Jason Duff on How To Revitalize Your City

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[chestly_lunday]: all right well i'm here with jason
duff of small nation and i'm really excited

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[chestly_lunday]: about this conversation mutual friend of ours
connected each other and as soon as i

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[chestly_lunday]: started researching what you did i was
just like this is amazing so jason i

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[chestly_lunday]: appreciate i appreciate you having you coming
on the show today man

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[jason_duff]: ces i's great to be on the
show thanks for having me

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[chestly_lunday]: yeah not a problem so obviously not
everybody knows what small nation is and so

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[chestly_lunday]: i'd love for you to tell him
first what is it and then let's talk

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[chestly_lunday]: about your story after that

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[jason_duff]: well for the longest time i didn't
know what to call my company and i

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[jason_duff]: think when you hear the journey of
other entrepreneurs it's it is what it is

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[jason_duff]: it's it's a journey so i grew
up both my parents we're small business owners

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[jason_duff]: i grew up in a town of
less than three hundred people about sixty miles

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[jason_duff]: north west of columbus ohio so right
here in the midwest my dad had businesses

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[jason_duff]: in can structure materials so our family
we sold lumber concrete and stone and my

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[jason_duff]: mom happened to own a gift store
that was a hall market store so i

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[jason_duff]: joke with people that i know and
entirely crazy amount of about brick and lumber

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[jason_duff]: and a weird construction materials and i
can wrap a gift in under a minute

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[jason_duff]: or less and so um you just
it's the skill that you learned growing up

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[jason_duff]: and spending time with your parents that
later on in life you're like actually that's

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[jason_duff]: kind of my super power but

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[chestly_lunday]: yeah

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[jason_duff]: in the small town that i grew
up like a lot of others all towns

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[jason_duff]: it was struggling and particularly the county
seat of our community was bell fountain ohio

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[jason_duff]: so our county is forty six thousand
people the county seats about fourteen thousand people

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[jason_duff]: and there was a point in history
where the town was really significant as you

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[jason_duff]: know the innovation was happening a hundred
and twenty years ago as transportation was changing

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[jason_duff]: towns like bell fountain were the center
for commerce and industry and trade and so

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[jason_duff]: the reason when you drive through a
town like that you see all these utiful

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[jason_duff]: three story four story historic buildings with
incredible architecture design um and the problem is

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[jason_duff]: with the town that i was working
in is that the omits of how things

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[jason_duff]: have changed over the last for fifty
years i mean when walmar came to ohio

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[jason_duff]: the first community in the first walmar
in ohio was in bell fountain you can

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[jason_duff]: imagine if if you are a small
business owner and my parents were one of

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[jason_duff]: them they were talking around the dinner
table of how you're going to compete against

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[jason_duff]: wall mark and then you fast forward
today today and a lot of business is

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[jason_duff]: are now trying to compete on the
internet so our town went vacant the vacancy

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[jason_duff]: rate went to eighty per cent on
the first floor of those spaces and yeah

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[jason_duff]: it was devastate um and so for
me kind of like coming right out of

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[jason_duff]: college wanting to use like what i
had learned growing up and when i learned

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[jason_duff]: at school i started buying buildings in
our town and the acquisition price was pretty

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[jason_duff]: low the buildings were a dollar and
that just kind of highlights a lot of

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[jason_duff]: people weren't really thinking that downtown boon
was a great place to invest there was

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[jason_duff]: a lot of crime

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[chestly_lunday]: hm

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[jason_duff]: there was a lot of blight a
lot negativity and any time people would have

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[jason_duff]: a new idea you wouldn't really have
a whole group of cheer leaders around that

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[jason_duff]: new idea you'd really have more nay
sayers saying like that new idea is just

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[jason_duff]: not going to work and here's all
the reason reasons why so that came up

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[jason_duff]: building a company and a profit a
four profit company called small nations so small

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[jason_duff]: nation invest in places spaces and dreams
for small towns and entrepreneurs

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[chestly_lunday]: that's so cool i got so many
questions already so right now you guys are

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[chestly_lunday]: like in the middle of a construction
project was it called rainbow row

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[jason_duff]: yes so if you fast forward to
today over

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[chestly_lunday]: yeah

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[jason_duff]: the last twelve years we've renovated fifty
six historic buildings and downtown ball fountains started

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[jason_duff]: in least to seven different downtown restaurants
two coffee shops um over thirty different specialty

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[jason_duff]: retail stores there is

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[chestly_lunday]: m

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[jason_duff]: everything from fitness facilities as everything from
act ing like we've taken a town that

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[jason_duff]: really was struggling and worked to make
it a a place of significance and significance

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[jason_duff]: for a lot of different reasons could
be that that date night so the amazing

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[jason_duff]: local food and beverage offerings it could
be for health and wellness on one street

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[jason_duff]: in our downtown there's five new hair
salons that have opened up in the past

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[jason_duff]: two years and they're all doing really
well and in fact there's a reason why

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[jason_duff]: there there's not walkin are welcome science
outside of these clans they're very busy with

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[jason_duff]: their schedule and the practitioners

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[chestly_lunday]: wow

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[jason_duff]: and operators are there like today like
we're we're fifty six buildings in so it's

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[jason_duff]: been it has been a lot of
hard work a lot of hustle a lot

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[jason_duff]: of passion but we found entrepreneurs that
felt unappreciated or under appreciated and it's kind

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[jason_duff]: of been the on to like come
and play in the sand box meet some

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[jason_duff]: other people that are like you you
know asking the question what do you dream

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[jason_duff]: about at night and helping get those
people activated with buying real estate and bit

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[jason_duff]: this is and opportunities here

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[chestly_lunday]: so that is amazing man so you're
not just revitalizing a town but you're you're

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[chestly_lunday]: actually revitalizing some of these entrepreneurial entreprenorially
gifted people in these small cities to go

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[chestly_lunday]: hey you have something to offer and
we want to help so we're going to

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[chestly_lunday]: we're gonna launch you into your dream

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[jason_duff]: your town

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[chestly_lunday]: out

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[jason_duff]: can

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[chestly_lunday]: of the

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[jason_duff]: have

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[chestly_lunday]: field

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[jason_duff]: cool buildings

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[chestly_lunday]: yeah

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[jason_duff]: it can have great businesses but really
it is about the people the reason why

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[jason_duff]: people spend money with business businesses because
they like the people they like the brand

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[jason_duff]: they like the how they feel when
they spend money with that brand or that

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[jason_duff]: business or that person and so when
you come to our town walk the streets

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[jason_duff]: today you know we build a brand
called downtown ball fountain ohio is most lovable

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[jason_duff]: downtown well what

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[chestly_lunday]: hm

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[jason_duff]: does it mean to be loved and
what does it mean to others it's the

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[jason_duff]: way you make people feel and

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[chestly_lunday]: m

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[jason_duff]: that messaging is not just messaging it's
something he values that a lot of our

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[jason_duff]: businesses their employees are our community can
can rally around

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[chestly_lunday]: yeah that is amazing i want to
dig into that a little bit later but

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[chestly_lunday]: i want to take a now that
we went to the future let's take a

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[chestly_lunday]: step back you said you bought these
buildings for a dollar

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[jason_duff]: yeah

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[chestly_lunday]: so

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[jason_duff]: well

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[chestly_lunday]: nobody was

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[jason_duff]: the

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[chestly_lunday]: thinking

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[jason_duff]: economics i mean

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[chestly_lunday]: yeah

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[jason_duff]: the economics of a town if you
think about what happened it costs more to

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[jason_duff]: maintain the real estate with the real
estate taxes the insurance the maintenance and upkeep

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[jason_duff]: in the economics there were just so
many empty buildings there wasn't a market of

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[jason_duff]: people standing on line to buy them
and so for me like i was traveling

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[jason_duff]: and spending time and a lot of
the bigger cities like columbus columbus cleveland and

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[jason_duff]: cincinnati and i had watched how the
cree if class so like artists doers visionaries

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[jason_duff]: were like going into these neighborhoods and
taking them back and it started

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[chestly_lunday]: yeah

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[jason_duff]: sometimes simply with just putting some art
in the store front windows it started with

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[jason_duff]: taking an idea like let's just do
a pop up business one week end and

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[jason_duff]: see how it goes so for me
it was trap into other places and listening

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[jason_duff]: to stories of other entrepreneurs other uh
you people that have paved the way and

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[jason_duff]: achieve success and then me taking some
of those ideas and bring and then back

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[jason_duff]: home so for us it was i
knew that if we could recruit a restaurant

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[jason_duff]: it was something that people would talk
about it with something that would bring traffic

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[jason_duff]: back down town and i love to
eat and i love to travel to other

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[jason_duff]: towns and you know check out what
their awesome hand dipped ice cream shop is

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[jason_duff]: like or the local

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[chestly_lunday]: yeah

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[jason_duff]: doughnuts or the craft beer scene is
like and i really wanted something like that

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[jason_duff]: for this for bell fountain and so
i went to other restaurant owners and other

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[jason_duff]: towns and just got to know them
and said hey would you consider opening up

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[jason_duff]: another location i heard

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[chestly_lunday]: yeah

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[jason_duff]: an incredible amount of nose and that's

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[chestly_lunday]: oh

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[jason_duff]: the other thing i think you have
to be prepared any time you want to

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[jason_duff]: do something bold or do something that
may be is been done before there's going

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[jason_duff]: to be a lot of head winds
and resistance that it's just

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[chestly_lunday]: m

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[jason_duff]: you know there's not going to be
this big group of people saying this is

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[jason_duff]: going to work but for me it
was i find i got some one one

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[jason_duff]: of my mentors said that no it's
just a delayed version of yes you just

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[jason_duff]: have to keep asking the question other
ways and so i convinced a food preneur

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[jason_duff]: his name is michael shepard um he
was making some of the most incredible pizas

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[jason_duff]: that i've ever had he had group
of restaurants called michael angelo's pizza he came

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[jason_duff]: and took a tour in this building
and i have to tell you about it

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[jason_duff]: every time it rained this gigantic water
feature in the middle of the building would

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[jason_duff]: would form of course like that was
because the big hole that was in the

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[jason_duff]: roof and then the

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[chestly_lunday]: you

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[jason_duff]: building

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[chestly_lunday]: just

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[jason_duff]: just

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[chestly_lunday]: sold it as a water feature like
look at that

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[jason_duff]: listen

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[chestly_lunday]: we've got a waterfall right

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[jason_duff]: you

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[chestly_lunday]: here

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[jason_duff]: got

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[chestly_lunday]: right straight for

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[jason_duff]: it was

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[chestly_lunday]: you

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[jason_duff]: a wonderful all

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[chestly_lunday]: yeah

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[jason_duff]: perfect design by nature but

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[chestly_lunday]: there you go

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[jason_duff]: no it was when michael went through
he luckily had he could see the potential

