About Jason Duff
Jason Duff is the Founder of Small Nation. He leads the Small Nation team in developing places, spaces and dreams for small towns and small town entrepreneurs across the country.
Jason spends most of his time with the company establishing the overarching vision, goals and purpose that drive Small Nation forward. He believes in being a hands-on leader however, and can be seen acting as chief negotiator, architect, mechanic, sounding board, and mentor for the Small Nation group of companies at any time.
Jason is a nationally published entrepreneurial thought leader and has written or been a contributor in Forbes, Inc. Fortune, Medium, Entrepreneur, The Huffington Post and Time. Jason writes and speaks about small businesses, entrepreneurship, the redevelopment and revitalization of small towns and his team’s groundbreaking “Hustle Hard” approach. He is truly passionate about helping communities develop and grow their “entrepreneurial ecosystem.”
Show Notes
The Podcast Transcription
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00:00:01,642 –> 00:00:06,750
[chestly_lunday]: all right well i'm here with jason
duff of small nation and i'm really excited
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00:00:06,830 –> 00:00:12,039
[chestly_lunday]: about this conversation mutual friend of ours
connected each other and as soon as i
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00:00:12,199 –> 00:00:17,311
[chestly_lunday]: started researching what you did i was
just like this is amazing so jason i
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00:00:17,452 –> 00:00:20,659
[chestly_lunday]: appreciate i appreciate you having you coming
on the show today man
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[jason_duff]: ces i's great to be on the
show thanks for having me
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00:00:23,661 –> 00:00:28,510
[chestly_lunday]: yeah not a problem so obviously not
everybody knows what small nation is and so
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[chestly_lunday]: i'd love for you to tell him
first what is it and then let's talk
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[chestly_lunday]: about your story after that
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[jason_duff]: well for the longest time i didn't
know what to call my company and i
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00:00:38,216 –> 00:00:42,704
[jason_duff]: think when you hear the journey of
other entrepreneurs it's it is what it is
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[jason_duff]: it's it's a journey so i grew
up both my parents we're small business owners
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[jason_duff]: i grew up in a town of
less than three hundred people about sixty miles
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[jason_duff]: north west of columbus ohio so right
here in the midwest my dad had businesses
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00:00:57,829 –> 00:01:03,398
[jason_duff]: in can structure materials so our family
we sold lumber concrete and stone and my
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[jason_duff]: mom happened to own a gift store
that was a hall market store so i
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[jason_duff]: joke with people that i know and
entirely crazy amount of about brick and lumber
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[jason_duff]: and a weird construction materials and i
can wrap a gift in under a minute
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[jason_duff]: or less and so um you just
it's the skill that you learned growing up
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[jason_duff]: and spending time with your parents that
later on in life you're like actually that's
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[jason_duff]: kind of my super power but
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[chestly_lunday]: yeah
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[jason_duff]: in the small town that i grew
up like a lot of others all towns
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[jason_duff]: it was struggling and particularly the county
seat of our community was bell fountain ohio
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[jason_duff]: so our county is forty six thousand
people the county seats about fourteen thousand people
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[jason_duff]: and there was a point in history
where the town was really significant as you
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[jason_duff]: know the innovation was happening a hundred
and twenty years ago as transportation was changing
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[jason_duff]: towns like bell fountain were the center
for commerce and industry and trade and so
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[jason_duff]: the reason when you drive through a
town like that you see all these utiful
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[jason_duff]: three story four story historic buildings with
incredible architecture design um and the problem is
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[jason_duff]: with the town that i was working
in is that the omits of how things
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[jason_duff]: have changed over the last for fifty
years i mean when walmar came to ohio
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[jason_duff]: the first community in the first walmar
in ohio was in bell fountain you can
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[jason_duff]: imagine if if you are a small
business owner and my parents were one of
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[jason_duff]: them they were talking around the dinner
table of how you're going to compete against
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[jason_duff]: wall mark and then you fast forward
today today and a lot of business is
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[jason_duff]: are now trying to compete on the
internet so our town went vacant the vacancy
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[jason_duff]: rate went to eighty per cent on
the first floor of those spaces and yeah
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[jason_duff]: it was devastate um and so for
me kind of like coming right out of
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[jason_duff]: college wanting to use like what i
had learned growing up and when i learned
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[jason_duff]: at school i started buying buildings in
our town and the acquisition price was pretty
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[jason_duff]: low the buildings were a dollar and
that just kind of highlights a lot of
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[jason_duff]: people weren't really thinking that downtown boon
was a great place to invest there was
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[jason_duff]: a lot of crime
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[chestly_lunday]: hm
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[jason_duff]: there was a lot of blight a
lot negativity and any time people would have
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[jason_duff]: a new idea you wouldn't really have
a whole group of cheer leaders around that
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[jason_duff]: new idea you'd really have more nay
sayers saying like that new idea is just
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[jason_duff]: not going to work and here's all
the reason reasons why so that came up
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[jason_duff]: building a company and a profit a
four profit company called small nations so small
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[jason_duff]: nation invest in places spaces and dreams
for small towns and entrepreneurs
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[chestly_lunday]: that's so cool i got so many
questions already so right now you guys are
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[chestly_lunday]: like in the middle of a construction
project was it called rainbow row
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[jason_duff]: yes so if you fast forward to
today over
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[chestly_lunday]: yeah
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[jason_duff]: the last twelve years we've renovated fifty
six historic buildings and downtown ball fountains started
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[jason_duff]: in least to seven different downtown restaurants
two coffee shops um over thirty different specialty
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[jason_duff]: retail stores there is
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[chestly_lunday]: m
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[jason_duff]: everything from fitness facilities as everything from
act ing like we've taken a town that
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[jason_duff]: really was struggling and worked to make
it a a place of significance and significance
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[jason_duff]: for a lot of different reasons could
be that that date night so the amazing
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[jason_duff]: local food and beverage offerings it could
be for health and wellness on one street
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[jason_duff]: in our downtown there's five new hair
salons that have opened up in the past
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[jason_duff]: two years and they're all doing really
well and in fact there's a reason why
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[jason_duff]: there there's not walkin are welcome science
outside of these clans they're very busy with
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[jason_duff]: their schedule and the practitioners
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[chestly_lunday]: wow
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[jason_duff]: and operators are there like today like
we're we're fifty six buildings in so it's
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[jason_duff]: been it has been a lot of
hard work a lot of hustle a lot
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[jason_duff]: of passion but we found entrepreneurs that
felt unappreciated or under appreciated and it's kind
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[jason_duff]: of been the on to like come
and play in the sand box meet some
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[jason_duff]: other people that are like you you
know asking the question what do you dream
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[jason_duff]: about at night and helping get those
people activated with buying real estate and bit
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[jason_duff]: this is and opportunities here
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[chestly_lunday]: so that is amazing man so you're
not just revitalizing a town but you're you're
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[chestly_lunday]: actually revitalizing some of these entrepreneurial entreprenorially
gifted people in these small cities to go
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[chestly_lunday]: hey you have something to offer and
we want to help so we're going to
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[chestly_lunday]: we're gonna launch you into your dream
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[jason_duff]: your town
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[chestly_lunday]: out
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[jason_duff]: can
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[chestly_lunday]: of the
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[jason_duff]: have
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[chestly_lunday]: field
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[jason_duff]: cool buildings
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[chestly_lunday]: yeah
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[jason_duff]: it can have great businesses but really
it is about the people the reason why
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[jason_duff]: people spend money with business businesses because
they like the people they like the brand
