –> 01:15:06,760

which will help us make the call

2287

01:15:06,760 –> 01:15:08,640

that much more effective and efficient

2288

01:15:09,040 –> 01:15:10,120

and that's what you should do

2289

01:15:10,120 –> 01:15:11,400

is take us up on a free call

2290

01:15:11,400 –> 01:15:12,880

and let us help you on your journey

2291

01:15:13,120 –> 01:15:15,440

yeah and you wouldn't be listening to this podcast

2292

01:15:15,440 –> 01:15:17,760

if it wasn't for aj and rory in their team

2293

01:15:17,760 –> 01:15:19,880

it's true so um

2294

01:15:19,880 –> 01:15:21,400

no I'm really excited about that

2295

01:15:21,400 –> 01:15:22,560

thank you again

2296

01:15:22,600 –> 01:15:26,120

um when you write your book about invisibility

2297

01:15:26,280 –> 01:15:27,280

i want you back

2298

01:15:27,280 –> 01:15:27,920

and we'll talk about

2299

01:15:27,920 –> 01:15:29,920

deal deal deal

2300

01:15:30,160 –> 01:15:31,360

awesome thank you

2301

01:15:31,720 –> 01:15:32,880

thank you so much

2302

01:15:34,360 –> 01:15:36,320

hey thank you for listening to the chestly

2303

01:15:36,320 –> 01:15:37,520

lunday experience

2304

01:15:37,760 –> 01:15:40,480

my hope is that every time you listen

2305

01:15:40,600 –> 01:15:42,360

you find an aha moment

2306

01:15:42,920 –> 01:15:44,760

and so i haven't asked for you

2307

01:15:44,840 –> 01:15:46,040

if you love the show

2308

01:15:46,040 –> 01:15:47,240

would you rate review us

2309

01:15:47,240 –> 01:15:48,960

leave us a comment in itunes

2310

01:15:48,960 –> 01:15:51,480

spotify or wherever you tune in to listen

2311

01:15:51,760 –> 01:15:53,640

it's the best way for new listeners

2312

01:15:53,640 –> 01:15:55,920

to get to know about the amazing insights these

2313

01:15:55,920 –> 01:15:59,000

innovators and creatives gift us with each episode

2314

01:15:59,760 –> 01:16:03,440

also make sure to link up with me at chestlylunday.com

2315

01:16:04,240 –> 01:16:06,400

blog or on social media

2316

01:16:06,680 –> 01:16:09,320

and don't forget to share this podcast

2317

01:16:09,320 –> 01:16:12,840

for those that need and out of the box aha moment

2318

01:16:13,080 –> 01:16:14,760

i can't wait to share more with you

2319

01:16:14,760 –> 01:16:16,600

we'll catch you in next episode

2320

01:16:16,680 –> 01:16:18,200

it's gonna be a great one

2321

01:16:20,120 –> 01:16:21,960

you can beat digital disruption

2322

01:16:22,120 –> 01:16:24,200

but it takes imagination to innovate

2323

01:16:24,480 –> 01:16:27,600

you have the spark of divine creativity within you

2324

01:16:27,960 –> 01:16:31,240

you can transform your organization from disrupted

2325

01:16:31,360 –> 01:16:32,320

to disruptive

2326

01:16:32,720 –> 01:16:34,960

all you have to do is move out in faith

2327

01:16:35,040 –> 01:16:36,600

and try something new

2328

01:16:37,360 –> 01:16:38,440

thank you for listening

2329

01:16:38,440 –> 01:16:40,440

to the chestly lunday experience

2330

01:16:40,920 –> 01:16:43,200

we appreciate you spending this time with us

2331

01:16:43,480 –> 01:16:45,680

and we'll catch you in the next episode

Leadership

AJ Vaden On Personal Branding And Why It Matters In the Digital Age

About AJ Vaden

Show Notes

The Podcast Transcription

How To Effectively Lead The Most Difficult Person You Lead

AJ Vaden On Personal Branding And Why It Matters In the Digital Age

Gina Bianchini On What Social Media Got Wrong And How To Fix It.

Jason Duff on How To Revitalize Your City

What Lego Can Teach The Church

Church Buildings Are Irrelevant… What Do We Do About It?

Why The Best Minds in American Christianity Are Leaving Their Churches

The Number One Reason God Breaks Our Theology

Two Things Can Fix The Church's Attendance Problem

3 WAYS CHURCHES CAN EMBRACE THE DIGITAL AGE

Chestly Lunday

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