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[jason_duff]: the building had ten ceilings it was
located on main street which had fourteen thousand

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[jason_duff]: cars a day and

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[chestly_lunday]: wow

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[jason_duff]: so he and his mentibritney saxton came
down and opened up sick hundred downtown brick

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[jason_duff]: oven piz area and let me just
tell you about you know today brittany owns

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[jason_duff]: their restaurant she's thirty three years old
mom of three kids she's a five time

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[jason_duff]: world piz a chap and she's been
on the food network twice and she makes

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[jason_duff]: these amazing brick oven pizes that people
will drive hours to come eat and experience

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[jason_duff]: and you can imagine when we announce
that a pizza restaurant was old up in

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[jason_duff]: the downtown the haters the nay sayers
all of those folks said here's already thirteen

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[jason_duff]: other pizza places around you know it
was it was uphill but when they went

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[jason_duff]: in and met britaney and eight the
pizza you know experience the auvience the restaurant

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[jason_duff]: that's when this like this whole mind
shift happened of people thinking differently about downtown

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[jason_duff]: bevan

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[chestly_lunday]: that's so good man i i would
love to talk a little bit about the

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[chestly_lunday]: part of the story where you basically
you're trying to figure out what to put

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[chestly_lunday]: in these buildings um you said you
got all the naysayers coming out like how

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[chestly_lunday]: did you shift the narrative like what
was it that like what were the things

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[chestly_lunday]: that you did that said hey we're
going to listen to you to help you

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[chestly_lunday]: buy into what we're doing here was
there a specific process

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[jason_duff]: yeah you now i think it's finding
people that are positive and it may be

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[jason_duff]: a small group but people that really
through all obstacles and all challenges are really

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[jason_duff]: looking to be solutions oriented and they're
willing to let the negative just you know

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[jason_duff]: fall right off their shoulders and

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[chestly_lunday]: yeah

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[jason_duff]: so i found two or three other
people that were really good at dreaming and

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[jason_duff]: could think about what the possibilities were
yes there's

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[chestly_lunday]: hm

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[jason_duff]: always going to be obstacles or there's
going o be knots that you're going to

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[jason_duff]: have to untie but when you can
paint a vision i think it's what's so

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[jason_duff]: important in the beginning is i like
to kind of point to other communities other

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[jason_duff]: properties other examples that have worked and
then understand the journey and the evolution of

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[jason_duff]: where it took to get from point
to point b and most people don't look

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[jason_duff]: at the incremental changes they they forget
all of that but like that's kind of

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[jason_duff]: where we had to start somewhere and
when the restaurant opened up the other gap

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[jason_duff]: that was we were listening to the
community and that's other thing is i think

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[jason_duff]: doing surveys making some facebook post like
one of our strategies very early on as

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[jason_duff]: we would take

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[chestly_lunday]: yeah

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[jason_duff]: a picture of an empty building in
town and ask one question what do you

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[jason_duff]: want to see here and what was
powerful

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[chestly_lunday]: m

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[jason_duff]: about asking that question is that all
of these really great compelling ideas would start

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[jason_duff]: populating in the comments and in cases
they would take someone to say hey you

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[jason_duff]: know sarah you know you and i
had a conversation last week about you taking

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[jason_duff]: your home base business and maybe finding
a store front maybe this store front could

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[jason_duff]: be great and so those kind of
copies and hash tags and those you know

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[jason_duff]: folks that were kind of in those
chains i would send them a message and

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[jason_duff]: say hey you do yo want to
grab coffee and i think that you have

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[jason_duff]: to have courage to like start to
take feedback and feedback is probably our most

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[jason_duff]: valuable tool because yeah not every comment
or every idea is going to be a

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[jason_duff]: great idea and there could be you
know some negative comments about i really wish

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[jason_duff]: there's nothing for youth to do in
our community so then that may be plants

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[jason_duff]: to see but what if we focus
on businesses that are around engaging youth or

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[jason_duff]: creating employment opportunities for youth so like
i think for me it was painting the

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[jason_duff]: vision that we want to make downtown
better than next was asking key probing questions

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[jason_duff]: to solicit ideas for projects or solicit
ideas and find people one or two or

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[jason_duff]: three people that were on a be
like me that were we want wanting to

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[jason_duff]: work quietly but efficiently on getting things
accomplished

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[chestly_lunday]: mhm

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[jason_duff]: and in a lot of communities there
are groups like the chamber of commerce their

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[jason_duff]: groups like maybe a community foundation or
service clubs and organizations like rotary or quanas

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[jason_duff]: or could be your local church in
the faith a faith based community so it

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[jason_duff]: was hearing and listening to those pockets
too but getting them re focused for how

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[jason_duff]: they could be a part of the
solution for the down town

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[chestly_lunday]: yeah so you had a unique ability
of taking the marketplace leaders faith leaders probably

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[chestly_lunday]: some political and social influencers and go
hey i'm going to bring you all into

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[chestly_lunday]: a room and get you solidified around
one vision which is really not easy to

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[chestly_lunday]: do because usually when these guys are
running their organization they have a vision they're

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[chestly_lunday]: already running after

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[jason_duff]: and you have egos and you have
fifedems especially in smaller towns and it

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[chestly_lunday]: right

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[jason_duff]: just it is

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[chestly_lunday]: yeah

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[jason_duff]: what it is and truthfully

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[chestly_lunday]: yeah

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[jason_duff]: i don't want to say it was
as perfect that you just subscribed it in

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[jason_duff]: fact it was the i said it
was actually quite messy because

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[chestly_lunday]: okay

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[jason_duff]: of those reasons and i think that
you want to bring people to the table

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[jason_duff]: but you're also going to create dissonance
and conflict because

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[chestly_lunday]: m

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[jason_duff]: of those various boards organizations egos so
when we fire got started was really just

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[jason_duff]: focus can we just focus on a
project so project may be can we just

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[jason_duff]: do a downtown clean up day where
everyone's going to get together and we're going

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[jason_duff]: to pick up trash and then we're
going to evaluate maybe we need a few

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[jason_duff]: more trash cans around here well could
we get a sponsor to sponsor to buy

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[jason_duff]: a few more trash cans because then
if trash kid is getting picked up if

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[jason_duff]: our downtown is clean people will start
to have a different opinion of it the

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[jason_duff]: next phase might be let's kind of
do a walking to her at night and

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[jason_duff]: see you you know where there might
be areas that people you know walking around

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[jason_duff]: would feel unsafe or feel like we
need to improve the street lighting and so

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[jason_duff]: it was starting to think of some
of the cosmetic things that we could do

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[jason_duff]: that were not very high budget very
expensive but would just get people starting to

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[jason_duff]: think about it and focus on and
then we a real estate investor starting to

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[jason_duff]: buy these buildings sometimes the very basic
first step was making sure they had a

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[jason_duff]: sign in the window that said available
for leases are available for development or your

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[jason_duff]: business here i drive through so many
towns that even the building owners just don't

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[jason_duff]: even take that basic step

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[chestly_lunday]: m

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[jason_duff]: and then i think once we started
getting call and enquiries it was okay we're

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[jason_duff]: going to eed access to capital so
let's talk to bankers and investors in our

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[jason_duff]: community and learn about what capital sources
that we have and

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[chestly_lunday]: yeah

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[jason_duff]: then you know the capital sources was
like okay what architects are engineers can we

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[jason_duff]: engage to look at design with some
of these buildings and how we can improve

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[jason_duff]: the renovations and the construction and also
meet you know co and compliance related to

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[jason_duff]: that so you can start to see
it was finding those little groups of people

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[jason_duff]: that were that were kind of that
existed in the community in the region but

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[jason_duff]: they really weren't talking to each other

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[chestly_lunday]: yeah so i'm going to ask this
question to m because i think it's pertinent

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[chestly_lunday]: most people when they start and they
hear stories like this they're like well obviously

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[chestly_lunday]: it takes money to make money

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[jason_duff]: yeah

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[chestly_lunday]: so there's two since one how much
money did you have when you started and

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[jason_duff]: yeah

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[chestly_lunday]: then to um how did you if
you didn't have a lot how did how

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[chestly_lunday]: did you make a living how what
was the economic engine behind all of this

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[chestly_lunday]: that way you guys can make money
because you know you you have a staff

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[chestly_lunday]: now like obviously you guys have made
some but along the way like somebody in

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[chestly_lunday]: a small town thinking like you know
or even somebody listening to this and they're

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[chestly_lunday]: like i would love to do something
like this in my city

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[jason_duff]: that's right

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[chestly_lunday]: how do they get started if they
don't have the bank account for that what

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[chestly_lunday]: what do they do

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[jason_duff]: well money of course money and energy
are very similar to form of currency and

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[jason_duff]: um u know when you're young and
you're just starting out a lot of times

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[jason_duff]: the money is not what you have
but there are typically groups of people in

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[jason_duff]: communities that have worked very hard and
amassed a lot of money and they're looking

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[jason_duff]: for ways to give back so it
could be in term of stewardship or social

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[jason_duff]: enterprise so finding ways to fund business
ideas or organizations that are meeting a lot

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[jason_duff]: of their mission and their goals of
what they want to see the the other

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00:18:43,818 –> 00:18:47,364
[jason_duff]: community could be better so m in
a lot of towns that can be getting

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[jason_duff]: access to community foundations it can be
getting access to private money lenders and so

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[jason_duff]: i had not heard that term or
understood that term um i'm really happy that

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[jason_duff]: i did find an investor that believed
in me when i first started out because

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00:19:03,451 –> 00:19:07,838
[jason_duff]: a lot of things that i was
doing traditional banks you know they need things

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00:19:07,918 –> 00:19:12,726
[jason_duff]: they can clatter and also throw out
a lot of their application process they really

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00:19:12,846 –> 00:19:16,472
[jason_duff]: weigh experience and the way you know
what your balance sheet is so if you

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00:19:16,512 –> 00:19:20,479
[jason_duff]: have assets that's great if you don't
have a lot of assets starting out getting

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00:19:20,559 –> 00:19:23,063
[jason_duff]: treated no financing can be really hard
so

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[chestly_lunday]: yeah

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[jason_duff]: in the private money lending market you
may pay a little higher industry but you're

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00:19:28,973 –> 00:19:33,661
[jason_duff]: not going to have as much rigor
and do diligence and requirement because that investor

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00:19:33,741 –> 00:19:41,314
[jason_duff]: is really profiling you and doing he
or she's you know do diligence on the

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00:19:41,354 –> 00:19:45,461
[jason_duff]: things that they matter to them and
so we got a price money loan to

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00:19:45,541 –> 00:19:50,429
[jason_duff]: do the renovations for the pit area
and you know the acquisition cost of the

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00:19:50,449 –> 00:19:55,357
[jason_duff]: building was obviously very low but the
renovation costs were several hundred thousand dollars to