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[jason_duff]: they like the how they feel when
they spend money with that brand or that
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[jason_duff]: business or that person and so when
you come to our town walk the streets
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[jason_duff]: today you know we build a brand
called downtown ball fountain ohio is most lovable
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[jason_duff]: downtown well what
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[chestly_lunday]: hm
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[jason_duff]: does it mean to be loved and
what does it mean to others it's the
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[jason_duff]: way you make people feel and
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[chestly_lunday]: m
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[jason_duff]: that messaging is not just messaging it's
something he values that a lot of our
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[jason_duff]: businesses their employees are our community can
can rally around
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[chestly_lunday]: yeah that is amazing i want to
dig into that a little bit later but
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[chestly_lunday]: i want to take a now that
we went to the future let's take a
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[chestly_lunday]: step back you said you bought these
buildings for a dollar
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[jason_duff]: yeah
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[chestly_lunday]: so
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[jason_duff]: well
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[chestly_lunday]: nobody was
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[jason_duff]: the
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[chestly_lunday]: thinking
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[jason_duff]: economics i mean
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[chestly_lunday]: yeah
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[jason_duff]: the economics of a town if you
think about what happened it costs more to
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[jason_duff]: maintain the real estate with the real
estate taxes the insurance the maintenance and upkeep
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[jason_duff]: in the economics there were just so
many empty buildings there wasn't a market of
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[jason_duff]: people standing on line to buy them
and so for me like i was traveling
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[jason_duff]: and spending time and a lot of
the bigger cities like columbus columbus cleveland and
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[jason_duff]: cincinnati and i had watched how the
cree if class so like artists doers visionaries
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[jason_duff]: were like going into these neighborhoods and
taking them back and it started
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[chestly_lunday]: yeah
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[jason_duff]: sometimes simply with just putting some art
in the store front windows it started with
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[jason_duff]: taking an idea like let's just do
a pop up business one week end and
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[jason_duff]: see how it goes so for me
it was trap into other places and listening
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[jason_duff]: to stories of other entrepreneurs other uh
you people that have paved the way and
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[jason_duff]: achieve success and then me taking some
of those ideas and bring and then back
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[jason_duff]: home so for us it was i
knew that if we could recruit a restaurant
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[jason_duff]: it was something that people would talk
about it with something that would bring traffic
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[jason_duff]: back down town and i love to
eat and i love to travel to other
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[jason_duff]: towns and you know check out what
their awesome hand dipped ice cream shop is
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[jason_duff]: like or the local
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[chestly_lunday]: yeah
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[jason_duff]: doughnuts or the craft beer scene is
like and i really wanted something like that
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[jason_duff]: for this for bell fountain and so
i went to other restaurant owners and other
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[jason_duff]: towns and just got to know them
and said hey would you consider opening up
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[jason_duff]: another location i heard
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[chestly_lunday]: yeah
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[jason_duff]: an incredible amount of nose and that's
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[chestly_lunday]: oh
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[jason_duff]: the other thing i think you have
to be prepared any time you want to
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[jason_duff]: do something bold or do something that
may be is been done before there's going
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[jason_duff]: to be a lot of head winds
and resistance that it's just
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[chestly_lunday]: m
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[jason_duff]: you know there's not going to be
this big group of people saying this is
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[jason_duff]: going to work but for me it
was i find i got some one one
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[jason_duff]: of my mentors said that no it's
just a delayed version of yes you just
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[jason_duff]: have to keep asking the question other
ways and so i convinced a food preneur
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[jason_duff]: his name is michael shepard um he
was making some of the most incredible pizas
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[jason_duff]: that i've ever had he had group
of restaurants called michael angelo's pizza he came
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[jason_duff]: and took a tour in this building
and i have to tell you about it
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[jason_duff]: every time it rained this gigantic water
feature in the middle of the building would
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[jason_duff]: would form of course like that was
because the big hole that was in the
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[jason_duff]: roof and then the
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[chestly_lunday]: you
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[jason_duff]: building
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[chestly_lunday]: just
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[jason_duff]: just
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[chestly_lunday]: sold it as a water feature like
look at that
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[jason_duff]: listen
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[chestly_lunday]: we've got a waterfall right
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[jason_duff]: you
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[chestly_lunday]: here
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[jason_duff]: got
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[chestly_lunday]: right straight for
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[jason_duff]: it was
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[chestly_lunday]: you
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[jason_duff]: a wonderful all
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[chestly_lunday]: yeah
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[jason_duff]: perfect design by nature but
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[chestly_lunday]: there you go
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[jason_duff]: no it was when michael went through
he luckily had he could see the potential
168
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[jason_duff]: the building had ten ceilings it was
located on main street which had fourteen thousand
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[jason_duff]: cars a day and
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[chestly_lunday]: wow
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[jason_duff]: so he and his mentibritney saxton came
down and opened up sick hundred downtown brick
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[jason_duff]: oven piz area and let me just
tell you about you know today brittany owns
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[jason_duff]: their restaurant she's thirty three years old
mom of three kids she's a five time
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00:10:09,178 –> 00:10:13,685
[jason_duff]: world piz a chap and she's been
on the food network twice and she makes
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[jason_duff]: these amazing brick oven pizes that people
will drive hours to come eat and experience
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[jason_duff]: and you can imagine when we announce
that a pizza restaurant was old up in
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[jason_duff]: the downtown the haters the nay sayers
all of those folks said here's already thirteen
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[jason_duff]: other pizza places around you know it
was it was uphill but when they went
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[jason_duff]: in and met britaney and eight the
pizza you know experience the auvience the restaurant
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[jason_duff]: that's when this like this whole mind
shift happened of people thinking differently about downtown
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[jason_duff]: bevan
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[chestly_lunday]: that's so good man i i would
love to talk a little bit about the
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[chestly_lunday]: part of the story where you basically
you're trying to figure out what to put
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[chestly_lunday]: in these buildings um you said you
got all the naysayers coming out like how
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[chestly_lunday]: did you shift the narrative like what
was it that like what were the things
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[chestly_lunday]: that you did that said hey we're
going to listen to you to help you
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[chestly_lunday]: buy into what we're doing here was
there a specific process
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[jason_duff]: yeah you now i think it's finding
people that are positive and it may be
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[jason_duff]: a small group but people that really
through all obstacles and all challenges are really
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[jason_duff]: looking to be solutions oriented and they're
willing to let the negative just you know
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[jason_duff]: fall right off their shoulders and
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[chestly_lunday]: yeah
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[jason_duff]: so i found two or three other
people that were really good at dreaming and
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[jason_duff]: could think about what the possibilities were
yes there's
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[chestly_lunday]: hm
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[jason_duff]: always going to be obstacles or there's
going o be knots that you're going to
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[jason_duff]: have to untie but when you can