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00:19:56,223 –> 00:19:56,387
[chestly_lunday]: yeah

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00:19:56,279 –> 00:20:04,335
[jason_duff]: get the rest ran up and going
and so those those particular pieces once i

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00:20:04,415 –> 00:20:08,482
[jason_duff]: got a private money lender and we
worked really hard that the pizaria could pay

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00:20:09,023 –> 00:20:12,488
[jason_duff]: me as the building owner rent in
the pizaria after six or seven months started

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00:20:12,568 –> 00:20:17,652
[jason_duff]: achieve some pro ability that first project
even though there were a lot of days

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00:20:17,692 –> 00:20:22,200
[jason_duff]: that things were up and down very
challenging that was starting

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00:20:22,080 –> 00:20:22,101
[chestly_lunday]: m

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00:20:22,240 –> 00:20:25,966
[jason_duff]: the track record and i think that's
the no matter where you're at in life

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00:20:26,086 –> 00:20:33,688
[jason_duff]: is actually coming up with a particular
track record that what you say you're going

325
00:20:33,748 –> 00:20:39,297
[jason_duff]: to do actually fulfill and do it
because trust is one of the most important

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00:20:39,398 –> 00:20:44,045
[jason_duff]: currencies so that is kind of the
thing that i just started doing is in

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00:20:44,105 –> 00:20:49,014
[jason_duff]: my small town what i said i
was going to do i did and if

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00:20:49,094 –> 00:20:52,539
[jason_duff]: i made a mistake or if something
didn't work out well i was very trans

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00:20:52,620 –> 00:20:57,868
[jason_duff]: parent and owning that and started to
build that currency that oh you know maybe

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00:20:58,590 –> 00:21:02,075
[jason_duff]: we should take more of a risk
on him because look that pezare is doing

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00:21:02,155 –> 00:21:05,020
[jason_duff]: well and then we started a craft
beer bar a few years ater and then

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00:21:05,100 –> 00:21:09,668
[jason_duff]: that did well and then other restaurants
started seeing the success of the two restaurants

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00:21:09,708 –> 00:21:12,493
[jason_duff]: that they had and they said they
wanted to start to the so you can

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00:21:12,533 –> 00:21:17,942
[jason_duff]: start to see how a lot of
that can snowball but getting traditional financing that's

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00:21:17,982 –> 00:21:23,050
[jason_duff]: kind of where we're at today so
we've used about thirty million dollars in capital

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00:21:23,291 –> 00:21:29,060
[jason_duff]: in the last twelve years in bell
fountain and that funding source have come three

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00:21:29,281 –> 00:21:31,925
[jason_duff]: community banks and while like community

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00:21:31,680 –> 00:21:31,701
[chestly_lunday]: m

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00:21:32,286 –> 00:21:40,299
[jason_duff]: banks and financial institutions is oftentimes there
the board of directors their leadership there employed

340
00:21:40,840 –> 00:21:44,787
[jason_duff]: live and work in the community so
they have a vested interest in seeing the

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00:21:44,827 –> 00:21:46,449
[jason_duff]: community succeed and

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00:21:46,311 –> 00:21:46,331
[chestly_lunday]: m

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00:21:46,750 –> 00:21:52,479
[jason_duff]: those relationships then be kind of you
become your greatest asset because when you're going

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[jason_duff]: ask for more money you've

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[chestly_lunday]: oh

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00:21:54,523 –> 00:21:59,852
[jason_duff]: established a credibility established a track record
and they are more willing to take a

347
00:21:59,932 –> 00:22:05,023
[jason_duff]: risk of knowing the buildings the property
the projects in town and that's been definitely

348
00:22:05,064 –> 00:22:06,375
[jason_duff]: a cornerstone of our success

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00:22:07,511 –> 00:22:11,538
[chestly_lunday]: yeah you you made a mention of
two currencies that you said are a lot

350
00:22:11,618 –> 00:22:17,528
[chestly_lunday]: like money trust and energy so you're
saying money is not the most important thing

351
00:22:17,588 –> 00:22:20,122
[chestly_lunday]: when you're getting started viously it is
important

352
00:22:19,920 –> 00:22:23,407
[jason_duff]: a lot of people say that it
is but i really think in the beginning

353
00:22:23,708 –> 00:22:32,344
[jason_duff]: it's doing small things that are showing
impact and building your resume and building examples

354
00:22:32,424 –> 00:22:34,247
[jason_duff]: of what you've achieved and then i
think

355
00:22:34,204 –> 00:22:34,224
[chestly_lunday]: m

356
00:22:34,307 –> 00:22:41,640
[jason_duff]: the money will come especially when you
establish that you're driven you're hard working and

357
00:22:41,660 –> 00:22:44,908
[jason_duff]: you have integrity in accomplishing what you
say you're going to do

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00:22:45,781 –> 00:22:48,625
[chestly_lunday]: yeah that's big that's really big so

359
00:22:48,570 –> 00:22:49,230
[jason_duff]: oh

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[chestly_lunday]: you you've done this over the last
fifteen years bell fontaine is now one of

361
00:22:53,974 –> 00:22:57,019
[chestly_lunday]: the best places in ohio to live
in

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00:22:56,960 –> 00:23:00,526
[jason_duff]: yeah last we kind of celebrated was
a big week for the town last week

363
00:23:00,626 –> 00:23:05,695
[jason_duff]: so ohio magazine it was one of
the best home towns bell fountain was for

364
00:23:06,316 –> 00:23:10,283
[jason_duff]: twenty twenty two and twenty twenty three
um which if you would have asked me

365
00:23:10,503 –> 00:23:14,089
[jason_duff]: fifteen years ago if we would ever
be considered to be on the cover of

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00:23:14,149 –> 00:23:19,778
[jason_duff]: ohio magazine to accept that award i
wouldn't even ever think it was possible and

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00:23:19,818 –> 00:23:24,847
[jason_duff]: that's just because fountain was a underrated
town um there you know that's why people

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00:23:24,887 –> 00:23:28,333
[jason_duff]: that have not been here for five
ten fifteen years when they come here they're

369
00:23:28,393 –> 00:23:30,897
[jason_duff]: like blown away because it's it's

370
00:23:31,211 –> 00:23:31,355
[chestly_lunday]: yeah

371
00:23:31,658 –> 00:23:35,608
[jason_duff]: when i think of our state there's
a few communities that we always consistently are

372
00:23:35,668 –> 00:23:39,498
[jason_duff]: at the top but we're really excited
to be amongst that list now

373
00:23:40,901 –> 00:23:41,765
[chestly_lunday]: how does that make you feel

374
00:23:43,381 –> 00:23:49,252
[jason_duff]: there's a lot of pride there's also
a lot of energy like around we're just

375
00:23:49,352 –> 00:23:55,823
[jason_duff]: getting started and i cheerfully believe that
because economic development it is um it's always

376
00:23:55,903 –> 00:23:57,466
[jason_duff]: evolving and changing so

377
00:23:58,002 –> 00:23:58,165
[chestly_lunday]: yeah

378
00:23:58,408 –> 00:24:01,212
[jason_duff]: now that we do have a lot
of success we don't have a lot of

379
00:24:01,232 –> 00:24:08,845
[jason_duff]: availability with commercial store fronts today but
to keep really strong restaurants we need quality

380
00:24:08,945 –> 00:24:14,194
[jason_duff]: housing for our employes and probably the
most important aspect is affordable housing so if

381
00:24:14,354 –> 00:24:20,084
[jason_duff]: you do not have dish washers that
can afford ving in your town working in

382
00:24:20,124 –> 00:24:25,292
[jason_duff]: your restaurant you do not have a
restaurant so the newer thing is is really

383
00:24:25,353 –> 00:24:30,221
[jason_duff]: working with our community and our stake
holders of identifying how we make the egosystem

384
00:24:30,441 –> 00:24:36,391
[jason_duff]: better and stronger and and best for
all so like who is who is underserved

385
00:24:36,471 –> 00:24:44,144
[jason_duff]: right now who is unrepresented how are
we listening to those bodies and those people

386
00:24:44,765 –> 00:24:50,014
[jason_duff]: how are we focusing on diversity inclusion
like traditionally and small talens just being honest

387
00:24:50,054 –> 00:24:53,520
[jason_duff]: we're not very good at that and
so like how can we be more entire

388
00:24:53,600 –> 00:24:59,810
[jason_duff]: and all of focusing on growing our
population with a broad base of diverse people

389
00:25:00,010 –> 00:25:04,378
[jason_duff]: and background that add to our eco
system so you know i think it's like

390
00:25:04,458 –> 00:25:08,122
[jason_duff]: no working on these news so it's
you take your breath and you're like wow

391
00:25:08,303 –> 00:25:09,564
[jason_duff]: w we've arrived and we

392
00:25:09,912 –> 00:25:10,096
[chestly_lunday]: yeah

393
00:25:09,944 –> 00:25:13,308
[jason_duff]: we got recognized for this cool award
but like oh my gosh we have so

394
00:25:13,388 –> 00:25:14,169
[jason_duff]: much more work to do

395
00:25:15,543 –> 00:25:19,490
[chestly_lunday]: yeah so dan sullivan is a business
coach he talks about the gap in the

396
00:25:19,550 –> 00:25:23,957
[chestly_lunday]: game a lot and leaders like you
live in the gap right so i'm a

397
00:25:24,037 –> 00:25:29,126
[chestly_lunday]: lot like this where you know we've
had all this effort but when we look

398
00:25:29,226 –> 00:25:32,131
[chestly_lunday]: we are like well we're not where
we want to be the problem is that

399
00:25:32,191 –> 00:25:36,979
[chestly_lunday]: that gap always that line to where
we want to go is always moving it's

400
00:25:37,019 –> 00:25:38,782
[chestly_lunday]: like a horizon we never

401
00:25:38,580 –> 00:25:38,600
[jason_duff]: m

402
00:25:38,882 –> 00:25:43,870
[chestly_lunday]: make it so often leaders like us
we measure ourselves on the gap right so

403
00:25:44,351 –> 00:25:48,037
[chestly_lunday]: here's where we're at here's where we
want to go we're not there um and

404
00:25:48,278 –> 00:25:50,967
[chestly_lunday]: even this morning i was i was
ing in the gap today

405
00:25:51,830 –> 00:25:54,594
[jason_duff]: well it's interesting you bring him up
so you know

406
00:25:55,072 –> 00:25:55,214
[chestly_lunday]: there

407
00:25:55,175 –> 00:25:55,195
[jason_duff]: i

408
00:25:55,274 –> 00:25:56,184
[chestly_lunday]: you go yes

409
00:25:56,638 –> 00:26:00,784
[jason_duff]: have him on my desk you know
one of the most important things in my

410
00:26:01,546 –> 00:26:07,696
[jason_duff]: professional development has been finding people that
helped me work on my mind set in

411
00:26:07,756 –> 00:26:07,876
[jason_duff]: my

412
00:26:07,994 –> 00:26:08,541
[chestly_lunday]: hm

413
00:26:07,996 –> 00:26:13,606
[jason_duff]: systems and processes and so i got
introduced to dan probably about fifteen years ago

414
00:26:13,846 –> 00:26:20,354
[jason_duff]: and and joined state coach and obviously
those systems and processes and finding other like

415
00:26:20,434 –> 00:26:25,059
[jason_duff]: minded people that help with that has
been immensely important

416
00:26:26,101 –> 00:26:30,568
[chestly_lunday]: that is that's so good i'm definitely
there like i'm like man look how far

417
00:26:30,628 –> 00:26:34,595
[chestly_lunday]: we've come you know so that that
gain piece is so important for my mindset

418
00:26:34,675 –> 00:26:40,945
[chestly_lunday]: to stay stay moving in the right
direction to talk a little bit about the

419
00:26:41,066 –> 00:26:46,735
[chestly_lunday]: struggles you had to turn belfontain around
you know it's been over fifteen years especially

420
00:26:46,755 –> 00:26:53,224
[chestly_lunday]: in the early days you talked about
egos obviously in cities there's already usually a

421
00:26:53,304 –> 00:27:01,394
[chestly_lunday]: governing structure um and you're walking in
with this vision and obviously there's stories there

422
00:27:02,536 –> 00:27:02,596
[chestly_lunday]: and

423
00:27:02,562 –> 00:27:02,808
[jason_duff]: oh yeah

424
00:27:02,696 –> 00:27:06,803
[chestly_lunday]: i would love i would love to
hear like wha what's what's the story that

425
00:27:06,923 –> 00:27:10,649
[chestly_lunday]: sticks out to you and how you
re you know obviously there were moments hat

426
00:27:10,690 –> 00:27:14,142
[chestly_lunday]: you're like i don't we're going to
make it and then you pulled it around

427
00:27:14,423 –> 00:27:14,564
[chestly_lunday]: like

428
00:27:14,572 –> 00:27:14,653
[jason_duff]: ah

429
00:27:14,805 –> 00:27:15,748
[chestly_lunday]: what's the one that sticks out

430
00:27:16,580 –> 00:27:20,346
[jason_duff]: well you know starting in a town
you have to understand if you think of

431
00:27:20,827 –> 00:27:25,575
[jason_duff]: how communities are composed think of where
you grew up and then think of the

432
00:27:25,675 –> 00:27:32,770
[jason_duff]: town that is the biggest sports right
i re and imagine you going into the

433
00:27:32,830 –> 00:27:36,218
[jason_duff]: town of your opponent and saying i
want to change everything

434
00:27:36,801 –> 00:27:37,041
[chestly_lunday]: oh

435
00:27:38,771 –> 00:27:39,776
[jason_duff]: sounds teasing right

436
00:27:40,501 –> 00:27:43,132
[chestly_lunday]: sounds like stuff that i do yeah
no it's not

437
00:27:44,020 –> 00:27:49,492
[jason_duff]: well you know this is the thing
is that it's being respectful of history and

438
00:27:49,572 –> 00:27:57,287
[jason_duff]: traditions and i love the words combining
the words preservation with innovation oftentimes

439
00:27:56,631 –> 00:27:56,651
[chestly_lunday]: m

440
00:27:57,447 –> 00:28:01,734
[jason_duff]: those two words conflict in a lot
of people's minds but i actually think they

441
00:28:01,814 –> 00:28:06,983
[jason_duff]: can co exist really well it's the
way you have conversations and it's the way

442
00:28:07,123 –> 00:28:12,071
[jason_duff]: that you honor the legacy the history
the things that got us to where we

443
00:28:12,172 –> 00:28:16,920
[jason_duff]: are today and we want to celebrate
that but it's also saying that we're probably

444
00:28:17,000 –> 00:28:21,707
[jason_duff]: going to have to prepare for the
future and if we do some bigger boulder

445
00:28:21,868 –> 00:28:27,738
[jason_duff]: things and innovate we're going to be
on the map because of of those changes

446
00:28:28,339 –> 00:28:32,946
[jason_duff]: and that's hard change is really hard
for people and it's even you know at

447
00:28:33,006 –> 00:28:38,816
[jason_duff]: times very hard for me and so
i try to lay out that vision and

448
00:28:38,856 –> 00:28:43,444
[jason_duff]: then i try to lay out and
give exampl s and pictures i think photos

449
00:28:43,584 –> 00:28:48,252
[jason_duff]: pictures renderings are one of the most
helpful things that you can do as people

450
00:28:48,472 –> 00:28:53,300
[jason_duff]: are thinking about a change because you
can kind of some folks they have a

451
00:28:53,360 –> 00:28:59,751
[jason_duff]: very visual mind where when you bring
up a new idea it hits their subconscious

452
00:28:59,931 –> 00:29:05,040
[jason_duff]: and then they quickly visualize it in
their head in one of the coaches i

453
00:29:05,080 –> 00:29:10,769
[jason_duff]: was working with that's how my mind
works like i'm a very list visual mind

454
00:29:10,829 –> 00:29:12,532
[jason_duff]: map kind of person like i

455
00:29:12,701 –> 00:29:12,866
[chestly_lunday]: yep

456
00:29:12,793 –> 00:29:16,579
[jason_duff]: see it you'll notice because my eyes
even i'm on okay sometimes they'll move

457
00:29:16,466 –> 00:29:16,607
[chestly_lunday]: what

458
00:29:16,639 –> 00:29:16,659
[jason_duff]: a

459
00:29:16,687 –> 00:29:16,707
[chestly_lunday]: i

460
00:29:16,699 –> 00:29:16,899
[jason_duff]: little

461
00:29:16,808 –> 00:29:16,908
[chestly_lunday]: do

462
00:29:17,140 –> 00:29:17,821
[jason_duff]: over and

463
00:29:17,921 –> 00:29:18,146
[chestly_lunday]: yes

464
00:29:17,921 –> 00:29:22,549
[jason_duff]: i'm actually i'm actually visuling on my
head when i recognized i'm in the minority

465
00:29:23,310 –> 00:29:27,778
[jason_duff]: a lot of people don't have that
ability or don't that's a that's a skill

466
00:29:27,838 –> 00:29:34,228
[jason_duff]: that they prop decisions and things differently
so if you can provide that mind map

467
00:29:34,849 –> 00:29:40,298
[jason_duff]: or that visual representation of what you're
looking to change to do that can really

468
00:29:40,419 –> 00:29:44,946
[jason_duff]: help p lum get to a yes
more quickly and that's kind of what when

469
00:29:45,006 –> 00:29:49,193
[jason_duff]: we came into town we recognized that
the sign ordinance that was in place was

470
00:29:49,354 –> 00:29:53,661
[jason_duff]: way too restrictive you know it almost
took six months just to get in front

471
00:29:53,701 –> 00:29:58,068
[jason_duff]: of a committee and submit your application
and pay a big expensive fee just to

472
00:29:58,128 –> 00:30:01,253
[jason_duff]: hang a sign out in front of
your business but i would travel

473
00:30:01,350 –> 00:30:01,371
[chestly_lunday]: m

474
00:30:01,394 –> 00:30:06,880
[jason_duff]: to other towns and communities and i
would see beautiful at signage i would see

475
00:30:07,021 –> 00:30:11,188
[jason_duff]: way finding sontag so you could clearly
clearly find where the parking lots where you

476
00:30:11,248 –> 00:30:17,478
[jason_duff]: could clearly find where the cultural tourism
kinds of places where to see so when

477
00:30:17,518 –> 00:30:21,565
[jason_duff]: we when we first proposed some of
these ideas we got a lot of push

478
00:30:21,645 –> 00:30:25,051
[jason_duff]: back for a lot different reasons because
it had never been done that way before

479
00:30:25,511 –> 00:30:29,698
[jason_duff]: and so i just kind of took
upon myself to say i'm going to make

480
00:30:29,758 –> 00:30:35,468
[jason_duff]: this my focus and my energy to
help people see what's possible so over the

481
00:30:35,508 –> 00:30:40,877
[jason_duff]: last few years we have built outdoor
patios in the public right away for four

482
00:30:41,017 –> 00:30:46,907
[jason_duff]: profit restaurants serving liquor in the in
the public right away if that doesn't create

483
00:30:46,967 –> 00:30:48,149
[jason_duff]: debate conversation

484
00:30:47,948 –> 00:30:48,921
[chestly_lunday]: yeah

485
00:30:48,289 –> 00:30:50,012
[jason_duff]: amongst people nothing

486
00:30:49,752 –> 00:30:49,894
[chestly_lunday]: yeah

487
00:30:50,132 –> 00:30:51,094
[jason_duff]: will but

488
00:30:51,093 –> 00:30:51,338
[chestly_lunday]: right

489
00:30:51,154 –> 00:30:55,181
[jason_duff]: now i was here to say like
and especially i only happy we implement implemented

490
00:30:55,241 –> 00:31:00,109
[jason_duff]: a lot of those prior to covid
because it kept the restaurant strong and

491
00:31:00,171 –> 00:31:00,393
[chestly_lunday]: open

492
00:31:00,309 –> 00:31:04,797
[jason_duff]: also when you walk in our street
scapes you see the energy the life the

493
00:31:04,917 –> 00:31:09,365
[jason_duff]: umbrellas the the landscaping box is like
you're like that's a place i'd want to

494
00:31:09,505 –> 00:31:11,308
[jason_duff]: pull over and walk around

495
00:31:11,235 –> 00:31:11,781
[chestly_lunday]: hm

496
00:31:11,368 –> 00:31:16,096
[jason_duff]: and shop and eat and so i
think it's just helping those those towns and

497
00:31:16,176 –> 00:31:20,844
[jason_duff]: communities and those leaders have come it's
in the decisions that they're making even when

498
00:31:20,864 –> 00:31:26,313
[jason_duff]: they make it it may not may
not get a hundred percent consensus amongst everyone

499
00:31:26,633 –> 00:31:30,139
[jason_duff]: but they can show that they have
thought through the process and they can give

500
00:31:30,219 –> 00:31:35,215
[jason_duff]: i give strategies and ideas for what
it could look like if if we do

501
00:31:35,295 –> 00:31:35,978
[jason_duff]: make that decision

502
00:31:36,741 –> 00:31:40,269
[chestly_lunday]: and so you said visuals are super
important for that

503
00:31:41,320 –> 00:31:44,546
[jason_duff]: yeah and you know it's fun to
come when when you come to town and

504
00:31:44,606 –> 00:31:49,574
[jason_duff]: we actually highlight this on our website
too with our case studies we have before

505
00:31:49,614 –> 00:31:51,377
[jason_duff]: and after pictures and

506
00:31:51,239 –> 00:31:51,771
[chestly_lunday]: hm

507
00:31:51,878 –> 00:31:57,387
[jason_duff]: there it's very powerful to see because
again when you're walking the streets and you've