paint a vision i think it's what's so
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[jason_duff]: important in the beginning is i like
to kind of point to other communities other
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[jason_duff]: properties other examples that have worked and
then understand the journey and the evolution of
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[jason_duff]: where it took to get from point
to point b and most people don't look
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[jason_duff]: at the incremental changes they they forget
all of that but like that's kind of
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[jason_duff]: where we had to start somewhere and
when the restaurant opened up the other gap
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[jason_duff]: that was we were listening to the
community and that's other thing is i think
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[jason_duff]: doing surveys making some facebook post like
one of our strategies very early on as
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[jason_duff]: we would take
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[chestly_lunday]: yeah
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[jason_duff]: a picture of an empty building in
town and ask one question what do you
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[jason_duff]: want to see here and what was
powerful
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[chestly_lunday]: m
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[jason_duff]: about asking that question is that all
of these really great compelling ideas would start
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[jason_duff]: populating in the comments and in cases
they would take someone to say hey you
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[jason_duff]: know sarah you know you and i
had a conversation last week about you taking
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[jason_duff]: your home base business and maybe finding
a store front maybe this store front could
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[jason_duff]: be great and so those kind of
copies and hash tags and those you know
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[jason_duff]: folks that were kind of in those
chains i would send them a message and
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[jason_duff]: say hey you do yo want to
grab coffee and i think that you have
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[jason_duff]: to have courage to like start to
take feedback and feedback is probably our most
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[jason_duff]: valuable tool because yeah not every comment
or every idea is going to be a
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[jason_duff]: great idea and there could be you
know some negative comments about i really wish
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[jason_duff]: there's nothing for youth to do in
our community so then that may be plants
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[jason_duff]: to see but what if we focus
on businesses that are around engaging youth or
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[jason_duff]: creating employment opportunities for youth so like
i think for me it was painting the
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[jason_duff]: vision that we want to make downtown
better than next was asking key probing questions
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[jason_duff]: to solicit ideas for projects or solicit
ideas and find people one or two or
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[jason_duff]: three people that were on a be
like me that were we want wanting to
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[jason_duff]: work quietly but efficiently on getting things
accomplished
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[chestly_lunday]: mhm
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[jason_duff]: and in a lot of communities there
are groups like the chamber of commerce their
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[jason_duff]: groups like maybe a community foundation or
service clubs and organizations like rotary or quanas
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[jason_duff]: or could be your local church in
the faith a faith based community so it
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[jason_duff]: was hearing and listening to those pockets
too but getting them re focused for how
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[jason_duff]: they could be a part of the
solution for the down town
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[chestly_lunday]: yeah so you had a unique ability
of taking the marketplace leaders faith leaders probably
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[chestly_lunday]: some political and social influencers and go
hey i'm going to bring you all into
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[chestly_lunday]: a room and get you solidified around
one vision which is really not easy to
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[chestly_lunday]: do because usually when these guys are
running their organization they have a vision they're
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[chestly_lunday]: already running after
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[jason_duff]: and you have egos and you have
fifedems especially in smaller towns and it
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[chestly_lunday]: right
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[jason_duff]: just it is
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[chestly_lunday]: yeah
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[jason_duff]: what it is and truthfully
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[chestly_lunday]: yeah
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[jason_duff]: i don't want to say it was
as perfect that you just subscribed it in
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[jason_duff]: fact it was the i said it
was actually quite messy because
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[chestly_lunday]: okay
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[jason_duff]: of those reasons and i think that
you want to bring people to the table
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[jason_duff]: but you're also going to create dissonance
and conflict because
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[chestly_lunday]: m
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[jason_duff]: of those various boards organizations egos so
when we fire got started was really just
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[jason_duff]: focus can we just focus on a
project so project may be can we just
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[jason_duff]: do a downtown clean up day where
everyone's going to get together and we're going
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[jason_duff]: to pick up trash and then we're
going to evaluate maybe we need a few
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[jason_duff]: more trash cans around here well could
we get a sponsor to sponsor to buy
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[jason_duff]: a few more trash cans because then
if trash kid is getting picked up if
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[jason_duff]: our downtown is clean people will start
to have a different opinion of it the
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[jason_duff]: next phase might be let's kind of
do a walking to her at night and
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[jason_duff]: see you you know where there might
be areas that people you know walking around
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00:16:01,683 –> 00:16:05,449
[jason_duff]: would feel unsafe or feel like we
need to improve the street lighting and so
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[jason_duff]: it was starting to think of some
of the cosmetic things that we could do
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[jason_duff]: that were not very high budget very
expensive but would just get people starting to
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[jason_duff]: think about it and focus on and
then we a real estate investor starting to
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[jason_duff]: buy these buildings sometimes the very basic
first step was making sure they had a
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[jason_duff]: sign in the window that said available
for leases are available for development or your
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[jason_duff]: business here i drive through so many
towns that even the building owners just don't
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[jason_duff]: even take that basic step
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[chestly_lunday]: m
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[jason_duff]: and then i think once we started
getting call and enquiries it was okay we're
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[jason_duff]: going to eed access to capital so
let's talk to bankers and investors in our
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[jason_duff]: community and learn about what capital sources
that we have and
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[chestly_lunday]: yeah
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[jason_duff]: then you know the capital sources was
like okay what architects are engineers can we
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[jason_duff]: engage to look at design with some
of these buildings and how we can improve
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[jason_duff]: the renovations and the construction and also
meet you know co and compliance related to
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[jason_duff]: that so you can start to see
it was finding those little groups of people
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[jason_duff]: that were that were kind of that
existed in the community in the region but
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[jason_duff]: they really weren't talking to each other
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[chestly_lunday]: yeah so i'm going to ask this
question to m because i think it's pertinent
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[chestly_lunday]: most people when they start and they
hear stories like this they're like well obviously
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[chestly_lunday]: it takes money to make money
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[jason_duff]: yeah
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[chestly_lunday]: so there's two since one how much
money did you have when you started and
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[jason_duff]: yeah
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[chestly_lunday]: then to um how did you if
you didn't have a lot how did how
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[chestly_lunday]: did you make a living how what
was the economic engine behind all of this
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[chestly_lunday]: that way you guys can make money
because you know you you have a staff
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[chestly_lunday]: now like obviously you guys have made
some but along the way like somebody in
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[chestly_lunday]: a small town thinking like you know
or even somebody listening to this and they're
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[chestly_lunday]: like i would love to do something
like this in my city
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[jason_duff]: that's right
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00:18:01,297 –> 00:18:03,879
[chestly_lunday]: how do they get started if they
don't have the bank account for that what
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[chestly_lunday]: what do they do
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[jason_duff]: well money of course money and energy
are very similar to form of currency and
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[jason_duff]: um u know when you're young and
you're just starting out a lot of times