508
00:31:57,447 –> 00:32:01,073
[jason_duff]: only been to town maybe for the
first time in the last few years you

509
00:32:01,173 –> 00:32:05,180
[jason_duff]: don't know how bad it was but
when i bring out the visual let just

510
00:32:05,701 –> 00:32:10,509
[jason_duff]: tell you about the jewelry store that
was in our town for seventy years that

511
00:32:11,270 –> 00:32:16,759
[jason_duff]: some folks that were abusing drugs broke
into the jewelry store stole the jewelry and

512
00:32:16,799 –> 00:32:16,899
[jason_duff]: then

513
00:32:16,851 –> 00:32:16,871
[chestly_lunday]: m

514
00:32:16,960 –> 00:32:21,127
[jason_duff]: let the building on fire i mean
that was that was just the state of

515
00:32:21,247 –> 00:32:24,172
[jason_duff]: what our community was challenged with and
i

516
00:32:24,203 –> 00:32:24,367
[chestly_lunday]: yeah

517
00:32:24,332 –> 00:32:27,397
[jason_duff]: showed that picture of the burn out
building and then the after picture i showed

518
00:32:27,457 –> 00:32:30,522
[jason_duff]: today that is a lane and botique
so

519
00:32:30,915 –> 00:32:30,956
[chestly_lunday]: m

520
00:32:31,103 –> 00:32:36,552
[jason_duff]: two business concepts in one building and
what's so amazing about combining a salon and

521
00:32:36,592 –> 00:32:42,484
[jason_duff]: botiqueis as people are getting their hair
done and they have to walk through the

522
00:32:42,544 –> 00:32:43,828
[jason_duff]: boutique and if you're

523
00:32:43,803 –> 00:32:43,947
[chestly_lunday]: yeah

524
00:32:43,908 –> 00:32:49,151
[jason_duff]: sitting there for an hour waiting for
a service to set you're walking out with

525
00:32:49,292 –> 00:32:54,182
[jason_duff]: hundreds of dollars and clothes and gift
ware because you're stuck in the salon and

526
00:32:54,302 –> 00:32:54,423
[jason_duff]: so

527
00:32:54,791 –> 00:32:54,935
[chestly_lunday]: yeah

528
00:32:55,164 –> 00:32:59,012
[jason_duff]: it's just it's pretty powerful when you
can see that visual and just

529
00:32:58,892 –> 00:32:59,097
[chestly_lunday]: yeah

530
00:32:59,152 –> 00:33:02,198
[jason_duff]: understand the d n a and the
story behind it

531
00:33:03,501 –> 00:33:07,129
[chestly_lunday]: would there any other like pointers that
you d give people that are trying to

532
00:33:07,189 –> 00:33:11,217
[chestly_lunday]: enact change in an environment that is
allergic to it

533
00:33:12,150 –> 00:33:14,194
[jason_duff]: yeah you have to have courage and
i

534
00:33:14,241 –> 00:33:14,383
[chestly_lunday]: yeah

535
00:33:14,275 –> 00:33:20,866
[jason_duff]: think that's another thing is that sometimes
you're going to be goin be met with

536
00:33:20,926 –> 00:33:26,115
[jason_duff]: a lot of resistance and i think
sometimes it's finding a smaller group of people

537
00:33:26,716 –> 00:33:31,504
[jason_duff]: that are going to kind of take
charge actually implement something because

538
00:33:31,451 –> 00:33:32,091
[chestly_lunday]: yeah

539
00:33:31,624 –> 00:33:35,911
[jason_duff]: if you try to get too much
governance and too much too many people involved

540
00:33:36,372 –> 00:33:38,856
[jason_duff]: a lot of times things just get
stuck and i

541
00:33:38,911 –> 00:33:39,073
[chestly_lunday]: yeah

542
00:33:39,016 –> 00:33:43,744
[jason_duff]: think we see this in our churches
we this and a lot of organizations is

543
00:33:43,844 –> 00:33:49,313
[jason_duff]: that sometimes you got to pull it
to a smaller group and really flush out

544
00:33:49,514 –> 00:33:53,643
[jason_duff]: think that through and then t it
up for the larger group to have confidence

545
00:33:53,744 –> 00:33:54,953
[jason_duff]: in that recommendation

546
00:33:56,332 –> 00:34:00,580
[chestly_lunday]: yeah so i was thinking about the
bell curve of innovation like obviously you're an

547
00:34:00,640 –> 00:34:03,926
[chestly_lunday]: innovator i can see that in the
way you're talking about but you're talking about

548
00:34:03,986 –> 00:34:06,846
[chestly_lunday]: finding these early adoptors it

549
00:34:07,810 –> 00:34:07,930
[jason_duff]: it's

550
00:34:08,051 –> 00:34:08,353
[chestly_lunday]: that ten

551
00:34:08,431 –> 00:34:08,972
[jason_duff]: combination

552
00:34:08,433 –> 00:34:09,298
[chestly_lunday]: to fifteen per cent

553
00:34:09,493 –> 00:34:10,415
[jason_duff]: early adoptors

554
00:34:10,202 –> 00:34:10,323
[chestly_lunday]: yeah

555
00:34:10,515 –> 00:34:15,022
[jason_duff]: you need those there's also this thing
and that bell curve that i call

556
00:34:14,964 –> 00:34:15,531
[chestly_lunday]: hm

557
00:34:15,082 –> 00:34:22,435
[jason_duff]: the retro effect and so history repeats
itself and i love in our town i'm

558
00:34:22,495 –> 00:34:27,122
[jason_duff]: really proud of all of our antique
walls and if you are the kind of

559
00:34:27,183 –> 00:34:30,789
[jason_duff]: person that wants to take a day
trip you'll fall in love with our town

560
00:34:30,909 –> 00:34:36,615
[jason_duff]: because we have three or four really
incredible vintage antique stores and you

561
00:34:36,612 –> 00:34:36,776
[chestly_lunday]: yeah

562
00:34:36,695 –> 00:34:41,250
[jason_duff]: walk in there and it's like depending
on no matter what age you are it's

563
00:34:41,350 –> 00:34:47,079
[jason_duff]: reliving your childhood it's re living your
family family memories and experiences going to your

564
00:34:47,140 –> 00:34:53,270
[jason_duff]: grandparents house in that nostalgic that those
those those experiences those feelings those emotio s

565
00:34:53,310 –> 00:34:59,340
[jason_duff]: are very very powerful and so people
love to shop and collect and curate those

566
00:34:59,420 –> 00:35:05,129
[jason_duff]: things from the past and i think
the same is true with um new business

567
00:35:05,270 –> 00:35:12,362
[jason_duff]: ideas is like right now there's a
reason why the adult macdonald's happy meal his

568
00:35:12,442 –> 00:35:17,570
[jason_duff]: help macdonalds increased its revenue like twenty
percent in the last quarter cause

569
00:35:17,342 –> 00:35:17,486
[chestly_lunday]: yeah

570
00:35:17,951 –> 00:35:18,572
[jason_duff]: all of these

571
00:35:18,441 –> 00:35:19,101
[chestly_lunday]: yeah

572
00:35:18,752 –> 00:35:23,160
[jason_duff]: eighties kids seventies eighties nine these kids
that had the happy meal experience they want

573
00:35:23,200 –> 00:35:28,589
[jason_duff]: to relive that happiness and so i
just think like for me it's it's it's

574
00:35:28,809 –> 00:35:34,436
[jason_duff]: definite finding the early adoptors and the
innovators but it's also really working of what's

575
00:35:34,596 –> 00:35:37,079
[jason_duff]: retro vintage and how we can make
that cool again

576
00:35:38,512 –> 00:35:43,761
[chestly_lunday]: so you're finding you're going into these
areas i'm sorry you know that i have

577
00:35:44,302 –> 00:35:46,806
[chestly_lunday]: a great affinity for church and

578
00:35:46,980 –> 00:35:47,103
[jason_duff]: yeah

579
00:35:47,968 –> 00:35:53,556
[chestly_lunday]: helping a lot of these churches the
you think about the future and so you

580
00:35:53,636 –> 00:35:57,733
[chestly_lunday]: go into these towns you're like what
can we hold on to we can make

581
00:35:57,793 –> 00:35:59,499
[chestly_lunday]: a centerpiece for what we do again

582
00:36:00,821 –> 00:36:04,707
[jason_duff]: a hundred percent and actually they tell
on themselves what you know on f he

583
00:36:04,727 –> 00:36:08,413
[jason_duff]: questions when i come into town is
like so tell me about your town what

584
00:36:08,453 –> 00:36:12,681
[jason_duff]: makes it cool and they'll usually say
something like well a hundred years ago our

585
00:36:12,801 –> 00:36:18,350
[jason_duff]: town was known for this and you
know i'll share an example that's also here

586
00:36:18,390 –> 00:36:23,378
[jason_duff]: in ohio as i travelled up to
brian ohio which is in williams county so

587
00:36:23,499 –> 00:36:28,587
[jason_duff]: it's in north west ohio and it's
also a courthouse community and i came into

588
00:36:28,647 –> 00:36:31,732
[jason_duff]: brian i asked that question of some
of the leaders there and they were very

589
00:36:31,832 –> 00:36:35,939
[jason_duff]: proud to share that the town is
home to three kind of hundred year old

590
00:36:36,160 –> 00:36:42,470
[jason_duff]: pani's um one is the spangler candy
company which is the maker of dum dum

591
00:36:42,650 –> 00:36:43,933
[jason_duff]: suckers bit of

592
00:36:44,022 –> 00:36:44,204
[chestly_lunday]: wow

593
00:36:44,033 –> 00:36:45,014
[jason_duff]: honey one

594
00:36:45,041 –> 00:36:45,183
[chestly_lunday]: yeah

595
00:36:45,054 –> 00:36:47,879
[jason_duff]: of the largest makers of candy canes
in the world

596
00:36:48,512 –> 00:36:48,635
[chestly_lunday]: wow

597
00:36:48,520 –> 00:36:56,794
[jason_duff]: and then we learned about bared manufacturing
and engineering they are makers of air conditioning

598
00:36:56,834 –> 00:37:03,423
[jason_duff]: equipment and a lot of engineering technology
related um manufacturing that's happening there in another

599
00:37:03,463 –> 00:37:07,768
[jason_duff]: great company and then the ohio arts
company is the maker of the sketch

600
00:37:08,331 –> 00:37:08,574
[chestly_lunday]: uh

601
00:37:08,368 –> 00:37:08,809
[jason_duff]: so like

602
00:37:09,100 –> 00:37:09,141
[chestly_lunday]: uh

603
00:37:09,480 –> 00:37:12,343
[jason_duff]: as i'm like talking about their town
and they're like well we don't want to