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[jason_duff]: the money is not what you have
but there are typically groups of people in
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[jason_duff]: communities that have worked very hard and
amassed a lot of money and they're looking
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00:18:27,511 –> 00:18:33,561
[jason_duff]: for ways to give back so it
could be in term of stewardship or social
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[jason_duff]: enterprise so finding ways to fund business
ideas or organizations that are meeting a lot
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[jason_duff]: of their mission and their goals of
what they want to see the the other
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00:18:43,818 –> 00:18:47,364
[jason_duff]: community could be better so m in
a lot of towns that can be getting
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[jason_duff]: access to community foundations it can be
getting access to private money lenders and so
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[jason_duff]: i had not heard that term or
understood that term um i'm really happy that
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[jason_duff]: i did find an investor that believed
in me when i first started out because
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00:19:03,451 –> 00:19:07,838
[jason_duff]: a lot of things that i was
doing traditional banks you know they need things
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00:19:07,918 –> 00:19:12,726
[jason_duff]: they can clatter and also throw out
a lot of their application process they really
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00:19:12,846 –> 00:19:16,472
[jason_duff]: weigh experience and the way you know
what your balance sheet is so if you
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00:19:16,512 –> 00:19:20,479
[jason_duff]: have assets that's great if you don't
have a lot of assets starting out getting
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00:19:20,559 –> 00:19:23,063
[jason_duff]: treated no financing can be really hard
so
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[chestly_lunday]: yeah
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[jason_duff]: in the private money lending market you
may pay a little higher industry but you're
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[jason_duff]: not going to have as much rigor
and do diligence and requirement because that investor
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00:19:33,741 –> 00:19:41,314
[jason_duff]: is really profiling you and doing he
or she's you know do diligence on the
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[jason_duff]: things that they matter to them and
so we got a price money loan to
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00:19:45,541 –> 00:19:50,429
[jason_duff]: do the renovations for the pit area
and you know the acquisition cost of the
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00:19:50,449 –> 00:19:55,357
[jason_duff]: building was obviously very low but the
renovation costs were several hundred thousand dollars to
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[chestly_lunday]: yeah
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00:19:56,279 –> 00:20:04,335
[jason_duff]: get the rest ran up and going
and so those those particular pieces once i
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00:20:04,415 –> 00:20:08,482
[jason_duff]: got a private money lender and we
worked really hard that the pizaria could pay
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00:20:09,023 –> 00:20:12,488
[jason_duff]: me as the building owner rent in
the pizaria after six or seven months started
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00:20:12,568 –> 00:20:17,652
[jason_duff]: achieve some pro ability that first project
even though there were a lot of days
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00:20:17,692 –> 00:20:22,200
[jason_duff]: that things were up and down very
challenging that was starting
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[chestly_lunday]: m
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00:20:22,240 –> 00:20:25,966
[jason_duff]: the track record and i think that's
the no matter where you're at in life
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00:20:26,086 –> 00:20:33,688
[jason_duff]: is actually coming up with a particular
track record that what you say you're going
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00:20:33,748 –> 00:20:39,297
[jason_duff]: to do actually fulfill and do it
because trust is one of the most important
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[jason_duff]: currencies so that is kind of the
thing that i just started doing is in
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00:20:44,105 –> 00:20:49,014
[jason_duff]: my small town what i said i
was going to do i did and if
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00:20:49,094 –> 00:20:52,539
[jason_duff]: i made a mistake or if something
didn't work out well i was very trans
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00:20:52,620 –> 00:20:57,868
[jason_duff]: parent and owning that and started to
build that currency that oh you know maybe
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00:20:58,590 –> 00:21:02,075
[jason_duff]: we should take more of a risk
on him because look that pezare is doing
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[jason_duff]: well and then we started a craft
beer bar a few years ater and then
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00:21:05,100 –> 00:21:09,668
[jason_duff]: that did well and then other restaurants
started seeing the success of the two restaurants
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00:21:09,708 –> 00:21:12,493
[jason_duff]: that they had and they said they
wanted to start to the so you can
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00:21:12,533 –> 00:21:17,942
[jason_duff]: start to see how a lot of
that can snowball but getting traditional financing that's
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00:21:17,982 –> 00:21:23,050
[jason_duff]: kind of where we're at today so
we've used about thirty million dollars in capital
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00:21:23,291 –> 00:21:29,060
[jason_duff]: in the last twelve years in bell
fountain and that funding source have come three
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00:21:29,281 –> 00:21:31,925
[jason_duff]: community banks and while like community
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00:21:31,680 –> 00:21:31,701
[chestly_lunday]: m
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00:21:32,286 –> 00:21:40,299
[jason_duff]: banks and financial institutions is oftentimes there
the board of directors their leadership there employed
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00:21:40,840 –> 00:21:44,787
[jason_duff]: live and work in the community so
they have a vested interest in seeing the
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00:21:44,827 –> 00:21:46,449
[jason_duff]: community succeed and
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00:21:46,311 –> 00:21:46,331
[chestly_lunday]: m
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00:21:46,750 –> 00:21:52,479
[jason_duff]: those relationships then be kind of you
become your greatest asset because when you're going
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[jason_duff]: ask for more money you've
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[chestly_lunday]: oh
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00:21:54,523 –> 00:21:59,852
[jason_duff]: established a credibility established a track record
and they are more willing to take a
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00:21:59,932 –> 00:22:05,023
[jason_duff]: risk of knowing the buildings the property
the projects in town and that's been definitely
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00:22:05,064 –> 00:22:06,375
[jason_duff]: a cornerstone of our success
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00:22:07,511 –> 00:22:11,538
[chestly_lunday]: yeah you you made a mention of
two currencies that you said are a lot
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00:22:11,618 –> 00:22:17,528
[chestly_lunday]: like money trust and energy so you're
saying money is not the most important thing
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00:22:17,588 –> 00:22:20,122
[chestly_lunday]: when you're getting started viously it is
important
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00:22:19,920 –> 00:22:23,407
[jason_duff]: a lot of people say that it
is but i really think in the beginning
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00:22:23,708 –> 00:22:32,344
[jason_duff]: it's doing small things that are showing
impact and building your resume and building examples
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00:22:32,424 –> 00:22:34,247
[jason_duff]: of what you've achieved and then i
think
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[chestly_lunday]: m
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00:22:34,307 –> 00:22:41,640
[jason_duff]: the money will come especially when you
establish that you're driven you're hard working and
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00:22:41,660 –> 00:22:44,908
[jason_duff]: you have integrity in accomplishing what you
say you're going to do
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[chestly_lunday]: yeah that's big that's really big so
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[jason_duff]: oh
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[chestly_lunday]: you you've done this over the last
fifteen years bell fontaine is now one of
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[chestly_lunday]: the best places in ohio to live
in
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[jason_duff]: yeah last we kind of celebrated was
a big week for the town last week
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00:23:00,626 –> 00:23:05,695
[jason_duff]: so ohio magazine it was one of
the best home towns bell fountain was for
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00:23:06,316 –> 00:23:10,283
[jason_duff]: twenty twenty two and twenty twenty three
um which if you would have asked me
365
00:23:10,503 –> 00:23:14,089
[jason_duff]: fifteen years ago if we would ever
be considered to be on the cover of
366
00:23:14,149 –> 00:23:19,778
[jason_duff]: ohio magazine to accept that award i
wouldn't even ever think it was possible and
367
00:23:19,818 –> 00:23:24,847
[jason_duff]: that's just because fountain was a underrated
town um there you know that's why people
368
00:23:24,887 –> 00:23:28,333
[jason_duff]: that have not been here for five
ten fifteen years when they come here they're
369
00:23:28,393 –> 00:23:30,897
[jason_duff]: like blown away because it's it's
370
00:23:31,211 –> 00:23:31,355
[chestly_lunday]: yeah
371
00:23:31,658 –> 00:23:35,608
[jason_duff]: when i think of our state there's
a few communities that we always consistently are
372
00:23:35,668 –> 00:23:39,498
[jason_duff]: at the top but we're really excited
to be amongst that list now
373
00:23:40,901 –> 00:23:41,765
[chestly_lunday]: how does that make you feel
374
00:23:43,381 –> 00:23:49,252
[jason_duff]: there's a lot of pride there's also
a lot of energy like around we're just
375
00:23:49,352 –> 00:23:55,823
[jason_duff]: getting started and i cheerfully believe that
because economic development it is um it's always
376
00:23:55,903 –> 00:23:57,466
[jason_duff]: evolving and changing so
377
00:23:58,002 –> 00:23:58,165
[chestly_lunday]: yeah
378
00:23:58,408 –> 00:24:01,212
[jason_duff]: now that we do have a lot
of success we don't have a lot of
379
00:24:01,232 –> 00:24:08,845
[jason_duff]: availability with commercial store fronts today but
to keep really strong restaurants we need quality
380
00:24:08,945 –> 00:24:14,194
[jason_duff]: housing for our employes and probably the
most important aspect is affordable housing so if
381
00:24:14,354 –> 00:24:20,084
[jason_duff]: you do not have dish washers that
can afford ving in your town working in
382
00:24:20,124 –> 00:24:25,292
[jason_duff]: your restaurant you do not have a
restaurant so the newer thing is is really
383
00:24:25,353 –> 00:24:30,221
[jason_duff]: working with our community and our stake
holders of identifying how we make the egosystem
384
00:24:30,441 –> 00:24:36,391
[jason_duff]: better and stronger and and best for
all so like who is who is underserved
385
00:24:36,471 –> 00:24:44,144
[jason_duff]: right now who is unrepresented how are
we listening to those bodies and those people
386
00:24:44,765 –> 00:24:50,014
[jason_duff]: how are we focusing on diversity inclusion
like traditionally and small talens just being honest
387
00:24:50,054 –> 00:24:53,520
[jason_duff]: we're not very good at that and
so like how can we be more entire
388
00:24:53,600 –> 00:24:59,810
[jason_duff]: and all of focusing on growing our
population with a broad base of diverse people
389
00:25:00,010 –> 00:25:04,378
[jason_duff]: and background that add to our eco
system so you know i think it's like
390
00:25:04,458 –> 00:25:08,122
[jason_duff]: no working on these news so it's
you take your breath and you're like wow
391
00:25:08,303 –> 00:25:09,564
[jason_duff]: w we've arrived and we
392
00:25:09,912 –> 00:25:10,096
[chestly_lunday]: yeah
393
00:25:09,944 –> 00:25:13,308
[jason_duff]: we got recognized for this cool award
but like oh my gosh we have so
394
00:25:13,388 –> 00:25:14,169
[jason_duff]: much more work to do
395
00:25:15,543 –> 00:25:19,490
[chestly_lunday]: yeah so dan sullivan is a business
coach he talks about the gap in the
396
00:25:19,550 –> 00:25:23,957
[chestly_lunday]: game a lot and leaders like you
live in the gap right so i'm a
397
00:25:24,037 –> 00:25:29,126
[chestly_lunday]: lot like this where you know we've
had all this effort but when we look
398
00:25:29,226 –> 00:25:32,131
[chestly_lunday]: we are like well we're not where
we want to be the problem is that
399
00:25:32,191 –> 00:25:36,979
[chestly_lunday]: that gap always that line to where
we want to go is always moving it's
400
00:25:37,019 –> 00:25:38,782
[chestly_lunday]: like a horizon we never
401
00:25:38,580 –> 00:25:38,600
[jason_duff]: m
402
00:25:38,882 –> 00:25:43,870
[chestly_lunday]: make it so often leaders like us
we measure ourselves on the gap right so
403
00:25:44,351 –> 00:25:48,037
[chestly_lunday]: here's where we're at here's where we
want to go we're not there um and
404
00:25:48,278 –> 00:25:50,967
[chestly_lunday]: even this morning i was i was
ing in the gap today
405
00:25:51,830 –> 00:25:54,594
[jason_duff]: well it's interesting you bring him up
so you know
406
00:25:55,072 –> 00:25:55,214
[chestly_lunday]: there
407
00:25:55,175 –> 00:25:55,195
[jason_duff]: i
408
00:25:55,274 –> 00:25:56,184
[chestly_lunday]: you go yes
409
00:25:56,638 –> 00:26:00,784
[jason_duff]: have him on my desk you know
one of the most important things in my
410
00:26:01,546 –> 00:26:07,696
[jason_duff]: professional development has been finding people that
helped me work on my mind set in
411
00:26:07,756 –> 00:26:07,876
[jason_duff]: my
412
00:26:07,994 –> 00:26:08,541
[chestly_lunday]: hm
413
00:26:07,996 –> 00:26:13,606
[jason_duff]: systems and processes and so i got
introduced to dan probably about fifteen years ago
414
00:26:13,846 –> 00:26:20,354
[jason_duff]: and and joined state coach and obviously
those systems and processes and finding other like
415
00:26:20,434 –> 00:26:25,059
[jason_duff]: minded people that help with that has
been immensely important
416
00:26:26,101 –> 00:26:30,568
[chestly_lunday]: that is that's so good i'm definitely
there like i'm like man look how far
417
00:26:30,628 –> 00:26:34,595
[chestly_lunday]: we've come you know so that that
gain piece is so important for my mindset
418
00:26:34,675 –> 00:26:40,945
[chestly_lunday]: to stay stay moving in the right
direction to talk a little bit about the
419
00:26:41,066 –> 00:26:46,735
[chestly_lunday]: struggles you had to turn belfontain around
you know it's been over fifteen years especially
420
00:26:46,755 –> 00:26:53,224
[chestly_lunday]: in the early days you talked about
egos obviously in cities there's already usually a
421
00:26:53,304 –> 00:27:01,394
[chestly_lunday]: governing structure um and you're walking in
with this vision and obviously there's stories there
422
00:27:02,536 –> 00:27:02,596
[chestly_lunday]: and
423
00:27:02,562 –> 00:27:02,808
[jason_duff]: oh yeah
424
00:27:02,696 –> 00:27:06,803
[chestly_lunday]: i would love i would love to
hear like wha what's what's the story that
425
00:27:06,923 –> 00:27:10,649
[chestly_lunday]: sticks out to you and how you
re you know obviously there were moments hat
426
00:27:10,690 –> 00:27:14,142
[chestly_lunday]: you're like i don't we're going to
make it and then you pulled it around
427
00:27:14,423 –> 00:27:14,564
[chestly_lunday]: like
428
00:27:14,572 –> 00:27:14,653
[jason_duff]: ah
429
00:27:14,805 –> 00:27:15,748
[chestly_lunday]: what's the one that sticks out
430
00:27:16,580 –> 00:27:20,346
[jason_duff]: well you know starting in a town
you have to understand if you think of
431
00:27:20,827 –> 00:27:25,575
[jason_duff]: how communities are composed think of where
you grew up and then think of the
432
00:27:25,675 –> 00:27:32,770
[jason_duff]: town that is the biggest sports right
i re and imagine you going into the
433
00:27:32,830 –> 00:27:36,218
[jason_duff]: town of your opponent and saying i
want to change everything
434
00:27:36,801 –> 00:27:37,041
[chestly_lunday]: oh
435
00:27:38,771 –> 00:27:39,776
[jason_duff]: sounds teasing right
436
00:27:40,501 –> 00:27:43,132
[chestly_lunday]: sounds like stuff that i do yeah
no it's not
437
00:27:44,020 –> 00:27:49,492
[jason_duff]: well you know this is the thing
is that it's being respectful of history and
438
00:27:49,572 –> 00:27:57,287
[jason_duff]: traditions and i love the words combining
the words preservation with innovation oftentimes
439
00:27:56,631 –> 00:27:56,651
[chestly_lunday]: m
440
00:27:57,447 –> 00:28:01,734
[jason_duff]: those two words conflict in a lot
of people's minds but i actually think they
441
00:28:01,814 –> 00:28:06,983
[jason_duff]: can co exist really well it's the
way you have conversations and it's the way
442
00:28:07,123 –> 00:28:12,071
[jason_duff]: that you honor the legacy the history
the things that got us to where we
443
00:28:12,172 –> 00:28:16,920
[jason_duff]: are today and we want to celebrate
that but it's also saying that we're probably
444
00:28:17,000 –> 00:28:21,707
[jason_duff]: going to have to prepare for the
future and if we do some bigger boulder
445
00:28:21,868 –> 00:28:27,738
[jason_duff]: things and innovate we're going to be
on the map because of of those changes
446
00:28:28,339 –> 00:28:32,946
[jason_duff]: and that's hard change is really hard
for people and it's even you know at
447
00:28:33,006 –> 00:28:38,816
[jason_duff]: times very hard for me and so
i try to lay out that vision and
448
00:28:38,856 –> 00:28:43,444
[jason_duff]: then i try to lay out and
give exampl s and pictures i think photos
449
00:28:43,584 –> 00:28:48,252
[jason_duff]: pictures renderings are one of the most
helpful things that you can do as people
450
00:28:48,472 –> 00:28:53,300
[jason_duff]: are thinking about a change because you
can kind of some folks they have a
451
00:28:53,360 –> 00:28:59,751
[jason_duff]: very visual mind where when you bring
up a new idea it hits their subconscious
452
00:28:59,931 –> 00:29:05,040
[jason_duff]: and then they quickly visualize it in
their head in one of the coaches i
453
00:29:05,080 –> 00:29:10,769
[jason_duff]: was working with that's how my mind
works like i'm a very list visual mind
454
00:29:10,829 –> 00:29:12,532
[jason_duff]: map kind of person like i
455
00:29:12,701 –> 00:29:12,866
[chestly_lunday]: yep
456
00:29:12,793 –> 00:29:16,579
[jason_duff]: see it you'll notice because my eyes
even i'm on okay sometimes they'll move
457
00:29:16,466 –> 00:29:16,607
[chestly_lunday]: what
458
00:29:16,639 –> 00:29:16,659
[jason_duff]: a
459
00:29:16,687 –> 00:29:16,707
[chestly_lunday]: i
460
00:29:16,699 –> 00:29:16,899
[jason_duff]: little
461
00:29:16,808 –> 00:29:16,908
[chestly_lunday]: do
462
00:29:17,140 –> 00:29:17,821
[jason_duff]: over and
463
00:29:17,921 –> 00:29:18,146
[chestly_lunday]: yes
464
00:29:17,921 –> 00:29:22,549
[jason_duff]: i'm actually i'm actually visuling on my
head when i recognized i'm in the minority
465
00:29:23,310 –> 00:29:27,778
[jason_duff]: a lot of people don't have that
ability or don't that's a that's a skill
466
00:29:27,838 –> 00:29:34,228
[jason_duff]: that they prop decisions and things differently
so if you can provide that mind map
467
00:29:34,849 –> 00:29:40,298
[jason_duff]: or that visual representation of what you're
looking to change to do that can really
468
00:29:40,419 –> 00:29:44,946
[jason_duff]: help p lum get to a yes
more quickly and that's kind of what when
469
00:29:45,006 –> 00:29:49,193
[jason_duff]: we came into town we recognized that
the sign ordinance that was in place was
470
00:29:49,354 –> 00:29:53,661
[jason_duff]: way too restrictive you know it almost
took six months just to get in front
471
00:29:53,701 –> 00:29:58,068
[jason_duff]: of a committee and submit your application
and pay a big expensive fee just to
472
00:29:58,128 –> 00:30:01,253
[jason_duff]: hang a sign out in front of
your business but i would travel
473
00:30:01,350 –> 00:30:01,371
[chestly_lunday]: m
474
00:30:01,394 –> 00:30:06,880
[jason_duff]: to other towns and communities and i
would see beautiful at signage i would see
475
00:30:07,021 –> 00:30:11,188
[jason_duff]: way finding sontag so you could clearly
clearly find where the parking lots where you
476
00:30:11,248 –> 00:30:17,478
[jason_duff]: could clearly find where the cultural tourism
kinds of places where to see so when
477
00:30:17,518 –> 00:30:21,565
[jason_duff]: we when we first proposed some of
these ideas we got a lot of push
478
00:30:21,645 –> 00:30:25,051
[jason_duff]: back for a lot different reasons because
it had never been done that way before
479
00:30:25,511 –> 00:30:29,698
[jason_duff]: and so i just kind of took
upon myself to say i'm going to make
480
00:30:29,758 –> 00:30:35,468
[jason_duff]: this my focus and my energy to
help people see what's possible so over the
481
00:30:35,508 –> 00:30:40,877
[jason_duff]: last few years we have built outdoor
patios in the public right away for four
482
00:30:41,017 –> 00:30:46,907
[jason_duff]: profit restaurants serving liquor in the in
the public right away if that doesn't create
483
00:30:46,967 –> 00:30:48,149
[jason_duff]: debate conversation
484
00:30:47,948 –> 00:30:48,921
[chestly_lunday]: yeah
485
00:30:48,289 –> 00:30:50,012
[jason_duff]: amongst people nothing
486
00:30:49,752 –> 00:30:49,894
[chestly_lunday]: yeah
487
00:30:50,132 –> 00:30:51,094
[jason_duff]: will but
488
00:30:51,093 –> 00:30:51,338
[chestly_lunday]: right
489
00:30:51,154 –> 00:30:55,181
[jason_duff]: now i was here to say like
and especially i only happy we implement implemented
490
00:30:55,241 –> 00:31:00,109
[jason_duff]: a lot of those prior to covid
because it kept the restaurant strong and
491
00:31:00,171 –> 00:31:00,393
[chestly_lunday]: open
492
00:31:00,309 –> 00:31:04,797
[jason_duff]: also when you walk in our street
scapes you see the energy the life the
493
00:31:04,917 –> 00:31:09,365
[jason_duff]: umbrellas the the landscaping box is like
you're like that's a place i'd want to
494
00:31:09,505 –> 00:31:11,308
[jason_duff]: pull over and walk around
495
00:31:11,235 –> 00:31:11,781
[chestly_lunday]: hm
496
00:31:11,368 –> 00:31:16,096
[jason_duff]: and shop and eat and so i
think it's just helping those those towns and
497
00:31:16,176 –> 00:31:20,844
[jason_duff]: communities and those leaders have come it's
in the decisions that they're making even when
498
00:31:20,864 –> 00:31:26,313
[jason_duff]: they make it it may not may
not get a hundred percent consensus amongst everyone
499
00:31:26,633 –> 00:31:30,139
[jason_duff]: but they can show that they have
thought through the process and they can give
500
00:31:30,219 –> 00:31:35,215
[jason_duff]: i give strategies and ideas for what
it could look like if if we do
501
00:31:35,295 –> 00:31:35,978
[jason_duff]: make that decision
502
00:31:36,741 –> 00:31:40,269
[chestly_lunday]: and so you said visuals are super
important for that
503
00:31:41,320 –> 00:31:44,546
[jason_duff]: yeah and you know it's fun to
come when when you come to town and
504
00:31:44,606 –> 00:31:49,574
[jason_duff]: we actually highlight this on our website
too with our case studies we have before
505
00:31:49,614 –> 00:31:51,377
[jason_duff]: and after pictures and
506
00:31:51,239 –> 00:31:51,771
[chestly_lunday]: hm
507
00:31:51,878 –> 00:31:57,387
[jason_duff]: there it's very powerful to see because
again when you're walking the streets and you've
508
00:31:57,447 –> 00:32:01,073
[jason_duff]: only been to town maybe for the
first time in the last few years you
509
00:32:01,173 –> 00:32:05,180
[jason_duff]: don't know how bad it was but
when i bring out the visual let just