604
00:37:12,383 –> 00:37:17,320
[jason_duff]: make it all about candy and i'm
like no no i get that but when

605
00:37:17,400 –> 00:37:21,824
[jason_duff]: you talk about dum dum suckers and
some of these things like you can't bury

606
00:37:21,904 –> 00:37:26,128
[jason_duff]: the factor bury your ace that it
is about candy

607
00:37:26,791 –> 00:37:26,933
[chestly_lunday]: yeah

608
00:37:26,949 –> 00:37:27,309
[jason_duff]: and so

609
00:37:27,257 –> 00:37:29,073
[chestly_lunday]: it is about kids

610
00:37:28,990 –> 00:37:29,531
[jason_duff]: i mean that's what

611
00:37:29,455 –> 00:37:29,596
[chestly_lunday]: in a

612
00:37:29,631 –> 00:37:29,871
[jason_duff]: people

613
00:37:29,676 –> 00:37:29,877
[chestly_lunday]: lot of

614
00:37:29,911 –> 00:37:30,052
[jason_duff]: will

615
00:37:29,937 –> 00:37:30,219
[chestly_lunday]: ways

616
00:37:30,092 –> 00:37:30,312
[jason_duff]: drive

617
00:37:30,400 –> 00:37:30,580
[chestly_lunday]: right

618
00:37:30,572 –> 00:37:31,133
[jason_duff]: ours to

619
00:37:31,204 –> 00:37:31,324
[chestly_lunday]: just

620
00:37:31,213 –> 00:37:31,835
[jason_duff]: from experience

621
00:37:31,806 –> 00:37:31,987
[chestly_lunday]: yeah

622
00:37:31,915 –> 00:37:37,324
[jason_duff]: and so we ended up helping them
launch a new community brandon campaign that is

623
00:37:37,424 –> 00:37:41,090
[jason_duff]: called live the sweet life in brian
ohio so

624
00:37:41,040 –> 00:37:41,061
[chestly_lunday]: m

625
00:37:41,330 –> 00:37:46,339
[jason_duff]: it's not about candy but it's talking
about why in all the different ways that

626
00:37:46,499 –> 00:37:49,524
[jason_duff]: all of those companies and the way
the community works together about it is pretty

627
00:37:50,085 –> 00:37:55,534
[jason_duff]: amazing the quality of life the experience
s there restaurants the schools the parks lived

628
00:37:55,554 –> 00:37:59,541
[jason_duff]: the sweet life in brian ohio and
so they you know really kind of taken

629
00:37:59,621 –> 00:38:04,409
[jason_duff]: that in and ran with it their
water tower is now a large dumb dumb

630
00:38:04,629 –> 00:38:07,915
[jason_duff]: suck rum they've got you instagramable

631
00:38:07,296 –> 00:38:08,039
[chestly_lunday]: that is awesome

632
00:38:07,995 –> 00:38:13,304
[jason_duff]: experiences and murals in the town that
kind of highlight the branding campaign and it's

633
00:38:13,364 –> 00:38:13,624
[jason_duff]: getting

634
00:38:13,411 –> 00:38:13,596
[chestly_lunday]: yeah

635
00:38:13,925 –> 00:38:19,314
[jason_duff]: messaging and people talking about it but
like i think like helping people uncover what

636
00:38:19,354 –> 00:38:23,941
[jason_duff]: they already all talk about but they
do a really they do a really poor

637
00:38:24,042 –> 00:38:27,267
[jason_duff]: job of being a story teller of
telling the history and just

638
00:38:27,202 –> 00:38:27,366
[chestly_lunday]: yeah

639
00:38:27,287 –> 00:38:32,744
[jason_duff]: kind of circling back to the faith
community like there's so much innovation i kind

640
00:38:32,784 –> 00:38:38,353
[jason_duff]: of look at music ministry so like
you know the hymnal that we all opened

641
00:38:38,473 –> 00:38:43,862
[jason_duff]: up and that we cherished in our
congregation you know there's a lot of younger

642
00:38:43,943 –> 00:38:49,251
[jason_duff]: folks that want contemporary christian music and
there's nothing wrong with that it's like you

643
00:38:49,311 –> 00:38:53,178
[jason_duff]: look at the music genera of where
you're from like i somebody every day say

644
00:38:53,358 –> 00:38:57,465
[jason_duff]: i love those old is like what
is that like oh nineteen nineties like and

645
00:38:57,525 –> 00:39:00,210
[jason_duff]: i'm like it's just like what's what's
going on

646
00:39:01,001 –> 00:39:01,163
[chestly_lunday]: yeah

647
00:39:01,051 –> 00:39:05,879
[jason_duff]: but like there is still a what
i think is needed when people are remaking

648
00:39:05,939 –> 00:39:10,344
[jason_duff]: it doing traditional christian hymnal music but

649
00:39:10,421 –> 00:39:10,563
[chestly_lunday]: yeah

650
00:39:10,525 –> 00:39:14,269
[jason_duff]: bringing their arrangements and bringing their ideas
into the future

651
00:39:15,444 –> 00:39:23,464
[chestly_lunday]: yeah so that's so good i i
just really i got excited about the dumb

652
00:39:23,544 –> 00:39:25,586
[chestly_lunday]: dumb sucker i won't lie

653
00:39:25,570 –> 00:39:26,694
[jason_duff]: i love dum dum suckers to

654
00:39:26,908 –> 00:39:27,088
[chestly_lunday]: yeah

655
00:39:27,155 –> 00:39:27,296
[jason_duff]: that's

656
00:39:27,208 –> 00:39:27,408
[chestly_lunday]: man

657
00:39:27,336 –> 00:39:27,477
[jason_duff]: what i

658
00:39:27,549 –> 00:39:27,629
[chestly_lunday]: and

659
00:39:27,557 –> 00:39:27,697
[jason_duff]: gave

660
00:39:27,689 –> 00:39:27,849
[chestly_lunday]: then

661
00:39:27,758 –> 00:39:27,818
[jason_duff]: out

662
00:39:27,929 –> 00:39:28,009
[chestly_lunday]: the

663
00:39:27,938 –> 00:39:28,179
[jason_duff]: actually

664
00:39:28,229 –> 00:39:28,690
[chestly_lunday]: act

665
00:39:28,279 –> 00:39:29,644
[jason_duff]: gave up for trick er treat this
year

666
00:39:30,862 –> 00:39:31,545
[chestly_lunday]: oh yeah did you

667
00:39:31,930 –> 00:39:31,970
[jason_duff]: we

668
00:39:31,946 –> 00:39:32,127
[chestly_lunday]: that's

669
00:39:32,050 –> 00:39:32,171
[jason_duff]: gave

670
00:39:32,167 –> 00:39:32,609
[chestly_lunday]: amazing

671
00:39:32,251 –> 00:39:32,975
[jason_duff]: our dumb dums yet

672
00:39:33,641 –> 00:39:37,164
[chestly_lunday]: so you've got this whole side of
your business where you're like you're helping i

673
00:39:37,244 –> 00:39:41,608
[chestly_lunday]: guess helping towns re brand themselves find
their magic and like oh hey this is

674
00:39:42,168 –> 00:39:46,844
[chestly_lunday]: this is not about the dumb dumb
sucker but what's behind it so you have

675
00:39:46,884 –> 00:39:49,649
[chestly_lunday]: that ability to do that as well
like talk

676
00:39:49,590 –> 00:39:49,770
[jason_duff]: i mean

677
00:39:49,709 –> 00:39:50,150
[chestly_lunday]: about that

678
00:39:50,011 –> 00:39:53,577
[jason_duff]: what happened we started running out of
buildings here and we started getting all these

679
00:39:53,637 –> 00:40:00,368
[jason_duff]: calls from mayors economic development professionals other
investors saying what you've done is incredible can

680
00:40:00,468 –> 00:40:04,314
[jason_duff]: we have you come to art haman
do it so we started build a consulting

681
00:40:04,355 –> 00:40:09,403
[jason_duff]: practice is consulting practice where we will
take our team members and we will go

682
00:40:09,443 –> 00:40:15,072
[jason_duff]: to that town and learn all about
the kind of things that make the town

683
00:40:15,173 –> 00:40:17,997
[jason_duff]: special where there's gaps or opportunities will

684
00:40:17,991 –> 00:40:18,011
[chestly_lunday]: m

685
00:40:18,037 –> 00:40:23,126
[jason_duff]: provide them key recommendations and tools that
they can they can implement and then we'll

686
00:40:23,146 –> 00:40:26,110
[jason_duff]: bring them back to bell fountain and
take them on a cure a tour and

687
00:40:26,170 –> 00:40:31,054
[jason_duff]: visit to meet our entrepreneur is to
really dive deeper on some of the performers

688
00:40:31,114 –> 00:40:35,278
[jason_duff]: the economics how we did it and
so they can rip and duplicate all those

689
00:40:35,338 –> 00:40:36,559
[jason_duff]: ideas and take them back home

690
00:40:37,551 –> 00:40:42,785
[chestly_lunday]: that's so cool that's so cool i'm
thinking about how do we apply that to

691
00:40:42,845 –> 00:40:48,113
[chestly_lunday]: the church world we have three hundred
thousand churches in america most of them are

692
00:40:48,194 –> 00:40:54,344
[chestly_lunday]: small didn't used to be that way
many of them were much bigger but i'm

693
00:40:54,384 –> 00:41:00,944
[chestly_lunday]: thinking about how to help churches really
see what you've done not just for themselves

694
00:41:01,364 –> 00:41:05,050
[chestly_lunday]: but i think there's another there's a
second life for them when they start thinking

695
00:41:05,131 –> 00:41:09,518
[chestly_lunday]: like you've thought about the towns that
they live in like there's some opportunity to

696
00:41:09,939 –> 00:41:14,337
[chestly_lunday]: in some energy around you're doing what
they can do and might extend their life

697
00:41:15,790 –> 00:41:21,645
[jason_duff]: actually it does both it grows and
nourishes the community and then

698
00:41:21,607 –> 00:41:22,161
[chestly_lunday]: hm

699
00:41:22,066 –> 00:41:30,070
[jason_duff]: know vice versa helps fill the pews
helps get engagement helps get more online followers

700
00:41:30,210 –> 00:41:36,040
[jason_duff]: and i can share you know in
our town we're planning christmas festive is right

701
00:41:36,080 –> 00:41:42,869
[jason_duff]: now and in the last few years
a local church bell fountain grace church has

702
00:41:44,090 –> 00:41:46,325
[jason_duff]: independent of the downtown group

703
00:41:47,072 –> 00:41:47,215
[chestly_lunday]: yeah

704
00:41:47,630 –> 00:41:54,943
[jason_duff]: organized a large christmas festival for the
community that they fund and support and do

705
00:41:55,343 –> 00:41:59,650
[jason_duff]: in the downtown and so this year
because last few years there was been two