510
00:32:05,701 –> 00:32:10,509
[jason_duff]: tell you about the jewelry store that
was in our town for seventy years that
511
00:32:11,270 –> 00:32:16,759
[jason_duff]: some folks that were abusing drugs broke
into the jewelry store stole the jewelry and
512
00:32:16,799 –> 00:32:16,899
[jason_duff]: then
513
00:32:16,851 –> 00:32:16,871
[chestly_lunday]: m
514
00:32:16,960 –> 00:32:21,127
[jason_duff]: let the building on fire i mean
that was that was just the state of
515
00:32:21,247 –> 00:32:24,172
[jason_duff]: what our community was challenged with and
i
516
00:32:24,203 –> 00:32:24,367
[chestly_lunday]: yeah
517
00:32:24,332 –> 00:32:27,397
[jason_duff]: showed that picture of the burn out
building and then the after picture i showed
518
00:32:27,457 –> 00:32:30,522
[jason_duff]: today that is a lane and botique
so
519
00:32:30,915 –> 00:32:30,956
[chestly_lunday]: m
520
00:32:31,103 –> 00:32:36,552
[jason_duff]: two business concepts in one building and
what's so amazing about combining a salon and
521
00:32:36,592 –> 00:32:42,484
[jason_duff]: botiqueis as people are getting their hair
done and they have to walk through the
522
00:32:42,544 –> 00:32:43,828
[jason_duff]: boutique and if you're
523
00:32:43,803 –> 00:32:43,947
[chestly_lunday]: yeah
524
00:32:43,908 –> 00:32:49,151
[jason_duff]: sitting there for an hour waiting for
a service to set you're walking out with
525
00:32:49,292 –> 00:32:54,182
[jason_duff]: hundreds of dollars and clothes and gift
ware because you're stuck in the salon and
526
00:32:54,302 –> 00:32:54,423
[jason_duff]: so
527
00:32:54,791 –> 00:32:54,935
[chestly_lunday]: yeah
528
00:32:55,164 –> 00:32:59,012
[jason_duff]: it's just it's pretty powerful when you
can see that visual and just
529
00:32:58,892 –> 00:32:59,097
[chestly_lunday]: yeah
530
00:32:59,152 –> 00:33:02,198
[jason_duff]: understand the d n a and the
story behind it
531
00:33:03,501 –> 00:33:07,129
[chestly_lunday]: would there any other like pointers that
you d give people that are trying to
532
00:33:07,189 –> 00:33:11,217
[chestly_lunday]: enact change in an environment that is
allergic to it
533
00:33:12,150 –> 00:33:14,194
[jason_duff]: yeah you have to have courage and
i
534
00:33:14,241 –> 00:33:14,383
[chestly_lunday]: yeah
535
00:33:14,275 –> 00:33:20,866
[jason_duff]: think that's another thing is that sometimes
you're going to be goin be met with
536
00:33:20,926 –> 00:33:26,115
[jason_duff]: a lot of resistance and i think
sometimes it's finding a smaller group of people
537
00:33:26,716 –> 00:33:31,504
[jason_duff]: that are going to kind of take
charge actually implement something because
538
00:33:31,451 –> 00:33:32,091
[chestly_lunday]: yeah
539
00:33:31,624 –> 00:33:35,911
[jason_duff]: if you try to get too much
governance and too much too many people involved
540
00:33:36,372 –> 00:33:38,856
[jason_duff]: a lot of times things just get
stuck and i
541
00:33:38,911 –> 00:33:39,073
[chestly_lunday]: yeah
542
00:33:39,016 –> 00:33:43,744
[jason_duff]: think we see this in our churches
we this and a lot of organizations is
543
00:33:43,844 –> 00:33:49,313
[jason_duff]: that sometimes you got to pull it
to a smaller group and really flush out
544
00:33:49,514 –> 00:33:53,643
[jason_duff]: think that through and then t it
up for the larger group to have confidence
545
00:33:53,744 –> 00:33:54,953
[jason_duff]: in that recommendation
546
00:33:56,332 –> 00:34:00,580
[chestly_lunday]: yeah so i was thinking about the
bell curve of innovation like obviously you're an
547
00:34:00,640 –> 00:34:03,926
[chestly_lunday]: innovator i can see that in the
way you're talking about but you're talking about
548
00:34:03,986 –> 00:34:06,846
[chestly_lunday]: finding these early adoptors it
549
00:34:07,810 –> 00:34:07,930
[jason_duff]: it's
550
00:34:08,051 –> 00:34:08,353
[chestly_lunday]: that ten
551
00:34:08,431 –> 00:34:08,972
[jason_duff]: combination
552
00:34:08,433 –> 00:34:09,298
[chestly_lunday]: to fifteen per cent
553
00:34:09,493 –> 00:34:10,415
[jason_duff]: early adoptors
554
00:34:10,202 –> 00:34:10,323
[chestly_lunday]: yeah
555
00:34:10,515 –> 00:34:15,022
[jason_duff]: you need those there's also this thing
and that bell curve that i call
556
00:34:14,964 –> 00:34:15,531
[chestly_lunday]: hm
557
00:34:15,082 –> 00:34:22,435
[jason_duff]: the retro effect and so history repeats
itself and i love in our town i'm
558
00:34:22,495 –> 00:34:27,122
[jason_duff]: really proud of all of our antique
walls and if you are the kind of
559
00:34:27,183 –> 00:34:30,789
[jason_duff]: person that wants to take a day
trip you'll fall in love with our town
560
00:34:30,909 –> 00:34:36,615
[jason_duff]: because we have three or four really
incredible vintage antique stores and you
561
00:34:36,612 –> 00:34:36,776
[chestly_lunday]: yeah
562
00:34:36,695 –> 00:34:41,250
[jason_duff]: walk in there and it's like depending
on no matter what age you are it's
563
00:34:41,350 –> 00:34:47,079
[jason_duff]: reliving your childhood it's re living your
family family memories and experiences going to your
564
00:34:47,140 –> 00:34:53,270
[jason_duff]: grandparents house in that nostalgic that those
those those experiences those feelings those emotio s
565
00:34:53,310 –> 00:34:59,340
[jason_duff]: are very very powerful and so people
love to shop and collect and curate those
566
00:34:59,420 –> 00:35:05,129
[jason_duff]: things from the past and i think
the same is true with um new business
567
00:35:05,270 –> 00:35:12,362
[jason_duff]: ideas is like right now there's a
reason why the adult macdonald's happy meal his
568
00:35:12,442 –> 00:35:17,570
[jason_duff]: help macdonalds increased its revenue like twenty
percent in the last quarter cause
569
00:35:17,342 –> 00:35:17,486
[chestly_lunday]: yeah
570
00:35:17,951 –> 00:35:18,572
[jason_duff]: all of these
571
00:35:18,441 –> 00:35:19,101
[chestly_lunday]: yeah
572
00:35:18,752 –> 00:35:23,160
[jason_duff]: eighties kids seventies eighties nine these kids
that had the happy meal experience they want
573
00:35:23,200 –> 00:35:28,589
[jason_duff]: to relive that happiness and so i
just think like for me it's it's it's
574
00:35:28,809 –> 00:35:34,436
[jason_duff]: definite finding the early adoptors and the
innovators but it's also really working of what's
575
00:35:34,596 –> 00:35:37,079
[jason_duff]: retro vintage and how we can make
that cool again
576
00:35:38,512 –> 00:35:43,761
[chestly_lunday]: so you're finding you're going into these
areas i'm sorry you know that i have
577
00:35:44,302 –> 00:35:46,806
[chestly_lunday]: a great affinity for church and
578
00:35:46,980 –> 00:35:47,103
[jason_duff]: yeah
579
00:35:47,968 –> 00:35:53,556
[chestly_lunday]: helping a lot of these churches the
you think about the future and so you
580
00:35:53,636 –> 00:35:57,733
[chestly_lunday]: go into these towns you're like what
can we hold on to we can make
581
00:35:57,793 –> 00:35:59,499
[chestly_lunday]: a centerpiece for what we do again
582
00:36:00,821 –> 00:36:04,707
[jason_duff]: a hundred percent and actually they tell
on themselves what you know on f he
583
00:36:04,727 –> 00:36:08,413
[jason_duff]: questions when i come into town is
like so tell me about your town what
584
00:36:08,453 –> 00:36:12,681
[jason_duff]: makes it cool and they'll usually say
something like well a hundred years ago our
585
00:36:12,801 –> 00:36:18,350
[jason_duff]: town was known for this and you
know i'll share an example that's also here
586
00:36:18,390 –> 00:36:23,378
[jason_duff]: in ohio as i travelled up to
brian ohio which is in williams county so
587
00:36:23,499 –> 00:36:28,587
[jason_duff]: it's in north west ohio and it's
also a courthouse community and i came into
588
00:36:28,647 –> 00:36:31,732
[jason_duff]: brian i asked that question of some
of the leaders there and they were very
589
00:36:31,832 –> 00:36:35,939
[jason_duff]: proud to share that the town is
home to three kind of hundred year old
590
00:36:36,160 –> 00:36:42,470
[jason_duff]: pani's um one is the spangler candy
company which is the maker of dum dum
591
00:36:42,650 –> 00:36:43,933
[jason_duff]: suckers bit of
592
00:36:44,022 –> 00:36:44,204
[chestly_lunday]: wow
593
00:36:44,033 –> 00:36:45,014
[jason_duff]: honey one
594
00:36:45,041 –> 00:36:45,183
[chestly_lunday]: yeah
595
00:36:45,054 –> 00:36:47,879
[jason_duff]: of the largest makers of candy canes
in the world
596
00:36:48,512 –> 00:36:48,635
[chestly_lunday]: wow
597
00:36:48,520 –> 00:36:56,794
[jason_duff]: and then we learned about bared manufacturing
and engineering they are makers of air conditioning
598
00:36:56,834 –> 00:37:03,423
[jason_duff]: equipment and a lot of engineering technology
related um manufacturing that's happening there in another
599
00:37:03,463 –> 00:37:07,768
[jason_duff]: great company and then the ohio arts
company is the maker of the sketch
600
00:37:08,331 –> 00:37:08,574
[chestly_lunday]: uh
601
00:37:08,368 –> 00:37:08,809
[jason_duff]: so like
602
00:37:09,100 –> 00:37:09,141
[chestly_lunday]: uh
603
00:37:09,480 –> 00:37:12,343
[jason_duff]: as i'm like talking about their town
and they're like well we don't want to
604
00:37:12,383 –> 00:37:17,320
[jason_duff]: make it all about candy and i'm
like no no i get that but when
605
00:37:17,400 –> 00:37:21,824
[jason_duff]: you talk about dum dum suckers and
some of these things like you can't bury
606
00:37:21,904 –> 00:37:26,128
[jason_duff]: the factor bury your ace that it
is about candy
607
00:37:26,791 –> 00:37:26,933
[chestly_lunday]: yeah
608
00:37:26,949 –> 00:37:27,309
[jason_duff]: and so
609
00:37:27,257 –> 00:37:29,073
[chestly_lunday]: it is about kids
610
00:37:28,990 –> 00:37:29,531
[jason_duff]: i mean that's what
611
00:37:29,455 –> 00:37:29,596
[chestly_lunday]: in a
612
00:37:29,631 –> 00:37:29,871
[jason_duff]: people
613
00:37:29,676 –> 00:37:29,877
[chestly_lunday]: lot of
614
00:37:29,911 –> 00:37:30,052
[jason_duff]: will
615
00:37:29,937 –> 00:37:30,219
[chestly_lunday]: ways
616
00:37:30,092 –> 00:37:30,312
[jason_duff]: drive
617
00:37:30,400 –> 00:37:30,580
[chestly_lunday]: right
618
00:37:30,572 –> 00:37:31,133
[jason_duff]: ours to
619
00:37:31,204 –> 00:37:31,324
[chestly_lunday]: just
620
00:37:31,213 –> 00:37:31,835
[jason_duff]: from experience
621
00:37:31,806 –> 00:37:31,987
[chestly_lunday]: yeah
622
00:37:31,915 –> 00:37:37,324
[jason_duff]: and so we ended up helping them
launch a new community brandon campaign that is
623
00:37:37,424 –> 00:37:41,090
[jason_duff]: called live the sweet life in brian
ohio so
624
00:37:41,040 –> 00:37:41,061
[chestly_lunday]: m
625
00:37:41,330 –> 00:37:46,339
[jason_duff]: it's not about candy but it's talking
about why in all the different ways that
626
00:37:46,499 –> 00:37:49,524
[jason_duff]: all of those companies and the way
the community works together about it is pretty
627
00:37:50,085 –> 00:37:55,534
[jason_duff]: amazing the quality of life the experience
s there restaurants the schools the parks lived
628
00:37:55,554 –> 00:37:59,541
[jason_duff]: the sweet life in brian ohio and
so they you know really kind of taken
629
00:37:59,621 –> 00:38:04,409
[jason_duff]: that in and ran with it their
water tower is now a large dumb dumb
630
00:38:04,629 –> 00:38:07,915
[jason_duff]: suck rum they've got you instagramable
631
00:38:07,296 –> 00:38:08,039
[chestly_lunday]: that is awesome
632
00:38:07,995 –> 00:38:13,304
[jason_duff]: experiences and murals in the town that
kind of highlight the branding campaign and it's
633
00:38:13,364 –> 00:38:13,624
[jason_duff]: getting
634
00:38:13,411 –> 00:38:13,596
[chestly_lunday]: yeah
635
00:38:13,925 –> 00:38:19,314
[jason_duff]: messaging and people talking about it but
like i think like helping people uncover what
636
00:38:19,354 –> 00:38:23,941
[jason_duff]: they already all talk about but they
do a really they do a really poor
637
00:38:24,042 –> 00:38:27,267
[jason_duff]: job of being a story teller of
telling the history and just
638
00:38:27,202 –> 00:38:27,366
[chestly_lunday]: yeah
639
00:38:27,287 –> 00:38:32,744
[jason_duff]: kind of circling back to the faith
community like there's so much innovation i kind
640
00:38:32,784 –> 00:38:38,353
[jason_duff]: of look at music ministry so like
you know the hymnal that we all opened
641
00:38:38,473 –> 00:38:43,862
[jason_duff]: up and that we cherished in our
congregation you know there's a lot of younger
642
00:38:43,943 –> 00:38:49,251
[jason_duff]: folks that want contemporary christian music and
there's nothing wrong with that it's like you
643
00:38:49,311 –> 00:38:53,178
[jason_duff]: look at the music genera of where
you're from like i somebody every day say
644
00:38:53,358 –> 00:38:57,465
[jason_duff]: i love those old is like what