706
00:41:59,731 –> 00:42:00,792
[jason_duff]: events we

707
00:42:01,022 –> 00:42:01,166
[chestly_lunday]: yeah

708
00:42:01,353 –> 00:42:07,283
[jason_duff]: kind of combined super powers and said
you know the downtown our volunteers we we're

709
00:42:07,343 –> 00:42:08,185
[jason_duff]: kind of short on them

710
00:42:08,811 –> 00:42:09,255
[chestly_lunday]: oh

711
00:42:08,966 –> 00:42:13,554
[jason_duff]: you know what are ways that we
can plug in more of your congregation into

712
00:42:13,674 –> 00:42:17,560
[jason_duff]: our structures that have been set up
whether it's the christmas parade whether it's the

713
00:42:17,600 –> 00:42:22,789
[jason_duff]: lie of nativity whether it's you know
just share the church for our pumpkin walk

714
00:42:23,390 –> 00:42:34,689
[jason_duff]: around you know in october they served
a h walking taco stand and make your

715
00:42:34,829 –> 00:42:40,198
[jason_duff]: own carmel apple bar it was the
coolest thing ever brought i would say hundreds

716
00:42:40,358 –> 00:42:44,585
[jason_duff]: if not thousands of children in our
downtown and

717
00:42:44,521 –> 00:42:44,703
[chestly_lunday]: that's

718
00:42:44,725 –> 00:42:44,826
[jason_duff]: you

719
00:42:44,743 –> 00:42:44,905
[chestly_lunday]: cool

720
00:42:44,886 –> 00:42:50,475
[jason_duff]: can imagine the photos you can imagine
smiles like that whole experience in that ministry

721
00:42:50,595 –> 00:42:54,462
[jason_duff]: and i think that's the the appropriate
word to use it's like ministry and serving

722
00:42:54,522 –> 00:42:55,784
[jason_duff]: your community and

723
00:42:55,721 –> 00:42:55,863
[chestly_lunday]: yeah

724
00:42:55,884 –> 00:43:01,153
[jason_duff]: getting people engaged and so think the
big thing is that again a lot of

725
00:43:01,213 –> 00:43:06,822
[jason_duff]: times we've just been doing what we've
always been doing the same service projects the

726
00:43:07,003 –> 00:43:13,825
[jason_duff]: same trips the same conversation and not
not they're not meaningful but it's okay to

727
00:43:14,810 –> 00:43:20,179
[jason_duff]: change it up a little bit and
maybe find a community partner that that you

728
00:43:20,239 –> 00:43:23,845
[jason_duff]: can get your volunteers and your congregation
saying well the reason why i show up

729
00:43:23,965 –> 00:43:28,495
[jason_duff]: every sunday is i get to see
and hear and be a part of all

730
00:43:28,555 –> 00:43:29,758
[jason_duff]: these cool things in my community

731
00:43:30,681 –> 00:43:37,937
[chestly_lunday]: that's big you so you've you've laid
out a timplet for people to have like

732
00:43:38,037 –> 00:43:43,747
[chestly_lunday]: change management in their entire cities obviously
they can do this in their organization just

733
00:43:43,827 –> 00:43:48,935
[chestly_lunday]: pick up the principles that i've been
trying to like the in your story m

734
00:43:49,757 –> 00:43:54,404
[chestly_lunday]: one of the biggest concerns that i
think i've heard when people move into something

735
00:43:54,465 –> 00:44:00,835
[chestly_lunday]: like what you've done obviously not to
your scale but it's that initial hesitancy to

736
00:44:00,995 –> 00:44:06,764
[chestly_lunday]: collaborate together because of the egos how
are you able to shift that in your

737
00:44:06,844 –> 00:44:11,692
[chestly_lunday]: environment and is there are there any
pointers to go in obviously you've talked about

738
00:44:11,832 –> 00:44:17,001
[chestly_lunday]: the small group of people that are
around that but there are other people that

739
00:44:17,061 –> 00:44:21,408
[chestly_lunday]: i know that have some some skin
in the game that may not have had

740
00:44:21,489 –> 00:44:26,277
[chestly_lunday]: it at the beginning and a lot
of it centered around this fear of collaboration

741
00:44:27,038 –> 00:44:27,438
[chestly_lunday]: how do you

742
00:44:27,780 –> 00:44:28,470
[jason_duff]: yeah

743
00:44:27,899 –> 00:44:30,928
[chestly_lunday]: how do you that fear subside what
have you guys done

744
00:44:31,931 –> 00:44:32,154
[jason_duff]: okay

745
00:44:32,092 –> 00:44:32,963
[chestly_lunday]: we could glean from

746
00:44:33,960 –> 00:44:39,874
[jason_duff]: sometimes it's saying hey i have this
idea and i plan to do it and

747
00:44:39,954 –> 00:44:44,784
[jason_duff]: i'm what my my my my boat
is very large i'm looking for more people

748
00:44:44,824 –> 00:44:50,713
[jason_duff]: that want to jump in this ship
and it's a much different ask than hey

749
00:44:50,794 –> 00:44:55,220
[jason_duff]: i'm looking for four people and we're
going to sit and figure this out and

750
00:44:55,621 –> 00:45:01,955
[jason_duff]: try to get everyone's ideas to to
work together i think part of that goes

751
00:45:01,975 –> 00:45:06,732
[jason_duff]: down to that courage comment is like
have the courage to like take on something

752
00:45:06,932 –> 00:45:11,199
[jason_duff]: and something does not have to be
buying a huge building in your town it

753
00:45:11,299 –> 00:45:14,965
[jason_duff]: could be just like the example of
saying we're going to clean trash cans today

754
00:45:15,126 –> 00:45:20,154
[jason_duff]: we're going to you know wash the
or front windows or because then i think

755
00:45:20,254 –> 00:45:24,261
[jason_duff]: what will naturally happen as people see
you and get to know you and they

756
00:45:24,301 –> 00:45:29,930
[jason_duff]: see your drive they and then i
think it's actually expressing tremendous amounts of gratitude

757
00:45:30,451 –> 00:45:34,939
[jason_duff]: to when people do show up or
when people are brought into what you're doing

758
00:45:35,159 –> 00:45:39,847
[jason_duff]: thanking acknowledging them because that also feels
that engine for even more good things to

759
00:45:39,907 –> 00:45:41,029
[jason_duff]: happen but

760
00:45:40,991 –> 00:45:41,153
[chestly_lunday]: yeah

761
00:45:42,291 –> 00:45:46,378
[jason_duff]: i think it's kind of like and
i'll share today in our in our downtown

762
00:45:46,438 –> 00:45:50,525
[jason_duff]: in the beginning it was just maybe
me and a few others but now there

763
00:45:50,625 –> 00:45:56,976
[jason_duff]: is a whole host of other really
alanted creative entrepreneur ism organizations and i will

764
00:45:57,076 –> 00:46:00,361
[jason_duff]: clearly tell you not everyone is on
the same page and in

765
00:46:00,421 –> 00:46:00,562
[chestly_lunday]: right

766
00:46:00,421 –> 00:46:04,428
[jason_duff]: fact some of them could be deemed
competition but it's

767
00:46:04,496 –> 00:46:04,516
[chestly_lunday]: m

768
00:46:04,849 –> 00:46:06,331
[jason_duff]: awesome because

769
00:46:05,880 –> 00:46:05,901
[chestly_lunday]: m

770
00:46:07,032 –> 00:46:14,304
[jason_duff]: they're focused on this group or this
project or this part of town and the

771
00:46:14,425 –> 00:46:22,356
[jason_duff]: whole breed of competition raised is everyone
to do even more and so i'll just

772
00:46:22,396 –> 00:46:27,146
[jason_duff]: go back that i don't think you
need a hundred percent of the time a

773
00:46:27,246 –> 00:46:31,780
[jason_duff]: hundred percent buying and a hundred per
cent agreement find

774
00:46:31,421 –> 00:46:31,583
[chestly_lunday]: yeah

775
00:46:32,121 –> 00:46:37,710
[jason_duff]: something find a project build a small
group and then welcome people to your boat

776
00:46:37,850 –> 00:46:42,618
[jason_duff]: or your ship that want to jump
on their collaboration partners but does not mean

777
00:46:43,079 –> 00:46:46,857
[jason_duff]: they have to have ownership in every
detail of your of your project

778
00:46:47,881 –> 00:46:55,013
[chestly_lunday]: yeah that's really good i think you
said something that scares a lot of leaders

779
00:46:55,073 –> 00:47:00,149
[chestly_lunday]: that i know of especially in the
church circle but competition is actually hell four

780
00:47:00,712 –> 00:47:00,794
[jason_duff]: ah

781
00:47:00,981 –> 00:47:02,608
[chestly_lunday]: you drill down into that a little
bit

782
00:47:03,200 –> 00:47:10,050
[jason_duff]: well i love that there's variety and
i love there's opportunity to clarify who you

783
00:47:10,230 –> 00:47:19,098
[jason_duff]: serve what makes you different and i
think everyone in particularly in the the faith

784
00:47:19,158 –> 00:47:23,918
[jason_duff]: based community like there's a lot of
different paths to god and so it's like

785
00:47:24,880 –> 00:47:31,591
[jason_duff]: find your path find your audience find
your the style n the way you present

786
00:47:31,711 –> 00:47:37,600
[jason_duff]: that in the way you fulfill that
and like just own it because who'd want

787
00:47:37,661 –> 00:47:41,324
[jason_duff]: to be in the middling many and
i think that's kind of like the challenge

788
00:47:41,404 –> 00:47:48,112
[jason_duff]: that when there's disruption in industry it's
like finding the things that you hold dear

789
00:47:48,292 –> 00:47:55,685
[jason_duff]: that makes your church congregate congregation destination
whatever label you want to put on it

790
00:47:57,528 –> 00:48:02,977
[jason_duff]: why are you different and what do
you provide and how do you fill people

791
00:48:03,117 –> 00:48:08,125
[jason_duff]: up how do you how do you
serve your community and serve serve god like

792
00:48:08,446 –> 00:48:14,360
[jason_duff]: those and i know that's a very
broad thing but like be be something just

793
00:48:14,421 –> 00:48:17,194
[jason_duff]: don't be the same thing that everyone
else is

794
00:48:18,091 –> 00:48:21,717
[chestly_lunday]: yeah that's good that's good i'm thinking

795
00:48:21,729 –> 00:48:21,750
[jason_duff]: m

796
00:48:22,057 –> 00:48:26,184
[chestly_lunday]: of you know what you've done in
belle fontaine like is going to spread all

797
00:48:26,264 –> 00:48:32,074
[chestly_lunday]: over the country just because of where
we're headed ecanom ly obviously more and more

798
00:48:32,234 –> 00:48:37,984
[chestly_lunday]: of our age are looking for buying
local and so there's this real ability to