is that like oh nineteen nineties like and
645
00:38:57,525 –> 00:39:00,210
[jason_duff]: i'm like it's just like what's what's
going on
646
00:39:01,001 –> 00:39:01,163
[chestly_lunday]: yeah
647
00:39:01,051 –> 00:39:05,879
[jason_duff]: but like there is still a what
i think is needed when people are remaking
648
00:39:05,939 –> 00:39:10,344
[jason_duff]: it doing traditional christian hymnal music but
649
00:39:10,421 –> 00:39:10,563
[chestly_lunday]: yeah
650
00:39:10,525 –> 00:39:14,269
[jason_duff]: bringing their arrangements and bringing their ideas
into the future
651
00:39:15,444 –> 00:39:23,464
[chestly_lunday]: yeah so that's so good i i
just really i got excited about the dumb
652
00:39:23,544 –> 00:39:25,586
[chestly_lunday]: dumb sucker i won't lie
653
00:39:25,570 –> 00:39:26,694
[jason_duff]: i love dum dum suckers to
654
00:39:26,908 –> 00:39:27,088
[chestly_lunday]: yeah
655
00:39:27,155 –> 00:39:27,296
[jason_duff]: that's
656
00:39:27,208 –> 00:39:27,408
[chestly_lunday]: man
657
00:39:27,336 –> 00:39:27,477
[jason_duff]: what i
658
00:39:27,549 –> 00:39:27,629
[chestly_lunday]: and
659
00:39:27,557 –> 00:39:27,697
[jason_duff]: gave
660
00:39:27,689 –> 00:39:27,849
[chestly_lunday]: then
661
00:39:27,758 –> 00:39:27,818
[jason_duff]: out
662
00:39:27,929 –> 00:39:28,009
[chestly_lunday]: the
663
00:39:27,938 –> 00:39:28,179
[jason_duff]: actually
664
00:39:28,229 –> 00:39:28,690
[chestly_lunday]: act
665
00:39:28,279 –> 00:39:29,644
[jason_duff]: gave up for trick er treat this
year
666
00:39:30,862 –> 00:39:31,545
[chestly_lunday]: oh yeah did you
667
00:39:31,930 –> 00:39:31,970
[jason_duff]: we
668
00:39:31,946 –> 00:39:32,127
[chestly_lunday]: that's
669
00:39:32,050 –> 00:39:32,171
[jason_duff]: gave
670
00:39:32,167 –> 00:39:32,609
[chestly_lunday]: amazing
671
00:39:32,251 –> 00:39:32,975
[jason_duff]: our dumb dums yet
672
00:39:33,641 –> 00:39:37,164
[chestly_lunday]: so you've got this whole side of
your business where you're like you're helping i
673
00:39:37,244 –> 00:39:41,608
[chestly_lunday]: guess helping towns re brand themselves find
their magic and like oh hey this is
674
00:39:42,168 –> 00:39:46,844
[chestly_lunday]: this is not about the dumb dumb
sucker but what's behind it so you have
675
00:39:46,884 –> 00:39:49,649
[chestly_lunday]: that ability to do that as well
like talk
676
00:39:49,590 –> 00:39:49,770
[jason_duff]: i mean
677
00:39:49,709 –> 00:39:50,150
[chestly_lunday]: about that
678
00:39:50,011 –> 00:39:53,577
[jason_duff]: what happened we started running out of
buildings here and we started getting all these
679
00:39:53,637 –> 00:40:00,368
[jason_duff]: calls from mayors economic development professionals other
investors saying what you've done is incredible can
680
00:40:00,468 –> 00:40:04,314
[jason_duff]: we have you come to art haman
do it so we started build a consulting
681
00:40:04,355 –> 00:40:09,403
[jason_duff]: practice is consulting practice where we will
take our team members and we will go
682
00:40:09,443 –> 00:40:15,072
[jason_duff]: to that town and learn all about
the kind of things that make the town
683
00:40:15,173 –> 00:40:17,997
[jason_duff]: special where there's gaps or opportunities will
684
00:40:17,991 –> 00:40:18,011
[chestly_lunday]: m
685
00:40:18,037 –> 00:40:23,126
[jason_duff]: provide them key recommendations and tools that
they can they can implement and then we'll
686
00:40:23,146 –> 00:40:26,110
[jason_duff]: bring them back to bell fountain and
take them on a cure a tour and
687
00:40:26,170 –> 00:40:31,054
[jason_duff]: visit to meet our entrepreneur is to
really dive deeper on some of the performers
688
00:40:31,114 –> 00:40:35,278
[jason_duff]: the economics how we did it and
so they can rip and duplicate all those
689
00:40:35,338 –> 00:40:36,559
[jason_duff]: ideas and take them back home
690
00:40:37,551 –> 00:40:42,785
[chestly_lunday]: that's so cool that's so cool i'm
thinking about how do we apply that to
691
00:40:42,845 –> 00:40:48,113
[chestly_lunday]: the church world we have three hundred
thousand churches in america most of them are
692
00:40:48,194 –> 00:40:54,344
[chestly_lunday]: small didn't used to be that way
many of them were much bigger but i'm
693
00:40:54,384 –> 00:41:00,944
[chestly_lunday]: thinking about how to help churches really
see what you've done not just for themselves
694
00:41:01,364 –> 00:41:05,050
[chestly_lunday]: but i think there's another there's a
second life for them when they start thinking
695
00:41:05,131 –> 00:41:09,518
[chestly_lunday]: like you've thought about the towns that
they live in like there's some opportunity to
696
00:41:09,939 –> 00:41:14,337
[chestly_lunday]: in some energy around you're doing what
they can do and might extend their life
697
00:41:15,790 –> 00:41:21,645
[jason_duff]: actually it does both it grows and
nourishes the community and then
698
00:41:21,607 –> 00:41:22,161
[chestly_lunday]: hm
699
00:41:22,066 –> 00:41:30,070
[jason_duff]: know vice versa helps fill the pews
helps get engagement helps get more online followers
700
00:41:30,210 –> 00:41:36,040
[jason_duff]: and i can share you know in
our town we're planning christmas festive is right
701
00:41:36,080 –> 00:41:42,869
[jason_duff]: now and in the last few years
a local church bell fountain grace church has
702
00:41:44,090 –> 00:41:46,325
[jason_duff]: independent of the downtown group
703
00:41:47,072 –> 00:41:47,215
[chestly_lunday]: yeah
704
00:41:47,630 –> 00:41:54,943
[jason_duff]: organized a large christmas festival for the
community that they fund and support and do
705
00:41:55,343 –> 00:41:59,650
[jason_duff]: in the downtown and so this year
because last few years there was been two
706
00:41:59,731 –> 00:42:00,792
[jason_duff]: events we
707
00:42:01,022 –> 00:42:01,166
[chestly_lunday]: yeah
708
00:42:01,353 –> 00:42:07,283
[jason_duff]: kind of combined super powers and said
you know the downtown our volunteers we we're
709
00:42:07,343 –> 00:42:08,185
[jason_duff]: kind of short on them
710
00:42:08,811 –> 00:42:09,255
[chestly_lunday]: oh
711
00:42:08,966 –> 00:42:13,554
[jason_duff]: you know what are ways that we
can plug in more of your congregation into
712
00:42:13,674 –> 00:42:17,560
[jason_duff]: our structures that have been set up
whether it's the christmas parade whether it's the
713
00:42:17,600 –> 00:42:22,789
[jason_duff]: lie of nativity whether it's you know
just share the church for our pumpkin walk
714
00:42:23,390 –> 00:42:34,689
[jason_duff]: around you know in october they served
a h walking taco stand and make your
715
00:42:34,829 –> 00:42:40,198
[jason_duff]: own carmel apple bar it was the
coolest thing ever brought i would say hundreds
716
00:42:40,358 –> 00:42:44,585
[jason_duff]: if not thousands of children in our
downtown and
717
00:42:44,521 –> 00:42:44,703
[chestly_lunday]: that's
718
00:42:44,725 –> 00:42:44,826
[jason_duff]: you
719
00:42:44,743 –> 00:42:44,905
[chestly_lunday]: cool
720
00:42:44,886 –> 00:42:50,475
[jason_duff]: can imagine the photos you can imagine
smiles like that whole experience in that ministry
721
00:42:50,595 –> 00:42:54,462
[jason_duff]: and i think that's the the appropriate
word to use it's like ministry and serving
722
00:42:54,522 –> 00:42:55,784
[jason_duff]: your community and
723
00:42:55,721 –> 00:42:55,863
[chestly_lunday]: yeah
724
00:42:55,884 –> 00:43:01,153
[jason_duff]: getting people engaged and so think the
big thing is that again a lot of
725
00:43:01,213 –> 00:43:06,822
[jason_duff]: times we've just been doing what we've
always been doing the same service projects the
726
00:43:07,003 –> 00:43:13,825
[jason_duff]: same trips the same conversation and not
not they're not meaningful but it's okay to
727
00:43:14,810 –> 00:43:20,179
[jason_duff]: change it up a little bit and
maybe find a community partner that that you
728
00:43:20,239 –> 00:43:23,845
[jason_duff]: can get your volunteers and your congregation
saying well the reason why i show up
729
00:43:23,965 –> 00:43:28,495
[jason_duff]: every sunday is i get to see
and hear and be a part of all
730
00:43:28,555 –> 00:43:29,758
[jason_duff]: these cool things in my community
731
00:43:30,681 –> 00:43:37,937
[chestly_lunday]: that's big you so you've you've laid
out a timplet for people to have like
732
00:43:38,037 –> 00:43:43,747
[chestly_lunday]: change management in their entire cities obviously
they can do this in their organization just
733
00:43:43,827 –> 00:43:48,935
[chestly_lunday]: pick up the principles that i've been
trying to like the in your story m
734
00:43:49,757 –> 00:43:54,404
[chestly_lunday]: one of the biggest concerns that i
think i've heard when people move into something
735
00:43:54,465 –> 00:44:00,835
[chestly_lunday]: like what you've done obviously not to
your scale but it's that initial hesitancy to
736
00:44:00,995 –> 00:44:06,764
[chestly_lunday]: collaborate together because of the egos how
are you able to shift that in your
737
00:44:06,844 –> 00:44:11,692
[chestly_lunday]: environment and is there are there any
pointers to go in obviously you've talked about
738
00:44:11,832 –> 00:44:17,001
[chestly_lunday]: the small group of people that are
around that but there are other people that
739
00:44:17,061 –> 00:44:21,408
[chestly_lunday]: i know that have some some skin
in the game that may not have had
740
00:44:21,489 –> 00:44:26,277
[chestly_lunday]: it at the beginning and a lot
of it centered around this fear of collaboration
741
00:44:27,038 –> 00:44:27,438
[chestly_lunday]: how do you
742
00:44:27,780 –> 00:44:28,470
[jason_duff]: yeah
743
00:44:27,899 –> 00:44:30,928
[chestly_lunday]: how do you that fear subside what
have you guys done
744
00:44:31,931 –> 00:44:32,154
[jason_duff]: okay
745
00:44:32,092 –> 00:44:32,963
[chestly_lunday]: we could glean from
746
00:44:33,960 –> 00:44:39,874
[jason_duff]: sometimes it's saying hey i have this
idea and i plan to do it and
747
00:44:39,954 –> 00:44:44,784
[jason_duff]: i'm what my my my my boat
is very large i'm looking for more people
748
00:44:44,824 –> 00:44:50,713
[jason_duff]: that want to jump in this ship
and it's a much different ask than hey
749
00:44:50,794 –> 00:44:55,220
[jason_duff]: i'm looking for four people and we're
going to sit and figure this out and
750
00:44:55,621 –> 00:45:01,955
[jason_duff]: try to get everyone's ideas to to
work together i think part of that goes
751
00:45:01,975 –> 00:45:06,732
[jason_duff]: down to that courage comment is like
have the courage to like take on something
752
00:45:06,932 –> 00:45:11,199
[jason_duff]: and something does not have to be
buying a huge building in your town it
753
00:45:11,299 –> 00:45:14,965
[jason_duff]: could be just like the example of
saying we're going to clean trash cans today
754
00:45:15,126 –> 00:45:20,154
[jason_duff]: we're going to you know wash the
or front windows or because then i think
755
00:45:20,254 –> 00:45:24,261
[jason_duff]: what will naturally happen as people see
you and get to know you and they
756
00:45:24,301 –> 00:45:29,930
[jason_duff]: see your drive they and then i
think it's actually expressing tremendous amounts of gratitude
757
00:45:30,451 –> 00:45:34,939
[jason_duff]: to when people do show up or
when people are brought into what you're doing
758
00:45:35,159 –> 00:45:39,847
[jason_duff]: thanking acknowledging them because that also feels
that engine for even more good things to
759
00:45:39,907 –> 00:45:41,029
[jason_duff]: happen but
760
00:45:40,991 –> 00:45:41,153
[chestly_lunday]: yeah
761
00:45:42,291 –> 00:45:46,378
[jason_duff]: i think it's kind of like and
i'll share today in our in our downtown
762
00:45:46,438 –> 00:45:50,525
[jason_duff]: in the beginning it was just maybe
me and a few others but now there
763
00:45:50,625 –> 00:45:56,976
[jason_duff]: is a whole host of other really
alanted creative entrepreneur ism organizations and i will
764
00:45:57,076 –> 00:46:00,361
[jason_duff]: clearly tell you not everyone is on
the same page and in
765
00:46:00,421 –> 00:46:00,562
[chestly_lunday]: right
766
00:46:00,421 –> 00:46:04,428
[jason_duff]: fact some of them could be deemed
competition but it's
767
00:46:04,496 –> 00:46:04,516
[chestly_lunday]: m
768
00:46:04,849 –> 00:46:06,331
[jason_duff]: awesome because
769
00:46:05,880 –> 00:46:05,901
[chestly_lunday]: m
770
00:46:07,032 –> 00:46:14,304
[jason_duff]: they're focused on this group or this
project or this part of town and the
771
00:46:14,425 –> 00:46:22,356
[jason_duff]: whole breed of competition raised is everyone
to do even more and so i'll just
772
00:46:22,396 –> 00:46:27,146
[jason_duff]: go back that i don't think you
need a hundred percent of the time a
773
00:46:27,246 –> 00:46:31,780
[jason_duff]: hundred percent buying and a hundred per