799
00:48:38,885 –> 00:48:43,753
[chestly_lunday]: to start looking at areas i'm even
thinking of two in this area that i

800
00:48:43,874 –> 00:48:48,181
[chestly_lunday]: live at in ohio that i'm like
there's some cool stories around here

801
00:48:48,619 –> 00:48:49,170
[jason_duff]: hm

802
00:48:48,702 –> 00:48:52,909
[chestly_lunday]: you know this whole town that was
built for this this guy's daughter you know

803
00:48:53,850 –> 00:48:53,991
[chestly_lunday]: like

804
00:48:54,277 –> 00:48:54,870
[jason_duff]: hm

805
00:48:54,552 –> 00:49:03,191
[chestly_lunday]: that's that's gold right there but there's
some real opportunities to change communities and and

806
00:49:03,351 –> 00:49:07,595
[chestly_lunday]: really probably build for the first time
in america maybe in a long time what

807
00:49:07,815 –> 00:49:09,197
[chestly_lunday]: real community looks like

808
00:49:09,988 –> 00:49:10,500
[jason_duff]: hm

809
00:49:10,158 –> 00:49:14,163
[chestly_lunday]: and i've heard you talk about this
that this isn't about obviously you got to

810
00:49:14,203 –> 00:49:15,387
[chestly_lunday]: make money but

811
00:49:15,346 –> 00:49:16,743
[jason_duff]: hm oh

812
00:49:16,931 –> 00:49:19,367
[chestly_lunday]: it's a lot more about community building

813
00:49:20,123 –> 00:49:20,670
[jason_duff]: hm

814
00:49:21,103 –> 00:49:24,896
[chestly_lunday]: did you discover that along the way
or was that something that was already an

815
00:49:24,976 –> 00:49:25,518
[chestly_lunday]: eight in you

816
00:49:26,771 –> 00:49:32,378
[jason_duff]: well it's probably come from the people
that were the leaders when i was growing

817
00:49:32,499 –> 00:49:38,175
[jason_duff]: up i mean who provided the donations
to fund the tea ball team who

818
00:49:38,301 –> 00:49:38,321
[chestly_lunday]: m

819
00:49:38,937 –> 00:49:44,366
[jason_duff]: provided the intern ships for when we
want to learn a new skill most of

820
00:49:44,406 –> 00:49:50,086
[jason_duff]: the small business owners in our town
we're very instrumental in our schools were very

821
00:49:50,226 –> 00:49:56,016
[jason_duff]: instrumental in our churches you know and
i think back to organizations like rotary and

822
00:49:56,216 –> 00:50:01,622
[jason_duff]: quanas and all the service clubs and
there were things that i was i was

823
00:50:01,762 –> 00:50:09,211
[jason_duff]: seeing that we're just dying and if
those things don't exist all those things that

824
00:50:09,331 –> 00:50:11,493
[jason_duff]: made my childhood awesome

825
00:50:12,171 –> 00:50:12,416
[chestly_lunday]: oh

826
00:50:12,274 –> 00:50:18,481
[jason_duff]: and a lot of the people that
you know even families that didn't have great

827
00:50:18,562 –> 00:50:23,711
[jason_duff]: situation at home there were people that
stepped up and so like i just i

828
00:50:23,771 –> 00:50:29,381
[jason_duff]: think that's our responsibility like we when
we invest in our community and we fuel

829
00:50:29,501 –> 00:50:32,566
[jason_duff]: it and invest in it and feed
it like it feeds us

830
00:50:33,697 –> 00:50:33,718
[chestly_lunday]: m

831
00:50:33,768 –> 00:50:40,444
[jason_duff]: and so and and there's not like
government can only do so much and and

832
00:50:40,464 –> 00:50:46,094
[jason_duff]: that's kind of where i think this
massive shift is happening is that government cannot

833
00:50:46,274 –> 00:50:50,140
[jason_duff]: bail everything out like we're going to
have to be hardy work i have to

834
00:50:50,922 –> 00:50:57,793
[jason_duff]: solve what those micro issues are that
are that are something that we can take

835
00:50:57,873 –> 00:51:01,479
[jason_duff]: on and it just it just goes
back again to what we're saying do something

836
00:51:01,820 –> 00:51:06,407
[jason_duff]: some being small can be significant i
mean that's the whole name of my company

837
00:51:06,547 –> 00:51:14,820
[jason_duff]: small nation is that small is significant
small as mighty and like do something that

838
00:51:15,001 –> 00:51:19,133
[jason_duff]: just is that small incremental thing and
by the time you wake up and that's

839
00:51:19,173 –> 00:51:22,976
[jason_duff]: kind of where we were at fifteen
years later like people are using the model

840
00:51:23,016 –> 00:51:28,794
[jason_duff]: of how we have rebuilt downtown bell
fountain to help shape and remodel communities all

841
00:51:28,814 –> 00:51:31,819
[jason_duff]: around the country which is wild but
like

842
00:51:31,701 –> 00:51:32,338
[chestly_lunday]: yeah

843
00:51:32,180 –> 00:51:35,545
[jason_duff]: i didn't know it was going to
end up that way because i was still

844
00:51:35,626 –> 00:51:41,427
[jason_duff]: just focused what's directly in of me
now and what's the very next step to

845
00:51:41,467 –> 00:51:43,837
[jason_duff]: get one step closer to that vision
of making the town cool

846
00:51:44,771 –> 00:51:45,853
[chestly_lunday]: ah no that's

847
00:51:45,720 –> 00:51:45,986
[jason_duff]: yes

848
00:51:45,933 –> 00:51:51,442
[chestly_lunday]: really good um so i want to
this is my last question for you you

849
00:51:51,702 –> 00:51:58,314
[chestly_lunday]: talked about love is how people feel
like where did that value come from like

850
00:51:58,354 –> 00:52:00,077
[chestly_lunday]: what was the what was the thing
that oh

851
00:52:00,000 –> 00:52:00,185
[jason_duff]: oh

852
00:52:00,157 –> 00:52:01,660
[chestly_lunday]: this is what this is really about

853
00:52:02,521 –> 00:52:02,681
[jason_duff]: yeah

854
00:52:02,673 –> 00:52:02,754
[chestly_lunday]: ah

855
00:52:02,841 –> 00:52:07,128
[jason_duff]: when i was thirteen years old we
had a men's clothing store in our town

856
00:52:07,228 –> 00:52:12,177
[jason_duff]: called huber buckin roth and the owner
of that business he taught me how to

857
00:52:12,237 –> 00:52:17,105
[jason_duff]: tie a tie at thirteen years that
was an important life skill as a man

858
00:52:17,165 –> 00:52:21,552
[jason_duff]: that i needed to know and i
kind of thought back like his business was

859
00:52:21,592 –> 00:52:27,800
[jason_duff]: one of the first to close like
you know fifteen years ago and i think

860
00:52:27,860 –> 00:52:32,348
[jason_duff]: how it kind of came full circle
is like there's lots of feelings that come

861
00:52:32,448 –> 00:52:36,835
[jason_duff]: with how you think about your home
town the pride with it how you describe

862
00:52:36,895 –> 00:52:41,864
[jason_duff]: it to others but the thing that
i continu to remember of why which shop

863
00:52:42,085 –> 00:52:48,209
[jason_duff]: in certain places is again the way
those places made me feel and um a

864
00:52:48,269 –> 00:52:52,720
[jason_duff]: few years ago i had a lady
that was probably in her eighties come up

865
00:52:52,921 –> 00:52:56,369
[jason_duff]: to me and i didn't know her
but she said are you jason and i'm

866
00:52:56,429 –> 00:52:59,877
[jason_duff]: like yeah i'm jason and it's always
a loaded question as i is she's going

867
00:52:59,897 –> 00:53:03,884
[jason_duff]: to complain like is there a parking
ticket or like something that i'm out of

868
00:53:03,944 –> 00:53:06,909
[jason_duff]: control but a lot of people you
know they want a tent but it wasn't

869
00:53:07,310 –> 00:53:12,218
[jason_duff]: it wasn't that that day it was
um she said to me she said thank

870
00:53:12,298 –> 00:53:14,804
[jason_duff]: you for helping fall in love with
my town again

871
00:53:15,471 –> 00:53:15,491
[chestly_lunday]: m

872
00:53:15,607 –> 00:53:21,980
[jason_duff]: and i think that's where like everything
started to come together where like that's what

873
00:53:22,020 –> 00:53:28,611
[jason_duff]: it's about like you know is how
you treat others how they reciprocate how you

874
00:53:28,912 –> 00:53:34,761
[jason_duff]: feel because when you when you have
purpose and you feel like you you're working

875
00:53:34,821 –> 00:53:39,705
[jason_duff]: in a job that is making the
lives of others better um it all comes

876
00:53:39,786 –> 00:53:44,320
[jason_duff]: full circle it's not work and and
so for me like i think that is

877
00:53:44,380 –> 00:53:51,953
[jason_duff]: a way to frame economic development is
money is course a driver but money and

878
00:53:52,053 –> 00:53:56,290
[jason_duff]: energy are the same thing so it's
like a tool it gives you more more

879
00:53:56,411 –> 00:54:00,718
[jason_duff]: to do more good and and i
think money gets a bad wrap to that's

880
00:54:00,778 –> 00:54:05,365
[jason_duff]: the other thing i think it's a
limiting belief is that yes there are negatives

881
00:54:05,486 –> 00:54:11,376
[jason_duff]: with greed and the net it's around
money but there's also a tremendous amount of

882
00:54:11,457 –> 00:54:12,459
[jason_duff]: good that can happen with it

883
00:54:13,351 –> 00:54:17,715
[chestly_lunday]: yeah yeah well jason thank you very
much for being a part of this show

884
00:54:18,717 –> 00:54:20,540
[chestly_lunday]: where can people find you online

885
00:54:21,440 –> 00:54:27,591
[jason_duff]: yeah so our website at small nation
is small nation strong dot com you can

886
00:54:27,691 –> 00:54:34,622
[jason_duff]: also find me on facebook jason duff
twitter at j and duff and then also

887
00:54:34,703 –> 00:54:40,332
[jason_duff]: i'm on instagram but love to you
know here and meet other towns and communities

888
00:54:40,392 –> 00:54:44,579
[jason_duff]: and leaders that are working to make
a positive impact and of course come to

889
00:54:44,639 –> 00:54:49,048
[jason_duff]: belt in ohio were located about sixty
miles north west of columbus would love to

890
00:54:49,088 –> 00:54:52,616
[jason_duff]: have you shop eat spend the night
here would love to love to host anyone

891
00:54:52,676 –> 00:54:53,898
[jason_duff]: in town to one to check it
out

892
00:54:55,031 –> 00:54:59,059
[chestly_lunday]: absolutely absolutely man it was a blast
i love what you do thank you

893
00:55:00,021 –> 00:55:00,285
[jason_duff]: thank you