cent agreement find
774
00:46:31,421 –> 00:46:31,583
[chestly_lunday]: yeah
775
00:46:32,121 –> 00:46:37,710
[jason_duff]: something find a project build a small
group and then welcome people to your boat
776
00:46:37,850 –> 00:46:42,618
[jason_duff]: or your ship that want to jump
on their collaboration partners but does not mean
777
00:46:43,079 –> 00:46:46,857
[jason_duff]: they have to have ownership in every
detail of your of your project
778
00:46:47,881 –> 00:46:55,013
[chestly_lunday]: yeah that's really good i think you
said something that scares a lot of leaders
779
00:46:55,073 –> 00:47:00,149
[chestly_lunday]: that i know of especially in the
church circle but competition is actually hell four
780
00:47:00,712 –> 00:47:00,794
[jason_duff]: ah
781
00:47:00,981 –> 00:47:02,608
[chestly_lunday]: you drill down into that a little
bit
782
00:47:03,200 –> 00:47:10,050
[jason_duff]: well i love that there's variety and
i love there's opportunity to clarify who you
783
00:47:10,230 –> 00:47:19,098
[jason_duff]: serve what makes you different and i
think everyone in particularly in the the faith
784
00:47:19,158 –> 00:47:23,918
[jason_duff]: based community like there's a lot of
different paths to god and so it's like
785
00:47:24,880 –> 00:47:31,591
[jason_duff]: find your path find your audience find
your the style n the way you present
786
00:47:31,711 –> 00:47:37,600
[jason_duff]: that in the way you fulfill that
and like just own it because who'd want
787
00:47:37,661 –> 00:47:41,324
[jason_duff]: to be in the middling many and
i think that's kind of like the challenge
788
00:47:41,404 –> 00:47:48,112
[jason_duff]: that when there's disruption in industry it's
like finding the things that you hold dear
789
00:47:48,292 –> 00:47:55,685
[jason_duff]: that makes your church congregate congregation destination
whatever label you want to put on it
790
00:47:57,528 –> 00:48:02,977
[jason_duff]: why are you different and what do
you provide and how do you fill people
791
00:48:03,117 –> 00:48:08,125
[jason_duff]: up how do you how do you
serve your community and serve serve god like
792
00:48:08,446 –> 00:48:14,360
[jason_duff]: those and i know that's a very
broad thing but like be be something just
793
00:48:14,421 –> 00:48:17,194
[jason_duff]: don't be the same thing that everyone
else is
794
00:48:18,091 –> 00:48:21,717
[chestly_lunday]: yeah that's good that's good i'm thinking
795
00:48:21,729 –> 00:48:21,750
[jason_duff]: m
796
00:48:22,057 –> 00:48:26,184
[chestly_lunday]: of you know what you've done in
belle fontaine like is going to spread all
797
00:48:26,264 –> 00:48:32,074
[chestly_lunday]: over the country just because of where
we're headed ecanom ly obviously more and more
798
00:48:32,234 –> 00:48:37,984
[chestly_lunday]: of our age are looking for buying
local and so there's this real ability to
799
00:48:38,885 –> 00:48:43,753
[chestly_lunday]: to start looking at areas i'm even
thinking of two in this area that i
800
00:48:43,874 –> 00:48:48,181
[chestly_lunday]: live at in ohio that i'm like
there's some cool stories around here
801
00:48:48,619 –> 00:48:49,170
[jason_duff]: hm
802
00:48:48,702 –> 00:48:52,909
[chestly_lunday]: you know this whole town that was
built for this this guy's daughter you know
803
00:48:53,850 –> 00:48:53,991
[chestly_lunday]: like
804
00:48:54,277 –> 00:48:54,870
[jason_duff]: hm
805
00:48:54,552 –> 00:49:03,191
[chestly_lunday]: that's that's gold right there but there's
some real opportunities to change communities and and
806
00:49:03,351 –> 00:49:07,595
[chestly_lunday]: really probably build for the first time
in america maybe in a long time what
807
00:49:07,815 –> 00:49:09,197
[chestly_lunday]: real community looks like
808
00:49:09,988 –> 00:49:10,500
[jason_duff]: hm
809
00:49:10,158 –> 00:49:14,163
[chestly_lunday]: and i've heard you talk about this
that this isn't about obviously you got to
810
00:49:14,203 –> 00:49:15,387
[chestly_lunday]: make money but
811
00:49:15,346 –> 00:49:16,743
[jason_duff]: hm oh
812
00:49:16,931 –> 00:49:19,367
[chestly_lunday]: it's a lot more about community building
813
00:49:20,123 –> 00:49:20,670
[jason_duff]: hm
814
00:49:21,103 –> 00:49:24,896
[chestly_lunday]: did you discover that along the way
or was that something that was already an
815
00:49:24,976 –> 00:49:25,518
[chestly_lunday]: eight in you
816
00:49:26,771 –> 00:49:32,378
[jason_duff]: well it's probably come from the people
that were the leaders when i was growing
817
00:49:32,499 –> 00:49:38,175
[jason_duff]: up i mean who provided the donations
to fund the tea ball team who
818
00:49:38,301 –> 00:49:38,321
[chestly_lunday]: m
819
00:49:38,937 –> 00:49:44,366
[jason_duff]: provided the intern ships for when we
want to learn a new skill most of
820
00:49:44,406 –> 00:49:50,086
[jason_duff]: the small business owners in our town
we're very instrumental in our schools were very
821
00:49:50,226 –> 00:49:56,016
[jason_duff]: instrumental in our churches you know and
i think back to organizations like rotary and
822
00:49:56,216 –> 00:50:01,622
[jason_duff]: quanas and all the service clubs and
there were things that i was i was
823
00:50:01,762 –> 00:50:09,211
[jason_duff]: seeing that we're just dying and if
those things don't exist all those things that
824
00:50:09,331 –> 00:50:11,493
[jason_duff]: made my childhood awesome
825
00:50:12,171 –> 00:50:12,416
[chestly_lunday]: oh
826
00:50:12,274 –> 00:50:18,481
[jason_duff]: and a lot of the people that
you know even families that didn't have great
827
00:50:18,562 –> 00:50:23,711
[jason_duff]: situation at home there were people that
stepped up and so like i just i
828
00:50:23,771 –> 00:50:29,381
[jason_duff]: think that's our responsibility like we when
we invest in our community and we fuel
829
00:50:29,501 –> 00:50:32,566
[jason_duff]: it and invest in it and feed
it like it feeds us
830
00:50:33,697 –> 00:50:33,718
[chestly_lunday]: m
831
00:50:33,768 –> 00:50:40,444
[jason_duff]: and so and and there's not like
government can only do so much and and
832
00:50:40,464 –> 00:50:46,094
[jason_duff]: that's kind of where i think this
massive shift is happening is that government cannot
833
00:50:46,274 –> 00:50:50,140
[jason_duff]: bail everything out like we're going to
have to be hardy work i have to
834
00:50:50,922 –> 00:50:57,793
[jason_duff]: solve what those micro issues are that
are that are something that we can take
835
00:50:57,873 –> 00:51:01,479
[jason_duff]: on and it just it just goes
back again to what we're saying do something
836
00:51:01,820 –> 00:51:06,407
[jason_duff]: some being small can be significant i
mean that's the whole name of my company
837
00:51:06,547 –> 00:51:14,820
[jason_duff]: small nation is that small is significant
small as mighty and like do something that
838
00:51:15,001 –> 00:51:19,133
[jason_duff]: just is that small incremental thing and
by the time you wake up and that's
839
00:51:19,173 –> 00:51:22,976
[jason_duff]: kind of where we were at fifteen
years later like people are using the model
840
00:51:23,016 –> 00:51:28,794
[jason_duff]: of how we have rebuilt downtown bell
fountain to help shape and remodel communities all
841
00:51:28,814 –> 00:51:31,819
[jason_duff]: around the country which is wild but
like
842
00:51:31,701 –> 00:51:32,338
[chestly_lunday]: yeah
843
00:51:32,180 –> 00:51:35,545
[jason_duff]: i didn't know it was going to
end up that way because i was still
844
00:51:35,626 –> 00:51:41,427
[jason_duff]: just focused what's directly in of me
now and what's the very next step to
845
00:51:41,467 –> 00:51:43,837
[jason_duff]: get one step closer to that vision
of making the town cool
846
00:51:44,771 –> 00:51:45,853
[chestly_lunday]: ah no that's
847
00:51:45,720 –> 00:51:45,986
[jason_duff]: yes
848
00:51:45,933 –> 00:51:51,442
[chestly_lunday]: really good um so i want to
this is my last question for you you
849
00:51:51,702 –> 00:51:58,314
[chestly_lunday]: talked about love is how people feel
like where did that value come from like
850
00:51:58,354 –> 00:52:00,077
[chestly_lunday]: what was the what was the thing
that oh
851
00:52:00,000 –> 00:52:00,185
[jason_duff]: oh
852
00:52:00,157 –> 00:52:01,660
[chestly_lunday]: this is what this is really about
853
00:52:02,521 –> 00:52:02,681
[jason_duff]: yeah
854
00:52:02,673 –> 00:52:02,754
[chestly_lunday]: ah
855
00:52:02,841 –> 00:52:07,128
[jason_duff]: when i was thirteen years old we
had a men's clothing store in our town
856
00:52:07,228 –> 00:52:12,177
[jason_duff]: called huber buckin roth and the owner
of that business he taught me how to
857
00:52:12,237 –> 00:52:17,105
[jason_duff]: tie a tie at thirteen years that
was an important life skill as a man
858
00:52:17,165 –> 00:52:21,552
[jason_duff]: that i needed to know and i
kind of thought back like his business was
859
00:52:21,592 –> 00:52:27,800
[jason_duff]: one of the first to close like
you know fifteen years ago and i think
860
00:52:27,860 –> 00:52:32,348
[jason_duff]: how it kind of came full circle
is like there's lots of feelings that come
861
00:52:32,448 –> 00:52:36,835
[jason_duff]: with how you think about your home
town the pride with it how you describe
862
00:52:36,895 –> 00:52:41,864
[jason_duff]: it to others but the thing that
i continu to remember of why which shop
863
00:52:42,085 –> 00:52:48,209
[jason_duff]: in certain places is again the way
those places made me feel and um a
864
00:52:48,269 –> 00:52:52,720
[jason_duff]: few years ago i had a lady
that was probably in her eighties come up
865
00:52:52,921 –> 00:52:56,369
[jason_duff]: to me and i didn't know her
but she said are you jason and i'm
866
00:52:56,429 –> 00:52:59,877
[jason_duff]: like yeah i'm jason and it's always
a loaded question as i is she's going
867
00:52:59,897 –> 00:53:03,884
[jason_duff]: to complain like is there a parking
ticket or like something that i'm out of
868
00:53:03,944 –> 00:53:06,909
[jason_duff]: control but a lot of people you
know they want a tent but it wasn't
869
00:53:07,310 –> 00:53:12,218
[jason_duff]: it wasn't that that day it was
um she said to me she said thank
870
00:53:12,298 –> 00:53:14,804
[jason_duff]: you for helping fall in love with
my town again
871
00:53:15,471 –> 00:53:15,491
[chestly_lunday]: m
872
00:53:15,607 –> 00:53:21,980
[jason_duff]: and i think that's where like everything
started to come together where like that's what
873
00:53:22,020 –> 00:53:28,611
[jason_duff]: it's about like you know is how
you treat others how they reciprocate how you
874
00:53:28,912 –> 00:53:34,761
[jason_duff]: feel because when you when you have
purpose and you feel like you you're working
875
00:53:34,821 –> 00:53:39,705
[jason_duff]: in a job that is making the
lives of others better um it all comes
876
00:53:39,786 –> 00:53:44,320
[jason_duff]: full circle it's not work and and
so for me like i think that is
877
00:53:44,380 –> 00:53:51,953
[jason_duff]: a way to frame economic development is
money is course a driver but money and
878
00:53:52,053 –> 00:53:56,290
[jason_duff]: energy are the same thing so it's
like a tool it gives you more more
879
00:53:56,411 –> 00:54:00,718
[jason_duff]: to do more good and and i
think money gets a bad wrap to that's
880
00:54:00,778 –> 00:54:05,365
[jason_duff]: the other thing i think it's a
limiting belief is that yes there are negatives
881
00:54:05,486 –> 00:54:11,376
[jason_duff]: with greed and the net it's around
money but there's also a tremendous amount of
882
00:54:11,457 –> 00:54:12,459
[jason_duff]: good that can happen with it
883
00:54:13,351 –> 00:54:17,715
[chestly_lunday]: yeah yeah well jason thank you very
much for being a part of this show
884
00:54:18,717 –> 00:54:20,540
[chestly_lunday]: where can people find you online
885
00:54:21,440 –> 00:54:27,591
[jason_duff]: yeah so our website at small nation
is small nation strong dot com you can
886
00:54:27,691 –> 00:54:34,622
[jason_duff]: also find me on facebook jason duff
twitter at j and duff and then also
887
00:54:34,703 –> 00:54:40,332
[jason_duff]: i'm on instagram but love to you
know here and meet other towns and communities
888
00:54:40,392 –> 00:54:44,579
[jason_duff]: and leaders that are working to make
a positive impact and of course come to
889
00:54:44,639 –> 00:54:49,048
[jason_duff]: belt in ohio were located about sixty
miles north west of columbus would love to
890
00:54:49,088 –> 00:54:52,616
[jason_duff]: have you shop eat spend the night
here would love to love to host anyone
891
00:54:52,676 –> 00:54:53,898
[jason_duff]: in town to one to check it
out
892
00:54:55,031 –> 00:54:59,059
[chestly_lunday]: absolutely absolutely man it was a blast
i love what you do thank you
893
00:55:00,021 –> 00:55:00,285
[jason_duff]: thank you